1
Jan
2010
Optimising Your Site For Greater Adsense Revenue (Part 2)
A week ago, I wrote an article which was the first part of a two part series on fine-tuning Adsense to maximize your potential gains. If you missed it, you can get read it at http://www.facebook.com/topic.php?topic=11826&uid=176388282635. Today I conclude the topic with a couple more tips on helping you to maximize your revenue just that little bit more.
1) In the same way where Google likes content to be refreshed as frequently as possible, alternate between “image only” and “text only” advertisements. If it appears like the adverts are changing you will avoid advertising fatigue, and your click through rate will increase.
2) Integrate the AdSense code into your page so that the ads look like a normal part of your site. If it stands out too much, your visitors will know it is a deliberate advertisement and switch off.
3) Use the 4 and 5 link ad units wherever possible. Anecdotally they appear to have a much higher Click Through Rate than usual style advertisements. I haven’t done any official research but did notice that when I switched from the original 1 and 2 link ads to the 4 and 5 link ads that there was an immediate increase in click thru traffic. It does peak but stabilises at a Click Through Rate higher than previous.
4) If you want to exploit your earnings use the maximum multiple AdSense ads allowed which is 3 regular AdSense ads and 1 additional link unit. Again as I pointed out previously, use careful placement of these ads so they blend into your site and don’t divert from your content. By using the greatest number of advertisement boxes, your visitors will have viewed a variety of ads, not just the highest bidding advertisements. This again will relieve your customers from viewer fatigue. You can view an example at my free stuff site www.freestuff4free.com.
5) Customise your content to a particular niche or focus. Page content that is tailored towards a specific theme or key word will trigger Google ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click. An example is free stuff or freebies sites. You will notice that the Google advertisements will automatically display companies that are either giving away something, running a contest or another freebie site trying to entice you away from your current site.
Hopefully you would have picked up on some good pointers to help you out in terms of increasing your revenue. Some formats and colors will work better than others, but you won’t know which until you test, do some research using analytics and adsense reporting and continue to tweak.
More about FreeStuff4Free
FreeStuff4Free.com is a website that specialises in finding coupons, free samples and freebies. This site is visually compelling and easier to navigate than text based free sites. The site is updated daily and dead links removed regularly. There are no scams and all freebies are 100% legitimate.
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