Archive for the ‘Copy Writing’ Category
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19
Dec
2009
Exploding Your Copy From Sissy To SEISMIC.
Grey is a great color for some things… like a nice grey suit, or socks! But it’s a really bad color for other things, like life, copywriting, first dates, race cars, etc.
Passion is not gray.
Political Correctness is very, very gray.
Specifics are not gray at all.
Generalization totally gray, and when you generalize you loose people like crazy.
Internet Business
Do you want to make a difference in this world? Do you want to stand out? Do you want your message heard by as many people as possible? Then be vibrant. Be dynamic. Do not be a gray person or have a gray personality.
Why do you think celebrities do such strange, stupid, and outrageous things? Because it gets attention and coverage. One way or another that usually translates into more money in their pockets. Then again, I think that some celebrities become so addicted to it that they can’t stop doing strange, stupid, and outrageous things!
Like the flamboyant mating dances of tropical birds, the biggest showoff and the most colorful bird gets to mate and pass on his colorful genes to a new generation of birds! It’s the same with humans too: I think it’s built into the deep recesses of our cerebral cortex! What do I mean: more people care about utterly stupid and worthless reality shows than real suffering and real problems. Search Engine Optimization Thousands and thousands more people read about Tiger Woods than the laws and programs our Congress and Senate leaders are trying to pass.
So, what exactly does all this mean when it comes to selling products or services, making money, copywriting, internet marketing, or living life? Be the colorful bird and you win!
Make your copy interesting and vivid. Make your presentation as colorful as possible. Take a stand on the issues. Don’t play it safe. Too many people are obsessed with being politically correct: it MAKES ME SICK!
If you think playing it safe and trying to please everyone and not insult or offend anyone will help get you ahead, you need to think again. It doesn’t work in most cases. Lukewarm effort and position will get lukewarm results. If you want to sizzle then you need a lot of HEAT!
What if you’re naturally dull and have a grey personality and just can’t seem to muster any passion or color whatsoever? You can always try roll playing. Sometimes I go into my wild TV Evangelist alter ego! Screaming and hollering and making crazy motions! When it’s time for you to write your blog posts, or write ad copy, or go out on a date, you put on a particular jacket, shirt, or hat, or tie. And BAM! You’re now fourteen shades of shiny purple passion instead of flat, dull, lifeless gray!
What it takes is courage to stand out! Inside even the most gray person there’s a bright star bursting to get out. It’s fear that keeps their light locked inside, just like a black hole stops even light from escaping from it’s core.
Here’s what you need to do: GET FIRED UP! Get a big does of PERSONALITY! Be the colorful bird!
Fred Black
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17
Dec
2009
How To Write Profitable Sales Copy
You likely already recognize that creating sales copy is demanding. Not only that, but, writing profitable sales copy is even more difficult. While many people try creating successful sales copy, only a few can get it right. What are the keys to producing successful sales copy?
Sales copy is intended to make your product seem valuable and to make an offer. Too many people write what they imagine is sales copy intended to promote their company. They describe the company’s history and commitment to the customer. They will brag about how long they have been in business and the reason their company is the greatest.
By emphasizing the company, how much have they sold? Not a thing. They have probably bored the potential purchaser and caused them to find a different source to solve their problem.
The fact is, people are seeking a product or service to resolve a problem. The only benefit your product or your business can offer a possible customer is to solve their problem. If you don’t quickly tell your customer how you can help, but discuss extraneous topics your potential customer will go elsewhere.
But, assume you are really producing sales copy about a product. Now, here is what divides the run of the mill copywriter from the skilled copywriter. The typical copywriter takes various facts that describe the product and constructs their copy that offers as many details about the product that they can squeeze into the space they have available. They suppose that once a person fully understands the product they will be compelled to purchase it.
This “facts and details” approach generates sales copy from the point of view of the person or business selling the product. This is cleanly wrong.
The most important key to creating winning sales copy is to understand that you must write from the prospective customer’s perspective.
Your potential customer has a problem and is trying to find a solution. The question in the mind of the prospective customer is, “Can this product resolve my problem?”
Your sales copy has to answer that question fast and clearly.
So, consider your perfect customer. Establish what they are going through. What is their most important need or their main hurt. Then list all the ways your product will help meet their desire or relive their hurt. This is exactly what your customer needs to know. This is precisely what your sales copy has to convey to your prospective customer.
Determine the best ways your product will help your reader and create headlines and supporting content to let that prospective customer realize that this is precisely the product that will solve their difficulties. Add no unnecessary words–get straight to the point.
Your major headline must convey your product’s chief benefit. This will ensure your reader will read the next sentence. That sentence must give emphasis to the benefit in the headline. Each sentence has got to pull its own weight and keep the reader curious about the rest of your sales copy.
Once you have built up the importance of your product to your prospective customer it’s time for the offer. Your offer can build the importance of your product by contrasting it with other products with higher prices, or by providing more helpful bonuses.
Then present your call to action that will tell your potential customer precisely what to do to get your product.
By creating your sales copy from the customer’s standpoint and producing an offer that plainly tells them how to acquire your product, your sales copy will be an overpowering winner.
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24
Oct
2009
Using Quality Content To Improve Website Results
When you think about website content, most people think of text on a page. But what if you considered content all of the page elements that tell a story? This includes more than simply words on a web page. Quality content includes words on a page as well as pictures, images, and video. It may also include dynamic content in the form of RSS feeds, tag clouds and other elements.
By creating targeted content that is optimally designed websites can create a compelling reason for browsers to visit their web pages often. When thinking about the development of your content, it doesn’t matter where it comes from as long as it is well written and engages your audience.
When websites contain powerful content, they experience a significant number of benefits both short and long term. Quality content not only engages browsers but provides search engine optimization that results in higher rankings and organic traffic. If you want a steady flow of traffic to your website, focus on quality content.
As previously mentioned, website content that is easily seen by search engine spiders provides significant value. In addition, make sure that your content engages your visitors. You can have the best optimized content in the world, but if it’s difficult to read or follow, you will loose a good deal of your visitors forever. Also, consider where you want visitors to navigate to once they are on your site. Make sure that your content is driving them to the places you want them to go. Quality content should have a purpose and get visitors to navigate throughout your website.
Each time a visitor has a positive experience on your website you are building loyalty. The more loyal an individual becomes, the better chance you have of converting them into a customer. Web site visitors will also be more inclined to refer others to your website. If content is valuable and created effectively, it can serve as a magnet for browsers interested in your particular products or niche.
When you have quality content, you are building links to your website naturally. As others find valuable information, they will link to your content and make references to share their findings with others. This inbound linking is incredibly valuable when it comes to search engine rankings. The more links to your site, the higher your search results placement will be. Keep delivering quality content and watch your rankings improve.
With improved content, in-bound links, and higher search engine rankings, you will be amazed at how much traffic you can command. With the right amount of traffic, your opportunity for increased sales and conversions grow exponentially. Again, good content comes in handy because you can engage your visitors an determine what elements provide the highest return on your investment.
The bottom line is that a website without quality content wont survive given today’s competitive market place. consumer have too many choices and aren’t going to waste their time on website that provide no value. Not only does quality content build a loyal following, but it also provides a viral marketing component that sustains your business.
Before you start authoring new content for your website consider the value of what you are going to produce. Take a few extra moments to deliver something of quality and appreciate the rewards. It takes very little to create engaging content and it is essential for online success.
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16
Oct
2009
Copywriting For Search Engines & Directories
To find optimal listings in search engine and directory queries, keywords and solution concepts essential be placed purposefully all over your tangle pages. To summaries, you need these language and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a tangle spot representing search engine and directory queries, they be supposed to not throw away nearly all of their stretch redesigning the plan (in HTML) or submitting the spot to the search engines. Most of their stretch be supposed to be spent on researching, marks polite impersonate with the purpose of will mark well in search engines, and marks thorough, accurate descriptions representing directory submissions. Good tangle impersonate essential contain well-researched and varied keywords and solution concepts based on a tangle page’s area; accurately signal the tangle pages’ content; and be purposefully placed all over a tangle summon as mentioned higher than.
Most sales and advertising “fluff” be supposed to be eliminated.
Here’s an pattern (and individual of our pet peeves). How many of you enclose seen this scam, “Put your printed brochure on the tangle!” Print advertising impersonate contains a delivery of “fluff” phrases such as “service with the purpose of is agree with to not a hint.” Search engine analysis? “Service” is a stop up word in nearly search engines and will be unnoticed in a search query. “Second to not a hint?” How many intimates figure out you know really search using with the purpose of phrase? When we are looking representing something on the tangle, we are available to type in exactly the type of creation or service we are looking representing, not sales and advertising “fluff.”
Web copywriting be supposed to contain keywords and solution concepts devoid of all the “fluff.” Web impersonate has to emanate and be purposefully placed to find your tangle pages ranked well in search engine and directory queries. Your aptitude customers will too welcome being able to get I beg your pardon? They are looking representing as quickly and with no trouble as probable. That’s solely polite customer service.
The individual stretch with the purpose of tangle copywriting is enormously key is your spot submission to Yahoo. Although Yahoo funds the dead on to difference or play down the spot variety you forward them, if you can submit a well-written variety containing your nearly all key keywords and solution concepts devoid of word stacking, Yahoo will likely keep nearly all of your variety intact.
Good copywriting is a indispensable element of both online and offline marketing. If you figure out not enclose experience in marks polite impersonate representing the tangle, we mention with the purpose of you hire an online marketing consultant to primarily correspond with the impersonate representing you. Then you can understand from the impersonate you paid representing. The more practice you find on tangle copywriting, the better you will find on it.
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7
Oct
2009
Presell Launch Strategies: How To Push Your Products Before Your Launch!
One of the nearly all priceless things you can do is to presell your product before your launches. Preselling will improve your conversion and sales rates better than just blind selling it.
People won’t put up their buying defense shields with a presell advertisement
like they would with a direct purchase offer. Preselling will educate them about the product
and get them involved and excited in it ahead of they have to make a decision to buy.
This article will give you thirty killer ideas to presell your product to your target market.
#1 Video Demonstrations
Show your target market a video demonstration of how to use your upcoming product.
When people better appreciate a product and what it can do for them the more convinced
they will be to spend their hard earned money on it.
#2 Product Outlines
Give your prospects an outline of what’s included in your whole product package. People
like to skim and not read large product descriptions. You could list the product features,
benefits, bonuses, guarantee offers, add ons, etc.
#3 Product Samples
Give people a sample of your product. When you give people a little taste of your product
and they like it, they will want more and will spend money to urge it. Just get sure your
trial is big and enticing enough to influence them to buy.
#4 Beta Test Results
Reveal the beta test results of your product. People will believe third party beta testers of
the product more than the company who will profit off their purchases. The results could
be in the form of videos, graphs, testimonials, success stories, etc.
#5 Product Reviews
Show people some of the pre-launch product reviews you product has received. The
product reviews you have received could be from beta testers, fellow enterprise owners,
media sources, randomly selected visitors or e-zine subscribers, etc.
#6 Hints And Clue
Give people tantalizing hints or clues about your future product launch. It could be
stuff that rhymes with the product, letters taken out of a word they have to fill in, an
object or subject that is associated to your product, etc.
#7 Free eBook/Course
Give your target market a free ebook or course that is allied to the product you will
be launching. The details in the free publication want to help presell your product as well. Anytime you give a person something of value they will feel the need to give back.
#8 Product Costs
Reveal how much personal money you spent on creating the product. It will show people
just how much of a bargain they will be getting for the price. You can tell them about web
hosting costs, web design fees, writing costs, copywriting fees, programming costs, etc.
#9 Expert Endorsements
Show your target audience an expert endorsement of your product. You could line up a
bunch of well known experts associated to your industry or niche to beta experimentation your product.
Nearly all of the time people will be sure about respected experts because they have a reputation to keep.
#10 Contest Involvement
Give people a chance to help prelaunch your product by actually getting involved in
creating it. You could hold a contest to name the product, collect the bonuses, write a
chapter in it, etc. The more involved they are the more likely they will purchase it.
#11 First Chance
Reveal to your client that if they sign up to your launch list they will be 1 of the
first to do something for your launch. It could be to sign up to the affiliate program to
promote it, buy it prior to if gets sold out, get it at a discount, etc.
Conclusion
Please don’t take these preselling strategies lightly. Numerous businesses urge the mistake of
skipping the whole preselling process and wonder later on why their product didn’t sell that
well.
The best thing to do is experiment a few of these preselling ideas either mutually or individually and
discover the ones that convert the most sales. And don’t forget, you can in addition design preselling
tools for your affiliates to improve your sales even more.
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7
Oct
2009
The Sample Marketing Letter – A Business Savior
All businesses need to make sales in order to profit and a good way to do that is through strong sales letters. A good sales letter can have a big impact on a company’s bottom line. However, what is a business to do when there is no employee capable of writing a marketing letter that gets results?
A sample marketing letter can help anyone who is weak at writing sales copy by providing a step-by-step template to follow while constructing the sales piece. A sample marketing letter can benefit a business that needs more sales or anyone that wants to learn the art of copywriting. A good copywriter is an important business asset, but may be too expensive for fledgling businesses to hire. When learning copywriting on your own, a solid template is of great value.
Using a sample marketing letter has both pros and cons. Before using a sample, those should be well understood so the sample can be used properly to construct a sales letter that gets good results. In the end, that is the whole purpose of using the sample – to increase revenue.
The sample marketing letter will have been created by a professional and will include all of the points to stress when writing a marketing letter. When following these to write your own sales page, do not omit any important steps included on the sample. If you do, you may not get a very good result. Sometimes, the smallest things can make a big difference in sales.
Following a marketing letter template will give your sales piece some necessary structure so you do not start rambling or lose the reader’s train of thought. When complete, your marketing letter should be structured in a way that causes the reader to respond. The proper structure must be followed for best results.
Using a sample as guide will also help you keep your sales copy tight and brief. Too much information and too many choices overwhelm the reader and cause them to stop reading rather than buy. It is important to get to the point in a marketing letter but most people tend to ramble on. Following a template will help you control your tendencies to be verbose.
Be careful that your marketing letter does not come off as sounding canned when you follow a template. That is one of the disadvantages of using a sample marketing letter; it is generic and not tailored to any specific type of business.
Remember that you must carefully edit your own work. A professional may have written the sample, but you do not have a professional to proofread your final copy. No matter how carefully you follow the template, if your marketing letter is filled with grammar errors and typos, you will still make a bad impression.
A sample marketing letter is beneficial to all marketers whether it is an individual or business. They provide much needed guidance for those involved in direct marketing and are the next best thing to having your own copywriter.
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7
Oct
2009
Matt Cutts Says
We all know Matt Cutts, the in(famous) Google Spam Hunter, from his blog at http://www.mattcutts.com/blog. At the time of writing this, his blog has over a 1000 pages indexed in Google. Lots of information about Google is to be found there. Here are some of the interesting things that Matt Cutts says:
1) About Pagerank
274 pages indexed in http://mattcutts.com that mention the word “Pagerank”. That´s not so strange because Matt works at Google, the inventor of Pagerank. Matt says that: “PageRank is computed continuously” That´s not the pagerank you see in the toolbar, but the pagerank Google uses within their algorithms. He also said in another post that the toolbar PR gets updated only once every 3 or 4 month to discourage PR hunters.
2) About Link building
Only 66 pages indexed that mention the phrase “link building”. Matt says: “Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links.” Linkbaiting is of course a great marketing technique that can get a site a lot of links in a short time. And Matt seems to like it as a marketing strategy.
3) About Spam
749 pages indexed that mention the word spam. Not so strange considering he is the chief spam hunter of Google. He says: “In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language.” Well, that’s a great goal, Matt, but you failed enormously! Just because you caught Mercedes and BMW, doesn’t mean you really got that much more spam in other languages. There’s still a lot of simple spam to be found in many languages. Hidden text being the most obvious type of spam used.
4) About The Strong and B tags
Actually he said this in one of his videos. Google treats the strong tag and the b tag exactly the same. In other words, if you spend time on changing all your B tags into strong tags, hoping it will get you some higher rankings, then you’re wasting your time. At least as far as the Google search engine is concerned.
5) About Click Fraude
64 pages indexed for the phrase “click fraud”. The most important one being about what Andy Beal and Shuman have to say about it. Actually Matt didn’t say much about click fraud in that post, but its clear why he brought it up. Main conclusion here is that click fraud is not something to really worry about when you’re using AdWords.
6) Matt’s Personal Category
Matt loves Halloween, his personally category is full of pictures of his outfits of the last couple of years. He also loves his wife, especially when she’s not home because then he can make videos, and mess around with his hard drives (he´s got dozens of them http://www.mattcutts.com/blog/things-i-will-never-do/ ) Interesting note: Since he started his blog, his wife has been out of town at least 8 times (search for: “my wife is out of town” site:www.mattcutts.com)
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