8
Nov
2009
Electronic Marketing – Five Techniques To Boost Web Traffic And Provide Lead Generation .
Need large marketing leap on a limited marketing budget? Here are five ways you can maximize your online marketing to generate web traffic and leads without robbing the bank .
Search Engines – If your website is not in view on search engine results pages, you are seriously losing potential traffic. Search engine optimization (SEO) is the process of rising your search page position , thereby enhancing traffic and attracting prospective buyer . Rank is determined by a number of factors containing relevant keywords, fresh content, inbound links, and reputation. Search engine crawlers also look at things that happen behind the scenes, such as proper tags, links, and HTML. The first step in optimizing your website is to register with each major search engine (Google, Yahoo!, Bing) and admit their website configuration instructions.
Valuable Content – mixing together various types of content (webinars, webcasts, white papers, articles, news releases) into your web presence provides value to your buyers and prospects while making recognition for your organization. Frequently adding keyword-rich content to your website will maximize search engine visibility , and distributing your content through online publishers or media sharing sites will encourage inbound links. In addition, your content can be a useful lead generation tool – prospects are usually compliant to share their contact information in exchange for something of value.
Email Communication – Email is a highly efficacious and providing adequate financial return way to deliver targeted marketing messages. Contact lists can be sorted out and sent emails that speak to their particular purchasing behaviour or interests, which leads to better response. Email newsletters are another easy way to regularly connect with prospective, current, and former customers in order to share news and information. To promote your newsletter, you can annex online registration forms and email archives to your website.
Social Media – Blogs, wikis, forums, media-sharing sites (YouTube, Flickr), social networking sites (Facebook, Twitter, LinkedIn), social bookmarking sites (Digg, Delicious, StumpleUpon, Reddit), and other social media give your organization an opportunity to propagate important information, openly communicate with customers and prospective customers , and drive traffic to your website. Find the online communities where your customers and prospective customers mass and start participating in the dialogue . You can then integrate these communities with your corporate website through content feeds and links that allow visitors to easily share your content with other users.
Tracking and Analytics – All marketing efforts should be equally tracked and evaluated. Search engine accounts and web tracking tools, such as Google Analytics and Alerts, give you a possibility to monitor online performance and visitor behavior. Tracking information may involve conversions, inbound links, traffic sources, bounce rates, and keywords that have led people to the site. With this information, you are able to evaluate the effectiveness of both your online and offline marketing efforts, then make decisions regarding future marketing plans.
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