19
Jan
2010
How To Shield Your Internet Business From Hosting Troubles
I would like to thank my website hosting provider for their glorious service; for giving me the expertise, described below, in the very beginning of my net carrier, thus I can evaluate and get the important lessons on time and for inspiring me to put in writing this article.
There is something you and your hosting supplier will learn from here.
Recently, I had terribly unhealthy expertise with my hosting service. That nice morning I tried to go to one among my websites and…Yak! – A scary message appeared instead. I tried another three websites and got the same message stating that I have a problem with my hosting account.
So, I logged on into the hosting web site to realize that my bill for that month was late!?! But I sign up for recurrent payments via PayPal, following the terribly same hosting service suggestion? From my purpose of read there was no reason to be punished at all. That didn’t create me feel higher, because the anger started to create up, after the initial confusion.
I used to be running Google Adwords campaigns on all four websites uploaded on that hosting service. If you’re in the web business you recognize precisely what that means. The customers are clicking on your ads. You procure the click. They don’t get to the site. Thus, they click once more; you pay; they don’t get it and therefore on… And all this happens whereas you sleep or have no idea concerning what’s going on.
The first issue that came to my mind was: Pause the Adword Campaigns and strive to search out the solution of this situation. So, I paused the campaigns and realized how practical this feature is. Then went to the hosting website and submitted my monthly fee, using again PayPal.
Meanwhile, the confusion and anger were building terribly robust within. What was the rationale for all that mess? Why, because of some issues between the hosting payment system and PayPal, I have to be punished so badly?
It turns out that the hosting service sent three notifications via email on that issue. Thus, they thought that I understand concerning it and after the ultimate notice they determined to drag the trigger and play hard. But they were wrong on that assumption. All their emails were labeled (unknown sender) in my gmail account, that means – junk!
How comes, that skilled webmasters misidentified themselves, by using unknown account to notify their customers for such an vital issue? I have no answer on that. All I apprehend is that there’s a nasty cookie, placed in my mind regarding hosting services. It’s stuffed with anger and confusion.
During a short run, my hosting guys won, they got there money on time. In a long term they lost me as a customer. What’s the lesson here for all folks? How to protect your business from hosting troubles like that?
Treat the hosting as investment. Investors have a simple rule: never put all of your eggs in a very single basket. In fact, cash generating website is an investment and it should be protected as such. Imagine all your websites placed during a single hosting account and every one pack up, thanks to unhealthy management decision.
What else may have a negative result here? – Spam complains! Recently, a famous selling guru’s website was shut down for almost a month due to spam complains. If you have several websites, hooked on a single account, such complain could put they all down. That may price you a lot, too.
Another unpredictable and out of your control factors are natural disasters. Earthquakes, flooding, hurricanes, fire and also the water brought by the firefighters may destroy physically management or information centers of your hosting services without any possibility for recovery. That brings up another, terribly practical tip: continually keep a complete and updated copy of all of your website files, ready to be uploaded to a new provider.
Another thing to consider here goes to autoresponder services. Everyone knows that your cash is in the list, right? So, where is your list? Within the autoresponder service center that, after all, is another hosting service for you. Make a habit to download, on an everyday basis, your lists. It’s built together with your money, so you must shield your business from any autoresponder malfunctions, too.
Thus, human errors, natural disasters and spam complains are those major factors, you will never have control on. The only wise decision here is to unfold your businesses around many hosting services to attenuate the effect of the unpredictable, however always potential events. And don’t forget to keep updated copy of all your internet files, too.
For your web success!
Gbyet offers the best budget web hosting affordable yet reliable with free domain name for 1 year
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