21
Mar
2010
Advice From A Professional Article Distribution Service – No Running In Circles
As an expert service supplier for article distribution companies, I generally see article marketers run round in circles. Meaning they’re doing some stuff that won’t essentially matter. I am talking about duplicate content.
Often, I find that online marketers are too caught up with duplicate content that they overlook what issues the most – they are in article advertising to build high quality again links. They keep forgetting that so long as they write useful and precious content material for their websites and proceed to construct relevant inbound links, their websites will rank well. Instead, they keep focusing on duplicate content. And I am starting to observe a rising development the place article marketers spend increasingly time writing for the search engines.
It’s a must to remember how duplicate content material comes about. All of it starts from the search engines. You see, the first perform of a search engine is to assist the consumer discover the most relevant content material within the shortest doable time. And it has to fill this operate while providing a positive person experience.
So which means a search engine can not possibly list hundreds of web pages which can be basically comparable when a person performs a search. Who wants to use a search engine that lists hundreds and 1000′s of duplicated pages in a single search!? However acknowledge that this can be a drawback that the major search engines have to solve.
As article entrepreneurs, you do not run the search engines. So it is not essential so that you can be overly obsessive about duplicate content. Let the search engines work out the best way to resolve that problem. Your job, and first focus, is to develop distinctive content on your own site, and build related one way links to your pages. This is essential, so I do not mind repeating it again and again.
When I say overly obsessed, I mean article marketers are spending means an excessive amount of time trying to submit distinctive content to the search engines. For instance, one common means to take action is to submit macro articles.
Macro articles contain a number of phrases for each sentence which have the same meaning. A special tool or software is then used to spin the article to generate different versions of the same article. Hence, the article marketer can now distribute so-referred to as distinctive articles to totally different information sources or article directories.
However not like unusual articles, which take someplace between 15 to half-hour to put in writing, a macro article can take up to a couple of hours to complete. This is taking means too lengthy to attain the same thing – building again links.
Though it is potential utilizing the article distribution service that I provide to spin and submit macro articles, I often advise entrepreneurs to not get too caught up with this duplicate content issue. In case you do, you will see that you are spending a number of time engaged on the macro articles. That is time that may be spent elsewhere on extra vital things – like product development.
When the various search engines find many pages of largely similar content material, what they will do is to choose one to rank well. Again, remember that they do this to make their search results look good. That doesn’t mean they low cost all of the one way links you may have constructed by submitting the same article to several hundred article directories.
I do know this for a fact because we have a custom made link reputation instrument to track the hyperlink counts from all the major search engines. And even after we submit the articles to the web information sources, online magazines, ezines, and so forth, the hyperlink counts have continued to climb. And so have our rankings. And I proceed to look at the identical outcomes that our purchasers have been getting.
So which would you moderately want? Spending hours to construct a hundred oneway links or spending fifteen minutes to construct the same variety of one way links? Each will end in greater rankings to your site. The answer is obvious.
Initially, article marketers submit the same article to all of the article directories to build links. As duplicate content material gets lots of consideration, particularly from main webmaster news sources, the good old approach of article advertising is quick fading away.
Now, the brand new era of article marketers ask for more sophisticated options like macro articles. They suppose that macro articles can help them rank higher than their competitors.
However finally, they will come to realize that they are in fact, getting the same results. And after they do, they’ll go back to creating one useful article at a time, and submitting that very same article to all the article directories. They’ve ran a full circle, and eventually got back to where they started.
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