Archive for the ‘Sales Copy’ Category
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4
Jun
2010
In What Manner Can The Top Freelance Copywriting Expertise Help You?
Are you contemplating doing business with a business copywriter? Wondering if maybe freelance copywriting services could actually help your company?
Below are just a couple of the benefits one can enjoy once you hire an experienced business copywriter.
· Differentiate your brand from the competitors—Exactly what deems your firm unusual from the competition? If you do not sufficiently clarify this to one’s prospects, what motivation do they possess to conduct transactions with your company? They will simply think you’re like each and every other company, thus they’ll possibly end up bringing their business elsewhere.
With outstanding freelance copywriting expertise, one’s copywriter will unmistakably point out what distinctions that make the company unique. They will define all the topmost benefits of one’s products and services, providing prospects the additional incentive to proceed and offer you their dealings.
· Find new prospects—Quality prospects merit their importance in gold. Copywriting plays a vital function in the prospect production process. The finest freelance copywriter understands in what manner to create copy which motivates prospects to take action (e.g. fillout a form, call you, etc.). The result? You acquire many more high-quality prospects which you can develop to drive new business and boost the revenue.
· Convert more readers into purchasers—In the end, what do you desire your web page traffic to do? You would like prospects to buy, right? Whenever you choose the best freelance copywriting artist, you’ll have copy that inspires prospects to purchase. By means of clearly identifying the main benefits of your company’s services and relating emotionally with prospects, your new copy will thrust revenue, maximizing your ROI.
· Relate with consumers on a much deeper plane—Purchasing is an emotional choice. Neuroimaging analyses have shown that client’s brains light up in specific emotional areas as interacting with products. This indicates your company’s copy needs to associate with clients on a deeper, more emotional. The finest copywriters are acquainted with just how to play on emotions, driving consumers to proceed and creating lifetime attachments with one’s target audience.
Helpful hints for selecting the best freelance copywriting artist
If you look on the internet, there are actually many of freelance copywriters out there. Many of them are incompetent and will not do your brand justice.
Fortunately, finding the best freelance copywriting artist is simple. Here are some simple guidelines to use.
· Ask the freelance copywriter for samples of past production. This provides you an image of the level of work they could provide.
· Ensure the copywriter possesses a good measure of skill
· Speak with the copywriter to make certain you’re on the identical page
· Get the copywriter to commit to a deadline. The very best freelance copywriters continually meet time lines.
Using all these key points, you will discover freelance copywriting services that will help you acquire new sales and develop your trademark. Find your company’s freelance copywriter right now!
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27
May
2010
6 Practical Tips For Efficient Headline Development
A large number of the sure responses a write-up will obtain rest at the headline. The headline is the title of the article and is the very first line on which the reader’s eyes will fall whilst studying a write-up. A bland, unexciting headline will fail to stir the hobby of the reader even if the frame of the article is well-written and informative. Never waste a excellent article by making sure you employ these tips for effective headline building:
Outline your article.
The headline and the item body feed off each and every other. One should mirror, advertise and toughen the opposite as a way to be effective. As such, it is necessary that you construct a relationship on the very beginning so your readers may not be at a loss for words on the progression.
To remember to don’t get misplaced, write a short outline of the article. This will also be within the type of notes to lend a hand guide you at the topics you’re going to be masking for the article and the succession of these topics. That manner, you’ll have a reference on how the object will appear, something you’ll be able to use for efficient headline development.
Come to a decision on the tone you’re going to use
The tone of your article must be mirrored through your headline. An constructive, happy headline won’t paintings with an article that may be written in a significant, businesslike tone. Conversely, a proper headline would possibly appear ill-conceived when used with an upbeat article.
Increase your headline based on the type of article you are going to be using
Ever learn headlines developed by way of researchers for a definite medical or medical take a look at? They are no longer precisely the kind of headlines you can to find in a write-up for topics comparable to sports activities, private care or relationships. These headlines have a tendency to be formal and technical and there aren’t any colloquial or slang phrases used with them.
Whilst developing headlines on your article, ensure it is a just right fit to the kind of write-up you’re going to be doing. If it is more technical, consider the use of a extra dependent headline. If it’s extra upbeat, then do the similar together with your title.
Be offering an overview.
Your article has to compete with others within the market. That is especially true if you will be writing for the Internet, where for a unmarried subject by myself, readers will in finding thousands of assets, all of them original.
For efficient headline building, remember to write a name that provides your readers a good idea of what the item comprises – after which hobby them sufficient in order that they read the rest of the article.
Headline too lengthy? Consider a sub-headline
From time to time with a purpose to grab the eye of your readers, you’re going to be caught with a headline that’s too long to be effective. If this occurs, imagine reducing the headline into two: one as the primary headline and the opposite as the sub-headline. Readers can easily focal point on those headlines and find the most attention-grabbing, salient points of the article.
Or, you should minimize an extended headline, use a provocative or fascinating word or phrase followed by a colon and then write the rest of the headline. Some examples are beneath:
Sport Hacks: Methods to Be a Master of Each and every Video Recreation You Play
Earth Angel: One Lady’s Journey to Changing into a Celebrated Environmentalist
Birds of a Feather: How Your Pals Impact Your Good fortune in Life
Use intrigue
Realize how a hit most of the marketing campaigns and promotions have been previously? This is because the copywriter was in a position to stir up intrigue and seize consideration by way of using their headlines well.
An excellent manner of headline construction is using teasers that create intrigue. Words akin to ‘mystery to’, ‘little known tactics’ ‘lazy man’s information to’, ‘amateur’s guide to’, ‘you should not have to be ___ to be ___’ and ‘strategies you by no means knew existed’ will also be relatively efficient for making the readers marvel and want to learn more.
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9
Apr
2010
How To Decide On The Correct Freelance Author
Expertise matters when picking your freelance copywriting services
Every single day, businesses of all sizes are deciding to use a content business copywriting rather then working with a huge marketing agency. That is because seo copywriting services are usually more reasonably priced, and numerous of the leading content writers operating today are independent writers, so the skill level is frequently better.
But not all independent writers are created on the same level. You could give many freelance copywriters the similar assignment and get a lot of completely different results at many different prices.
So, in what way can you be certain you employ a trustworthy business copywriter? Here are certain rules to follow.
· Expertise matters—When it comes to fine copywriting, there is no substitute for know-how. You want to be certain the writer you choose has demonstrated that he (or she) understands the way to write copy that works. Demand to see examples of earlier writings so you can conclude if the writer’s approach fits the needs for your specific project.
Likewise, the relevance of the expertise is significant. E.g., if you’re on the lookout for brochure writing, you ought to find an skilled brochure content writer who is able to present you samples of previous pamphlets he’s done. Each category needs a different manner of copy, so make sure the writer you select has experience in the style of project you necessitate.
· Speak to the freelancer on the telephone—Every decent copywriter can make themself appear high-quality on his website (or other marketing and advertising materials), however there’s just no method to establish if a content writer is correct for you unless you speak to him on the telephone. As long as you undergo an real conversation, you can better determine if you two are both on the same page and if the master copywriter is a decent match for the project you are working on.
· Do not obsess over the charge—Hands down, the most significant error firms make is to search for the least expensive master copywriting services they can find. For some reason, individuals think that any person can crank out copy, so they get hold of the lowest priced copywriter, and pay him peanuts to write up their marketing materials. No offense, but this is a entirely a bad means of transacting commerce. The writer is producing the resources that your buyers will be interacting with. Regardless of whether it’s a website, a booklet, a sales letter, or something else, the print is a expression of your company and your brand name. It must be expertly-written, and it needs to convert site visitors into customers.
Remember, this is an commitment into the potential success of your company. Do not be cut-rate. You always get what you shell out for, and first-class writing will provide you a high return on your expenditure.
· Get everything in on paper—Never enter into a no contract or other informal arrangement with a professional content writer. Get everything in writing. Sign a contract that clearly states what both individual responsibilities in fact are, deadlines that have to be met, and the content writer’s fee. Each party must sign the contract and keep a duplicate.
If you use these simple rules, you’ll select a freelance writer who can help your firm develop to attain new heights.
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8
Apr
2010
Make Headlines For Website Sales Letter
You’ve read the papers? Must have. Who the hell today who have never read the papers? Though not every day, but we must have read it.
When you read a newspaper which pages you read first? Home? Rear? Or the middle pages?
Most people read from the front would not you? Because we usually find out the headline first. Inside this headline lies the most important information that day. Yes … at least by reading the title of headlines we know what is “hot” today.
Well, now we’ll talk about the headline. Not the newspaper headlines, but the headline sales letter for affiliate web sites. Let us refer to this headline writing head. Actually not just a sales letter needs to headline. In every web page we also need to head to begin writing the entire contents of a page.
Just like the headline in a newspaper headline here also contains important information in a sales letter or your web pages. And it lies well above (name only the head (head)). These headlines work the first time visitor’s attention.
This headline should be interesting! So that visitors fall in love with us since the sales letter first sight. Moreover, you are marketing the product. With a sales letter of interest, visitors will be interested in buying.
So, as affiliate marketing, you have jelly choose the most appropriate headline. Ok … the following types of headlines you can use for a sales letter.
1. News Headlines
Headlines like this contains information that visitors never know. Usually this type of headline is used to introduce the newest product that has never existed. Or at least not yet known to many people. For example, a sales letter for the product color photocopiers.
2. Headline Promise
Headline of this type of visitors to promise something if they follow the advice you provide. Eg like the phrase, “As soon join and click join now. You will be a free ebook.! ”
3. Selective Headline
You wonder what he meant selective headlines? Yes, selective headline means choosing the visitors. This headline directly lead to certain groups of visitors. Not valid for all visitors. So, in other words, this headline for its product sales letter has a certain market share.
For example, “special care for those of you who have problems with fertility of your beautiful hair.”
Lack of sales letter does not screen all visitors. So for those who do not have a problem with Hair fertility will not read your sales letter further.
4. Curiosity Headline
The purpose of this headline as an angler interests of the visitors that are interested in reading your sales letter further. Or in other words, the headline of this type are able to make visitors intrigued.
Example, “a safe way to overcome insomnia.” Although not everyone is experiencing insomnia, but many wanted to know how to overcome insomnia. Because, occasionally in one’s life must have been having trouble sleeping. Especially for those who live fully with the pressures of work or frequently experienced stress.
Well, what you often stress? Hopefully no yes.
5. Headline Demand
Usually this type of product from the headlines could attract all visitors. Yes, the larger its market share. Like what?
Eg, “How to make money the easy way? The answer here! “Everyone must be interested in this sales letter. Who does not want to easily get money? Now, if many visitors are curious about how to get money easily, this means successful sales letter.
Yupp! Headline ambition is usually to answer a lot of people. But, be careful with the choice of words that you use. Better, do not use excessive words. Later visitors run away from your web site. Because, they are hard to believe the words of the “exorbitant”.
The division of this kind of headline is not aimed at binding your creativity. You may also kok combine these types of headlines (headlines hybrid). During its use are effective for product sales letter, this merger is fine.
Oya, there is one more thing you need to consider in making headlines. Do not write a headline using all caps. Because, writing in capital letters can reduce the interest of viewers in reading the sales letter. You may not use capital letters for the words choice and its importance. Hmmm … now you choose which model of headlines? Find more tips about this at belajar bisnis internet and bisnis online in Indonesian Language.
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4
Apr
2010
How To Balance Techniques And Strategies Of Writing A Good Marketing Letter
In the first place, there are several strategies and techniques that are used by marketing specialists when they write a marketing letter. Indeed, they try to balance them to sound persuasive and produce real results with the aid of organizational and presentation methods, any of which are targeted at increasing the sales of the product advertised.
Nowadays we wish to share with you some pieces of good advice on how to create wonderful marketing letters. Such letters will be immediately seen and marked by those who you target them at. To tell the truth, any marketer will use about three tricks to touch the audience.
First of all, successful marketing letter seem to have the clue of the point of writing a letter. Such letters are focused on the prospects and never on the writer himself or herself. In fact, the letter is also never about the product that is offered for sale. For that reason the most important thing is the response that the writer wants to get from the readers of the marketing letter.
To proceed, the marketing letters usually sound quite simple and easy to understand. This implies that there is no unnecessary information or too many details. Chiefly, there is always something unsaid that makes the reader intrigued and eager to learn more. In any event, the message of such marketing letters is simple and understandable, and what is more, quite memorable. You will not find high-flown vocabulary used in such letters or complex sentence structures. The point of writing is stated transparently and simply so that the reader of any education will understand them. Nonetheless, the letter is grammatically and lexically correct in any respect.
Finally, the letter has quite a number of persuasive techniques. I must admit that these letters grab the readers’ attention, evoke interest, help to germ a decision somewhere at the back of their minds and tempt to action which in our case is buying the product or service offered.
Keep in mind that these are the most important components of a excellent marketing letter which are listed above. Of course, these are not all mentioned here as there are many more. For instance, it is important to stay focused on your audience, to structure the letter quite efficiently in terms of coherence and cohesion, to make the subject matter of the letter simple and yet professional, and many more.
And to top it, it is no less important to concentrate on how the target audience will benefit from the product described. This is what any customer wants to hear: how his or her life will change after the purchase is made.
In conclusion only the best marketing letters promote sales and lure the customers to purchasing the product. Such letters are quite interesting to read even if you have never thought of buying this product. So, let someone else read you letters; if he or she says they are interested in the product, you may consider this praise the best one.
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21
Jan
2010
The Different Types Of Resale Rights
As you may already know, there are many different kinds of resale rights that you can buy or sell.
Here are the main types:
> Resale Rights This gives you the right to resell a product to an end user. This can apply to both physical and digital products. Where a digital product is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product as digital products are duplicable in nature.
> Basic Resale Rights You have the right to resell the product but your customer does not have the right to resell it to another. You keep 100% of the profit after every sale you make.
> Master Resale Rights You have the right to resell the product as well as the Basic Resale rights itself to your customers. Your customers can in turn resell the same book to their customers. The Master Resale rights can either be bundled together with the purchase of the product or purchased separately from the product.
> Private Label Rights This is the mother lode of all resale rights! Buying Private Label Rights usually give you the right to change the product in any way you like, put your own name on it, sell resale rights or even master resale rights to others and basically use and treat the product as it were your own creation.
> Give Away Rights You can give the product away for free. In most cases, however, you cannot resell and/or edit it.
> Royalty Rights You have to pay the original product author or franchisor a percentage of every sale made by you. This right normally applies to physical products. McDonald’s and books found in bookstores are very good examples that demonstrate this right.
At times you can purchase a product and it will automatically come with either resale rights or master resale rights. Other times, you purchase the product and the resale or master resale rights separately. In either case, once you have some type of resale rights to a product, you may then begin making sales and you get to keep 100% of the profits.
This is just like having a product of your own. The only difference is that you are not authorized to change anything about the product and the product creator’s name remains on the product.
I’ll bet that you even own rights to products already and you may not even realize it. You see, many products on the internet are sold with either resale rights or master resale rights already. So, make sure that you read the sales letters carefully!
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19
Dec
2009
Exploding Your Copy From Sissy To SEISMIC.
Grey is a great color for some things… like a nice grey suit, or socks! But it’s a really bad color for other things, like life, copywriting, first dates, race cars, etc.
Passion is not gray.
Political Correctness is very, very gray.
Specifics are not gray at all.
Generalization totally gray, and when you generalize you loose people like crazy.
Internet Business
Do you want to make a difference in this world? Do you want to stand out? Do you want your message heard by as many people as possible? Then be vibrant. Be dynamic. Do not be a gray person or have a gray personality.
Why do you think celebrities do such strange, stupid, and outrageous things? Because it gets attention and coverage. One way or another that usually translates into more money in their pockets. Then again, I think that some celebrities become so addicted to it that they can’t stop doing strange, stupid, and outrageous things!
Like the flamboyant mating dances of tropical birds, the biggest showoff and the most colorful bird gets to mate and pass on his colorful genes to a new generation of birds! It’s the same with humans too: I think it’s built into the deep recesses of our cerebral cortex! What do I mean: more people care about utterly stupid and worthless reality shows than real suffering and real problems. Search Engine Optimization Thousands and thousands more people read about Tiger Woods than the laws and programs our Congress and Senate leaders are trying to pass.
So, what exactly does all this mean when it comes to selling products or services, making money, copywriting, internet marketing, or living life? Be the colorful bird and you win!
Make your copy interesting and vivid. Make your presentation as colorful as possible. Take a stand on the issues. Don’t play it safe. Too many people are obsessed with being politically correct: it MAKES ME SICK!
If you think playing it safe and trying to please everyone and not insult or offend anyone will help get you ahead, you need to think again. It doesn’t work in most cases. Lukewarm effort and position will get lukewarm results. If you want to sizzle then you need a lot of HEAT!
What if you’re naturally dull and have a grey personality and just can’t seem to muster any passion or color whatsoever? You can always try roll playing. Sometimes I go into my wild TV Evangelist alter ego! Screaming and hollering and making crazy motions! When it’s time for you to write your blog posts, or write ad copy, or go out on a date, you put on a particular jacket, shirt, or hat, or tie. And BAM! You’re now fourteen shades of shiny purple passion instead of flat, dull, lifeless gray!
What it takes is courage to stand out! Inside even the most gray person there’s a bright star bursting to get out. It’s fear that keeps their light locked inside, just like a black hole stops even light from escaping from it’s core.
Here’s what you need to do: GET FIRED UP! Get a big does of PERSONALITY! Be the colorful bird!
Fred Black
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17
Dec
2009
How To Write Profitable Sales Copy
You likely already recognize that creating sales copy is demanding. Not only that, but, writing profitable sales copy is even more difficult. While many people try creating successful sales copy, only a few can get it right. What are the keys to producing successful sales copy?
Sales copy is intended to make your product seem valuable and to make an offer. Too many people write what they imagine is sales copy intended to promote their company. They describe the company’s history and commitment to the customer. They will brag about how long they have been in business and the reason their company is the greatest.
By emphasizing the company, how much have they sold? Not a thing. They have probably bored the potential purchaser and caused them to find a different source to solve their problem.
The fact is, people are seeking a product or service to resolve a problem. The only benefit your product or your business can offer a possible customer is to solve their problem. If you don’t quickly tell your customer how you can help, but discuss extraneous topics your potential customer will go elsewhere.
But, assume you are really producing sales copy about a product. Now, here is what divides the run of the mill copywriter from the skilled copywriter. The typical copywriter takes various facts that describe the product and constructs their copy that offers as many details about the product that they can squeeze into the space they have available. They suppose that once a person fully understands the product they will be compelled to purchase it.
This “facts and details” approach generates sales copy from the point of view of the person or business selling the product. This is cleanly wrong.
The most important key to creating winning sales copy is to understand that you must write from the prospective customer’s perspective.
Your potential customer has a problem and is trying to find a solution. The question in the mind of the prospective customer is, “Can this product resolve my problem?”
Your sales copy has to answer that question fast and clearly.
So, consider your perfect customer. Establish what they are going through. What is their most important need or their main hurt. Then list all the ways your product will help meet their desire or relive their hurt. This is exactly what your customer needs to know. This is precisely what your sales copy has to convey to your prospective customer.
Determine the best ways your product will help your reader and create headlines and supporting content to let that prospective customer realize that this is precisely the product that will solve their difficulties. Add no unnecessary words–get straight to the point.
Your major headline must convey your product’s chief benefit. This will ensure your reader will read the next sentence. That sentence must give emphasis to the benefit in the headline. Each sentence has got to pull its own weight and keep the reader curious about the rest of your sales copy.
Once you have built up the importance of your product to your prospective customer it’s time for the offer. Your offer can build the importance of your product by contrasting it with other products with higher prices, or by providing more helpful bonuses.
Then present your call to action that will tell your potential customer precisely what to do to get your product.
By creating your sales copy from the customer’s standpoint and producing an offer that plainly tells them how to acquire your product, your sales copy will be an overpowering winner.
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9
Dec
2009
Guaranteed Traffic,sales Or Signups Methods Using GMB
Hi there Internet Marketers,
Eugene Peters here.
For those who are interested in internet marketing and learning how to successfully sell in order to be successful, one new product that is available that provides a huge amount of helpful information is Get More Buyers. After reviewing the program, I found it to be an innovative product with a message for internet marketers, that has not been heard before.
Michael Rasmussen, the 31 year old author of the program, is involved in internet marketing himself and has designed to program to show all of the excellent information that he has learned through the years. He starts out the program disputing the common internet saying that the “money is in the list.” Most marketers have heard this spouted out at some point in time when talking about internet marketing, but Rasmussen and his Get More Buyers video takes a new approach.
This product points out that the money is not just in the list, but that success in internet marketing hinges around building up various lists of buyers. Why? Well, Rasmussen states that “subscribers that don’t buy are worthless.” That definitely makes sense. If your subscribers aren’t buying anything, they won’t make you successful. So, you need to come up with a list that is full of buyers.
One of the key things that this product teaches marketers is what a marketing funnel is and how to use it. Marketers learn that this is essentially a migration path for all customers, starting out by selling an entry level product to a customers, then migrating on to products that are more and more expensive. It also teaches that this is where marketers should begin to build different lists for their buyers.
Managing the lists is also an important part of this program and Rasmussen recommends a particular autoresponder for this task that is full of top options that make it easy to keep lists separate, yet easy to integrate these lists as well. Next the product goes on to talk about creating and selling your own products versus selling affiliate products. Many new marketers have the idea that it is too difficult and time consuming to come up with products of their own, but this information product, Get More Buyers, teachers marketers a variety of ways that they can come up with easy products to sell.
Last of all, Get More Buyers teaches 10 important strategies to successful build a huge list of buyers – not just subscribers. First of all, it focuses on starting out with low cost products. This is the way to essentially get your foot in the door. Then the second strategy teaches marketers how to run what is known as a Warrior Special Offer, giving insider information on where to go and what to do.
The third strategy deals with learning how to price increase sales. Essentially this means running a special sales promotion and then slowly raising up the prices. Involved in this step you’ll learn the meaning of fire sales, nickel sales, dime sales, and how to use all of them. Another strategy discussed is using upsells and one time offers. These are excellent ways to increase sales and this product successfully shows you how to use them to bring in more money.
Strategy number five is using affiliate promo bonuses, and then strategy six goes on to teach you how to use a thank you page promo, basically promoting products that you have to offer on another person’s thank you page. Similarly, strategy seven teaches you how you can contribute to a one time offer and strategy eight teaches important information on contributing to someone else’s product. Holiday promos are discussed in strategy nine, helping you to learn how to use major holidays and event giveaway promotions to build up your buyers list. Last of all, Get More Buyers teaches how to use cross promotion, asking other partners to promote your product while you promote their product.
There is a wealth of information in Get More Buyers that is essential for every internet marketing our there today. If you’ve been convinced that the money is in the list, this is a great product to check out that will change the way you think about this idea forever.
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8
Dec
2009
Making The Most Out Of Your Website For Sales.
When I first started with my domains, I thought I would make them attractive with pictures all over and all kinds of gadgets for all my visitors to look at and play with. But I was forgetting one extremely important thing.
What I was forgetting was my focus. What was I trying to accomplish with my website. Was I trying to entertain everybody or was I trying to sell products to make money. Well, of course, I wanted to sell what I was advertising, but I was getting side tracked and thought by making the website cute and fun, the sales would follow.
What happens when you do that is your prospective buyers get side tracked also. You are taking their focus away from the product to the cute and fun things. If you look at the websites of all the successful promoters and gurus, you will find a simple, straight forward sales page. And the better pages are relatively short. Short so that you do not have to scroll down to see the whole page including the opt-in box.
Normally when you first start out, you have one domain. You decide on a domain name, find a hosting service and presto, you’re on the web. Most of the advice I received when I first started was to post a blog every other day on my site to keep things interesting. So, I was putting a link to my opt-in page in that blog and hoped people would click on it and go there. That’s alright, but its not really optimizing your site for what you want to do with it.
If you are promoting as an affiliate, then you will have access to an assortment of sales pages that post on your site. If you have your own product or service to sell then you can have your sales pages made for you by one of the many services you can find by doing a Google search or you can make your own. There are a couple ways of doing this.
One way is to make the home page of your site a “static” page,opposed to a “dynamic” page. A static page remains the same while a dynamic page changes with every post. To make or understand how to make a static page with WordPress, I would recommend visiting Mark McLaren’s website mcbuzz.wordpress.com. On the static page you can create your sales page with images and opt-in box using the html option in your admin area. You can also have an opt-in box on your sidebar if you are indeed using wordpress and a widget ready theme. Just go to your admin>appearance>widgets and select a text box, drag it over to the sidebar insert area, open it up and insert your autoresponder code, save and close.
My preference, and I think the best way, is to make your own page with a html editor. I use NVU, its a free download, and after playing around with it a bit, you will be able to create your very own zinger sales and opt-in pages. If you do a Google search on NVU Tutorials you’ll find good instructions on how to use NVU plus the new Kompozer editor that is, basically, the replacement for NVU. With both of these you can create, design, and then publish your new pages to your site.
This way you can create tables, insert images along side your sales copy, have your choice of about a zillion different fonts, and pretty much do whatever you want. And, of course, be able to insert your autoresponder code on the source page. You can even modify that a little to place it where you want.
Now, if you want your sales page to be the page that comes up when someone types or pastes your domain name in their browser, you need to change a thing or two. If you don’t, you will have to have a link or people will have to type in something like http://yourdomainname.com/yoursalespage.html.
First of all, your home page will be listed as /index.php(I’m using WordPress as the example in this article). You will need to change this to something else. I just insert “old” in front of index so I can undo what I did in case the wagons start to circle. And I make this change in FileZilla just because its easier for me to identify the right page to change there.
Secondly, then, you will want to save your new page as index.html and after completing the previous step, publish it to your website using your html editor or save it to your desktop and use your FTP Client to upload it. I always check to make sure everything works before moving on.
You can also include a link in your sales page to other pages at your website – like to your blog, resource,about, or any other page. If you use Adwords you will be able to use your actual domain address instead of a long drawn out URL that you would use something like tinyurl to shorten.
Best of luck and I hope this is of some value.
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