9
Nov
2009
4 Reasons Why People Do Not Join Your MLM Business
I have been sending traffic directly to the company provided mlm landing page and playing the numbers. Here is what I have seen on why people will fill out the form, but not actually join a network marketing business doing it this way.
1. Your website visitor does not know you. They fill out the form and start getting email messages which is helpful.
The problem is there is no personal credibility at this point. Many people surf the internet and have a very short attention span. Unless something catches their attention they are not going to join right now.
2. They can not afford to upgrade or do not want to spend any money yet.. Most landing pages are designed to get the name, email address, and sometimes the phone number.
People will give you that info, but that does not mean they will pull out their credit card yet. If they can not afford it there is not much you can do.
For others they still need more information and some people take up to 12 exposures or more before they will act. Some never will.
3. The product does not matter to them. This is actually a real reason not to join an network marketing opportunity.
Over the years many people have joined because of the opportunity and never developed an attachment to the product. The best long term success stories are from distributors who loved the product and used that affection to attract new members to join with them.
4. They do not really have a strong reason why they want to join. This is a personal reason that you can not control yet.
Some people need to make more money, but they do not really know how they will spend it. People who do join know exactly why they need more money and what they will do with it. These often turn into your top distributors who go on to build the largest businesses of their own.
I now think social marketing is the top way to prospect for leads. Getting to know people allows them to trust you and it is more natural for them to join. You have the credibility because you have earned over a period of time.
Creating a pre-sell page before sending your prospect to your landing page is a smart thing to do. This allows you to warm your prospect up and get them in the buying mood. More people will join if they know more from you and not just the landing page or company provided sales page.
Online marketing will always be a numbers game to a certain extent. However you can encourage your prospect to join your mlm business by doing a few of things I have written about. It is easier to sponsor new distributors if they want to join.
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