19
Jan
2010
Greatest Sales Letter Strategies For Business Owners
The first time I learned about the concept of copywriting was from Dan Kennedy’s The Ultimate Sales Letter. I didn’t really know the significance in this manual until I started learning a little bit more about Dan and about direct response marketing. If you don’t know what copywriting is, its basically the ability to sell with words. Copywriters write sales letters, they write for commercials that you see late at night like for sham wow, and slap chop.
So why is learning copywriting important for network marketing your might ask. Well imagine that you wrote an ultimate sales letter that for every 20 people who read it you sponsored 3 new recruits. Now imagine that this letter was on your very own website that got hundreds of visitors per week, what would that do for your business?
So here’s how you too can write your ultimate sales letter. The first thing is to know your purpose, why are you writing your sales letter? Do you want to transform traffic into leads? do you want a prospect to buy your vitamins? do you want to recruit new reps? Know exactly why you are writing your letter before you create your sales master piece.
Next thing you need is a headline, because without a great headline you will not have the attention of your reader to even read your ultimate sales letter. Basically you want to single out the person you want your letter to speak to. If you are selling vitamins, you will have greater sales advantage selling to a target market instead of mass marketing. An example would be – “Attention Moms With Arthritis – Here Is a Natural Way To Ease The Pain”
The next step in your Ultimate Sales Letter is to bring up the problem that your prospect has and basically explain it better than they could. After you showed them the pain of their problem, it’s time to put vinegar in their wounds and make the problem even worse like there is no way they can get rid of their problem.
Now you have them in a good position because remember when writing your Ultimate Sales Letter that people make decisions based on two elements.
1.To Avoid Pain
2.and To Gain Pleasure
To avoid pain out performs to gain pleasure almost every single time. Here is where you start bringing in your solution to their problem in your ultimate sales letter. Which is your product, you want to let your reader know how you used this solution to solve your problems easy and fast. Than have proof by testimonials, facts, and with your very own story.
If your prospect has read this far in your ultimate sales letter they shown that they are extremely interested. It’s time to make the offer even sweeter by adding cool bonuses for them to take action now. Offer free training with you, extra ebooks, tools, website systems, and more. The point is to make them feel like they would be dum not to take you up in your offer.
The next step in your ultimate sales letter is the close, remind them of their pain and that you have a solution for them. Add a risk reversal by offering a guarantee like a trial, or money back guarantee. After that is done, here is the most important part of the letter, you have to simply ask for the sale. And now you have a sales letter that can make you money on autopilot.
Knowing how to compose your very own Ultimate Sales Letter truly is a million dollar skill that can set you free, here’s a great service that has pre-written sales letters that can make you money by simply filling in the blanks by clicking here – Instant Sales Letters
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