3
Jan
2010
Optimizing Google AdSense For Revenue Generation
You have spent countless hours writing content for your website. It is a well designed site or blog, slick, has the most recent social media buttons added and is basically a seamless experience for those that visit. You’ve decided to integrate Google AdSense, hoping not only to boost your site but to make a few dollars on the side. After a week, you’ve checked your AdSense account and are a little dismayed to note that your account only has a few dollars in it, not enough to withdraw to your bank account. You are ready to remove AdSense from your site/blog and put it down to a failed attempt. STOP! Before you do, the question to ask yourself, did you integrate AdSense properly into your site/blog? Have you done your research on your target audience? Have you tweaked your AdSense Ads to maximize the opportunities for your viewers to click.
Here are some tips to help you increase your revenue from the AdSense.
- Make sure your ads look like part of the content. We are not into deception so what we’re saying is that do not make the ads blatant, as people will automatically turn off. What maybe surprising is that people respond better to the text ads. Banners typically have a response of 0.5% which is very poor meaning you would need copious amounts of traffic to your site to make any considerable money. Your AdSense ads should appear seamlessly integrated into the content.
- Remove border ads. Much like the above point, if you presently have borders around you AdSense ads, remove them and blend them into the same color as your site’s backdrop.
- Placement is essential to increasing clicks. There is no point on placing the ads at the bottom of the page if people have to read through large amounts of text to get there. The average person spends less than 30 seconds scanning a site for anything that catches their eye. If you don’t do it in that time, you have lost them. So placement is important. Right next to the body of text or a headline will be appropriate. But again, you don’t want to make it blatantly obvious that it’s an advertisement. So make sure you are able to distinguish that fine line.
- Your site is niche targeted. This means that your site/blog has content that targets a certain topic. By doing this, the Google AdSense Ads will contain Ads that are relevant to your readers. Relevance is the key word here. You will be surprised at the ads that come up. I run a free stuff site and since I target the topic of free stuff, the advertisements are closely aligned and highly relevant for my readers.
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