8
Jan
2010
Web Selling Insight – How Google Ranks Your Pay Per Click Campaign (Why You Need To Recognize)
Let me 1st say that Google Adwords (Google pay per click), when done properly, can offer you the best come back on your cash compared to other on-line advertising options. At the same time, if you do not know how Google evaluates your campaign, it could value you a fortune.
Let’s first examine how Google is completely different from alternative search vehicles. Most search engines base the location of your ad on how much you pay per click, i.e., the one who pays the most for a particular keyword will be positioned within the #one spot.
Not therefore with Google. In an attempt to deliver more relevant content to its readers, Google uses many parameters to work out the order in that it serves up its ads. Not knowing or ignoring these parameters will value you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure.
When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to keywords, bid price, average click rate, how long visitors stay on your web site, and even the match of your landing page to your ad and keyword. Primarily, you could be paying the most per click and be listed in the 5 position! Or vise versa, you’ll be paying but the high 5 bidders and be within the #1 spot!
When fitting your Google Adwords (pay per click) campaign, all these parts will have an effect on your position within the ranking, thus make sure that:
•Your keywords are not too broad
•Your ad relates to your keywords (keyword grouping is vital)
•Your bid value is at least competitive
•Your click rate is good (above one-3% is nice, below 0.five% is a killer)
•Keywords you decide on match the content on your landing page
•You utilize text instead of Flash. This is often very important…using Flash landing pages while not text will affect your ad position during a negative manner (Google perceives pages with no info the identical as pages with non relevant info).
The a lot of you adhere to those parameters, the lower your value per click and the better your conversions can be. I appreciate Google’s well thought out ranking policies. When looking out online for information, I hate nothing additional than clicking on a billboard that sends me to a page that has very little or nothing to do with what I’m researching. If I don’t see relevant information inside some seconds, I’m gone, and irritated about the waste of your time!
Explore for our next article, where we tend to’ll cover “The most important mistake when doing Google Adwords”. Join up for our “Promoting Insight” ezine and be the first to view it.
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