15
Dec
2009
Optimising Your Site For Increased Adsense Income (Part 1)
For some time, I’ve been utilising Google Adsense on my site as a form of income. Whilst it’s not something I would give up my day job over, a couple of dollars here and there fast turns into a couple of hundred dollars a month. Can’t scoff at that.
But here’s the fantastic thing – no matter how much money AdSense is making for you right now, a few easy steps can increase that amount substantially. I read an article recently which I decided to implement and execute and managed to increase my Adsense income by 20%! If it’s that simple and there are tricks and tips on how to increase that revenue, then why not?
This is Part 1 that contains a selection of tips to help maximise your income from Adsense. Part 2 will be released shortly.
1) If you haven’t already done so, you must colour code your ads to match your web site palette exactly. Human psychology plays into this and research has demonstrated that people will click more willingly when adverts appear to be part of your site and not a stand alone function. Don’t use frames around your ads as that isolates the ads. Instead, in the AdSense code generation settings, make sure you choose the identical colour as your page background for the ad frame and the ad background. When choosing the adverts heading colours, match them to the equivalent colour of your page titles. Use the equivalent ad background shade as your page background. In addition, use the matching ad text font and colour as the wording on your pages. This one single tweak will possibly make the greatest difference to your click conversion rates.
2) Adapt your page matter to a particular niche or focus. As you should know, page content that is tailored towards a specific theme is much more likely to trigger AdWords ads that closely match the content and is more likely to spark interest from your readers to click. My site focuses on free samples, and often when I check the ads by Adsense closely align with my site’s content. It’s amazing!
3) Anecdotal study indicates that the horizontal banner design or leaderboard image ads are ineffective. This is possibly because they were the original ads and therefore people know it’s blatant advertising. So make sure you use the text based or vertical image adverts.
4) Get tips using Google’s own AdSense research at https://www.google.com/support/adsense/bin/static.py?page=tips.html to aid you in deciding where on to place the AdSense ad code. Placement is important. It needs to flow and feel like a part of the site.
5) Research competitive keywords using a keyword research or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. Targeting popular keywords will trigger AdSense ads on your pages that optimize those keywords. So the more popular the keyword or phrase, the higher AdWords advertisers are willing to pay per click therefore resulting in greater commissions.
Be on the lookout for Part 2 in a couple of days.
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