23
Oct
2009
Make More Money With Your Adsense
You have heard the claims of individuals making a living on Adsense revenue. Personally, I find Adsense to be a nice way to supplement my income but it certainly is not generating enough for me to retire a millionaire. Ive definitely learned how to increase my Adsense revenue over time and Ill share with you what Ive learned.
What you earn via Adsense is based on a number of factors including which ads you display and where you display them on your website or blog. Here are some key factors to consider before you place your Adsense code. The first is ad placement. Certain locations on your page tend to be more successful than others. Google has documented the ideal placement of ads based on their network of advertisers. Ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page and take action.
While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You’ll find that what you think is the most optimal ad position isn’t always what you expect.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.
Ad formats. Different types of ads perform better than others. This largely depends on page content and organization. Many advertisers find that large rectangles in content areas work best, while leader boards produce less revenue. Other ad sizes like sky scrappers are usually the worst performers even though they command the largest amount of space. The key is to experiment and measure the results to see which ad sizes and formats work best optimizing revenue.
Adsense Ad Color Palette. When your ads blend into content click through rates can improve. Sometimes however Adsense ads that contrast with your web site colors can show the best click through rates. Test a variety of ad colors to determine if different palettes generate different results. To determine which ad variation will work for you, test, test, test.
Quantity of Adsense Units. As a rule of thumb, web sites are allowed a total of three ads, one set of ad links, and a Google search box per web page. Find the right number of ads for your site based on the resulting look of your page. Sometimes, less is more. Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article. So find something that’s appealing and go from there.
Experiment with the factors above and see which combination works best for your particular website. Remember that not all sites do well with Adsense ads. Even if you get lots of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click through.
Michael Fleischner is an Internet marketing expert and the author of SEO Made Simple: How to Dominate Google. Find helpful Adsense advice and learn to improve search rankings at Michael’s Internet Blog.
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