18
Oct
2009
Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I’m
sure you might have got accused of spam at some point, even
after doing everything right.
Yes, I’m talking about people who actually agreed to receive
your email, blaming you for sending unsolicited mail.
According to me it’s not their fault, as nowadays it’s very easy
to mistake an ‘email marketer’ for an ‘email bomber’.
The web has grown so wide and huge in the last couple of years
that it has become hard to differentiate between a spammer and a
legal email marketer.
Spammers just didn’t disturb a regular
email users life but also wrecked havoc in the Internet
marketing community.
Day after day it’s becoming devastatingly difficult for
permission based email marketers to use email legally and not
get slammed for illegal mailing.
Even after making sure your email looks, sounds, smells and
tastes ‘Legal’, you run a high risk of either getting blocked or
being labeled as a spammer.
On the other hand, if luck favors you and your mail does make it
to your subscribers’ inbox safe and sound, what’s the guarantee
that it’ll get opened and read?
It’s a nightmare every marketer would love to avoid.
Well, you can stop worrying now and have a sigh of relief. It’s
about time all the hardcore spammers out there had their last
laugh.
The Internet marketing world is abuzz with a brand new
technology, which could finally send spamming back to the dark
ages, big time.
If you still don’t have a clue of what I’m talking about, it’s
called RSS and it’s turning heads all over the web.
RSS, which stands for ‘Really Simple Syndication’ is a new
technology, which enables anyone to syndicate his or her content
online.
A lot has been written on what is RSS and how it works. So I
would like to keep it short and sweet, as I’m sure you too
wouldn’t really want to get into the unnecessary technical stuff.
In simple words, RSS is a way to publish and receive content
electronically. RSS files are XML based and are popularly known
as RSS feeds.
What’s revolutionary about RSS is, it can help you distribute
your content directly to your subscribers, without any spam
filters interfering.
To subscribe and read your RSS feeds, all your subscribers need
to have is an RSS reader, also known as an aggregator.
What’s more, they don’t even have to worry about giving out any
of their personal details to subscribe to your feed.
And with a screaming bunch of RSS readers available on the web
right now (most of them being free), it wouldn’t be very hard to
convince your subscribers to get there hands on one.
RSS readers are available in both versions, desktop and
web-based, of which the latter seems to be the most popular.
Once your subscriber adds your RSS feed to their favorite RSS
reader, you go ‘live’ and instantly establish a direct
connection with your subscriber.
Whenever you have something
new to publish, all you have to do is update your already
published RSS feed with your fresh content.
As soon you load your feed with new content, walla! Your feed
automatically gets updated everywhere it’s subscribed.
No mess, no fuss. Just content that works.
Pretty neat huh?
That’s the beauty of RSS. No wonder it’s currently being
employed by web honchos like Yahoo! and MSN to deliver content
to their users.
They even allow their members to add any RSS feeds of their
choice to their members’ area, making them perfect examples of
web-based aggregators.
Syndicating your content can mean a lot to you and your
business. By publishing your own RSS feeds, you could eventually
end up with more leads, more subscribers and not to forget, more
money in the bank.
Happy syndicating!
.
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