7
Oct
2009
Presell Launch Strategies: How To Push Your Products Before Your Launch!
One of the nearly all priceless things you can do is to presell your product before your launches. Preselling will improve your conversion and sales rates better than just blind selling it.
People won’t put up their buying defense shields with a presell advertisement
like they would with a direct purchase offer. Preselling will educate them about the product
and get them involved and excited in it ahead of they have to make a decision to buy.
This article will give you thirty killer ideas to presell your product to your target market.
#1 Video Demonstrations
Show your target market a video demonstration of how to use your upcoming product.
When people better appreciate a product and what it can do for them the more convinced
they will be to spend their hard earned money on it.
#2 Product Outlines
Give your prospects an outline of what’s included in your whole product package. People
like to skim and not read large product descriptions. You could list the product features,
benefits, bonuses, guarantee offers, add ons, etc.
#3 Product Samples
Give people a sample of your product. When you give people a little taste of your product
and they like it, they will want more and will spend money to urge it. Just get sure your
trial is big and enticing enough to influence them to buy.
#4 Beta Test Results
Reveal the beta test results of your product. People will believe third party beta testers of
the product more than the company who will profit off their purchases. The results could
be in the form of videos, graphs, testimonials, success stories, etc.
#5 Product Reviews
Show people some of the pre-launch product reviews you product has received. The
product reviews you have received could be from beta testers, fellow enterprise owners,
media sources, randomly selected visitors or e-zine subscribers, etc.
#6 Hints And Clue
Give people tantalizing hints or clues about your future product launch. It could be
stuff that rhymes with the product, letters taken out of a word they have to fill in, an
object or subject that is associated to your product, etc.
#7 Free eBook/Course
Give your target market a free ebook or course that is allied to the product you will
be launching. The details in the free publication want to help presell your product as well. Anytime you give a person something of value they will feel the need to give back.
#8 Product Costs
Reveal how much personal money you spent on creating the product. It will show people
just how much of a bargain they will be getting for the price. You can tell them about web
hosting costs, web design fees, writing costs, copywriting fees, programming costs, etc.
#9 Expert Endorsements
Show your target audience an expert endorsement of your product. You could line up a
bunch of well known experts associated to your industry or niche to beta experimentation your product.
Nearly all of the time people will be sure about respected experts because they have a reputation to keep.
#10 Contest Involvement
Give people a chance to help prelaunch your product by actually getting involved in
creating it. You could hold a contest to name the product, collect the bonuses, write a
chapter in it, etc. The more involved they are the more likely they will purchase it.
#11 First Chance
Reveal to your client that if they sign up to your launch list they will be 1 of the
first to do something for your launch. It could be to sign up to the affiliate program to
promote it, buy it prior to if gets sold out, get it at a discount, etc.
Conclusion
Please don’t take these preselling strategies lightly. Numerous businesses urge the mistake of
skipping the whole preselling process and wonder later on why their product didn’t sell that
well.
The best thing to do is experiment a few of these preselling ideas either mutually or individually and
discover the ones that convert the most sales. And don’t forget, you can in addition design preselling
tools for your affiliates to improve your sales even more.
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