17
Aug
2010
How To Produce A Good Squeeze Page
Many would argue that the ability to produce the perfect squeeze page is a bit of an art form. This can be true – but if you retain some basic principles in mind it shouldn’t be too difficult for even a newbie to make a opt-in squeeze page that converts at an honest rate.
First, what IS a squeeze page?
Quite simply it’s a single webpage where people enter their name and email address so they can join your list. This is often in return for some sort of freebie – whether it’s a report, ebook package, or a collection of videos. The sole purpose of the squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function which may ‘distract’ the reader.
Tip 1 – Give away a quality freebie
There was a time when you could provide a free report on pretty much anything and people would sign up for it just because it was free. This isn’t possible any more. People are becoming increasingly more choosey about what they will swap their name and email address for, so the first step towards producing an effective squeeze page is to ensure your freebie is of good quality and is something people within your niche will actually want.
Tip 2 – Make sure your copy makes your freebie ‘irresistible’
If your offering is something people will need AND they know they want it – they will sign up. Your copy should pull out all of the juicy bits of what they’ll receive and make it such that they simply can’t turn down your freebie.
Tip 3 – Have a catchy title
We have all seen free reports been given away with the title “10 top tips to…….” In the current internet world this can be seen as BORING. Give your product a catchy title and make it stand out. Take a look at the best selling products in your niche and take a look at the types of product names they use.
Tip 3 – Use graphics to “sell” your product
Make your squeeze page appear to be a paid product. Spend the time or invest money into creating good quality graphics. In my opinion this is the most important step towards producing a solid squeeze page. Naturally there are plenty of them out there which have no graphics at all (and it appears to be an increasingly popular trend) but if you take that route then you need to be able to write really good copy. If you utilize graphics your copy won’t have to be as good and it’ll still convert at a decent rate.
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Related posts:
- Do You Make These Errors With Your Autoresponder And Squeeze Page
- The Killer Squeeze Page Strategies
- Monitoring The Effectiveness Of Your Free Sequential Autoresponder Plus A Squeeze Page
- How You Can Get More People To Your Squeeze Page Plus Improve Your Product Sales!
- What Is A Squeeze Page And What Is So Special About Having One?