17
Jul
2010
List Development Primer
As an online marketer, just about the most frequent phrases you are going to hear is “list building”.
Chances are you’ll wonder precisely why this concept of developing a list is so important in your ability for making money as an online marketer. Many wonder precisely why they cannot just build internet sites, write some copy and collect their profits. Precisely why is it so crucial that you consider developing a list?
First, let’s talk about what creating a list means. Basically, this is when you’ve got visitors to your site fill out a form with their email address and name.
By using this information, you stay in touch with your list (regardless of whether they have purchased from you yet or not) via email. You are going to send great, quality information along with the occasional sales letter to this list.
With any niche you choose, you’ll have to decide whether constructing a list is even a possible option. However, if you think about it, there’s usually some room for up-selling in almost any niche.
For example, if you’ve got an internet site associated with infertility and how to overcome it, chances are you’ll wonder what else you could potentially offer that group of people. When they use your program and are successful at getting pregnant, you could offer them a myriad of baby related items during their pregnancy. It is important to think outside of the box!
As marketers build their lists, they often begin to see the enormous potential they have in that niche. Taking the example above, perhaps you choose to write your own guide that will complement the one you have already been selling.
For instance, if you have been selling an ebook titled “How to Triumph over Inability to conceive Naturally”, chances are you’ll decide to create one called “Yoga Moves for Infertility”.
Using this method, you can still sell the original book, but you can now also offer your list this accompanying book.
To see the potential, let’s assume your list has only 500 people right now. Your e book is priced at $19.95, and you post an email out to your list (which takes all of about two minutes).
If 150 people on your list buy your ebook, you just made a rapid $2992.50 for one email! That is the power of list building.
Of course, when you hire out the actual writing of the book, your profits will be a bit reduced. Even so, suppose your email pulled a much better return? You could potentially make even more than that!
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