9
Jul
2010
The Fall Of Google PPC Advertising Services
Advertising using the big G, Google, can be done by either paying for traffic in what’s called a Pay Per Click advertising campaign which Google brand as AdWords or through the search result naturally showing up in search results through the search engine optimisation practises.
As the name suggests, Pay Per Click is where the website owner pays Google for each click that it receives from displaying the advert to an internet user that searches for the keywords that they choose when they set up their campaign within their AdWords account.
Developing a successful Google PPC campaign is both a science and an art which can take months and even years of tracking and testing different keywords, headlines and different adverts, so you can get the best return on investment for your advertising budget.
The other method of getting traffic from Google is using the web traffic that originates from the organic search results. Now I know you like the sound of that! Who wouldn’t want free prospects coming to their website, right? EXACTLY! Nevertheless, there is a potentially steep learning curve and implementation period going through a tedious and slightly confusing process referred to commonly as search engine optimisation (SEO). This process tries to enhance your organic (natural) search engine rankings. This is done by keyword research and using those keywords as the page title, description and keywords for your web pages and other various elements of your web pages such as audio, video and images.
You could be forgiven for thinking that sounded like mumbo jumbo. Yes, there is a lot of jargon with search engine optimisation and it can seem as though you need Bill Gates’ brain or something to understand all the jargon. However, like anything, it simply takes implementing some key strategies that will improve your blog’s ranking within Google searches that relate to your offering’s search terms.
So step aside the big ‘G’! There’s a new kid on the Pay Per Click block which now has more traffic than Google. So who is this ‘new kid on the block’ and how can they help me?
Great question! Some say that Facebook offer a superior PPC advertising medium than Google, but I’m not so sure. There are distinct advantages and disadvantages to both! Allow me to explain…
Google allows you to target the use of keywords as the trigger to ascertain whether the prospect is qualified or not.
Facebook encourages you to display an advert based upon the demographic of the user according to the details that they store within Facebook on their profiles.
If you want to target people by specific keywords, then Google may be your best option whereas if you want to target a certain demographic of people, then Facebook would seemingly be the wise choice. The only true answer is to test the keywords and advertising to see which PPC advertising medium offers you the best return on investment for your marketing spend.
Whilst Google is the #1 ranked website, Facebook.com is the #2 ranked website on Alexa.com. The difference between them is that when people arrive at Google, they leave as soon as they find the page they’re looking for, so it can be thought of as a starting place. Facebook is a place where people stop for sometimes unbelievable stretches of time socialising with others, so can be seen as a stopping place.
The demise of Google AdWords could be the unforeseen headline of the future if Google don’t watch their backs.
Grab helpful advice about the topic of essex magician – read the webpage. The times have come when concise information is truly within your reach, use this opportunity.
Related posts: