24
Jun
2010
Attracting Traffic With Social Marketing Sites
There are several quick ways that businesses can set up social marketing sites to integrate with their wider marketing policy. All these strategies, of course, are aimed at getting users of a company’s products involved and interested.
So any company creating a presence on one of the major sites will need to be sure it has social media policies that encourage a genuine two-way conversation with customers.
The first time people feel they’re being disrespected or regarded as merely a means to the company’s ends, the business could suffer bad publicity through these very same social media avenues.
As a simple example, let’s say a company’s social media strategy is to set up a Facebook Fan Page, a blog, and a Twitter profile. Facebook allows the company to post updates about services, but is also a place where it posts notices of events and surveys, and asks questions like, “How would you like this kind of product?” or “How should we accomplish this goal?”
As people become fans of the company, their own friends are notified, and some follow them there. They engage with the company and each other, and the page becomes a media marketing social networking website with the fans often doing as much promotion as the company.
Social marketing via a company blog involves slightly less back-and-forth communication, yet a blog can be a vital cog in their wider marketing strategy. This is where information about the industry and about new products can be posted in detail and returned to as a reference source. With photos, videos and links to other social networking sites of the company, blog marketing can be entertaining and compelling for customers.
Twitter provides a means of going beyond a mere integrated social media campaign and engaging in genuine conversation. If the business’s social media communicator sees questions about the company’s products, how to use them, or other related things, then that person can reply to the specific people with answers.
Twitter is a handy social media marketing tool because it allows on-the-spot communication, and can be used to promote quick deals as well as linking to other sites. But in fact, all of the new media does this because they keep the business and its lifeblood, its customers, in close contact.
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- The Best Social Sites To Find A Legitimate Online Business Opportunity
- Increase Your Traffic Through Social Bookmarking Sites
- How To Market Your Residual MLM Opportunity Successfully With Social Networking Sites…