19
Dec
2009
Exploding Your Copy From Sissy To SEISMIC.
Grey is a great color for some things… like a nice grey suit, or socks! But it’s a really bad color for other things, like life, copywriting, first dates, race cars, etc.
Passion is not gray.
Political Correctness is very, very gray.
Specifics are not gray at all.
Generalization totally gray, and when you generalize you loose people like crazy.
Internet Business
Do you want to make a difference in this world? Do you want to stand out? Do you want your message heard by as many people as possible? Then be vibrant. Be dynamic. Do not be a gray person or have a gray personality.
Why do you think celebrities do such strange, stupid, and outrageous things? Because it gets attention and coverage. One way or another that usually translates into more money in their pockets. Then again, I think that some celebrities become so addicted to it that they can’t stop doing strange, stupid, and outrageous things!
Like the flamboyant mating dances of tropical birds, the biggest showoff and the most colorful bird gets to mate and pass on his colorful genes to a new generation of birds! It’s the same with humans too: I think it’s built into the deep recesses of our cerebral cortex! What do I mean: more people care about utterly stupid and worthless reality shows than real suffering and real problems. Search Engine Optimization Thousands and thousands more people read about Tiger Woods than the laws and programs our Congress and Senate leaders are trying to pass.
So, what exactly does all this mean when it comes to selling products or services, making money, copywriting, internet marketing, or living life? Be the colorful bird and you win!
Make your copy interesting and vivid. Make your presentation as colorful as possible. Take a stand on the issues. Don’t play it safe. Too many people are obsessed with being politically correct: it MAKES ME SICK!
If you think playing it safe and trying to please everyone and not insult or offend anyone will help get you ahead, you need to think again. It doesn’t work in most cases. Lukewarm effort and position will get lukewarm results. If you want to sizzle then you need a lot of HEAT!
What if you’re naturally dull and have a grey personality and just can’t seem to muster any passion or color whatsoever? You can always try roll playing. Sometimes I go into my wild TV Evangelist alter ego! Screaming and hollering and making crazy motions! When it’s time for you to write your blog posts, or write ad copy, or go out on a date, you put on a particular jacket, shirt, or hat, or tie. And BAM! You’re now fourteen shades of shiny purple passion instead of flat, dull, lifeless gray!
What it takes is courage to stand out! Inside even the most gray person there’s a bright star bursting to get out. It’s fear that keeps their light locked inside, just like a black hole stops even light from escaping from it’s core.
Here’s what you need to do: GET FIRED UP! Get a big does of PERSONALITY! Be the colorful bird!
Fred Black
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