Archive for the ‘Sales Copy’ Category
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9
Apr
2010
How To Decide On The Correct Freelance Author
Expertise matters when picking your freelance copywriting services
Every single day, businesses of all sizes are deciding to use a content business copywriting rather then working with a huge marketing agency. That is because seo copywriting services are usually more reasonably priced, and numerous of the leading content writers operating today are independent writers, so the skill level is frequently better.
But not all independent writers are created on the same level. You could give many freelance copywriters the similar assignment and get a lot of completely different results at many different prices.
So, in what way can you be certain you employ a trustworthy business copywriter? Here are certain rules to follow.
· Expertise matters—When it comes to fine copywriting, there is no substitute for know-how. You want to be certain the writer you choose has demonstrated that he (or she) understands the way to write copy that works. Demand to see examples of earlier writings so you can conclude if the writer’s approach fits the needs for your specific project.
Likewise, the relevance of the expertise is significant. E.g., if you’re on the lookout for brochure writing, you ought to find an skilled brochure content writer who is able to present you samples of previous pamphlets he’s done. Each category needs a different manner of copy, so make sure the writer you select has experience in the style of project you necessitate.
· Speak to the freelancer on the telephone—Every decent copywriter can make themself appear high-quality on his website (or other marketing and advertising materials), however there’s just no method to establish if a content writer is correct for you unless you speak to him on the telephone. As long as you undergo an real conversation, you can better determine if you two are both on the same page and if the master copywriter is a decent match for the project you are working on.
· Do not obsess over the charge—Hands down, the most significant error firms make is to search for the least expensive master copywriting services they can find. For some reason, individuals think that any person can crank out copy, so they get hold of the lowest priced copywriter, and pay him peanuts to write up their marketing materials. No offense, but this is a entirely a bad means of transacting commerce. The writer is producing the resources that your buyers will be interacting with. Regardless of whether it’s a website, a booklet, a sales letter, or something else, the print is a expression of your company and your brand name. It must be expertly-written, and it needs to convert site visitors into customers.
Remember, this is an commitment into the potential success of your company. Do not be cut-rate. You always get what you shell out for, and first-class writing will provide you a high return on your expenditure.
· Get everything in on paper—Never enter into a no contract or other informal arrangement with a professional content writer. Get everything in writing. Sign a contract that clearly states what both individual responsibilities in fact are, deadlines that have to be met, and the content writer’s fee. Each party must sign the contract and keep a duplicate.
If you use these simple rules, you’ll select a freelance writer who can help your firm develop to attain new heights.
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8
Apr
2010
Make Headlines For Website Sales Letter
You’ve read the papers? Must have. Who the hell today who have never read the papers? Though not every day, but we must have read it.
When you read a newspaper which pages you read first? Home? Rear? Or the middle pages?
Most people read from the front would not you? Because we usually find out the headline first. Inside this headline lies the most important information that day. Yes … at least by reading the title of headlines we know what is “hot” today.
Well, now we’ll talk about the headline. Not the newspaper headlines, but the headline sales letter for affiliate web sites. Let us refer to this headline writing head. Actually not just a sales letter needs to headline. In every web page we also need to head to begin writing the entire contents of a page.
Just like the headline in a newspaper headline here also contains important information in a sales letter or your web pages. And it lies well above (name only the head (head)). These headlines work the first time visitor’s attention.
This headline should be interesting! So that visitors fall in love with us since the sales letter first sight. Moreover, you are marketing the product. With a sales letter of interest, visitors will be interested in buying.
So, as affiliate marketing, you have jelly choose the most appropriate headline. Ok … the following types of headlines you can use for a sales letter.
1. News Headlines
Headlines like this contains information that visitors never know. Usually this type of headline is used to introduce the newest product that has never existed. Or at least not yet known to many people. For example, a sales letter for the product color photocopiers.
2. Headline Promise
Headline of this type of visitors to promise something if they follow the advice you provide. Eg like the phrase, “As soon join and click join now. You will be a free ebook.! ”
3. Selective Headline
You wonder what he meant selective headlines? Yes, selective headline means choosing the visitors. This headline directly lead to certain groups of visitors. Not valid for all visitors. So, in other words, this headline for its product sales letter has a certain market share.
For example, “special care for those of you who have problems with fertility of your beautiful hair.”
Lack of sales letter does not screen all visitors. So for those who do not have a problem with Hair fertility will not read your sales letter further.
4. Curiosity Headline
The purpose of this headline as an angler interests of the visitors that are interested in reading your sales letter further. Or in other words, the headline of this type are able to make visitors intrigued.
Example, “a safe way to overcome insomnia.” Although not everyone is experiencing insomnia, but many wanted to know how to overcome insomnia. Because, occasionally in one’s life must have been having trouble sleeping. Especially for those who live fully with the pressures of work or frequently experienced stress.
Well, what you often stress? Hopefully no yes.
5. Headline Demand
Usually this type of product from the headlines could attract all visitors. Yes, the larger its market share. Like what?
Eg, “How to make money the easy way? The answer here! “Everyone must be interested in this sales letter. Who does not want to easily get money? Now, if many visitors are curious about how to get money easily, this means successful sales letter.
Yupp! Headline ambition is usually to answer a lot of people. But, be careful with the choice of words that you use. Better, do not use excessive words. Later visitors run away from your web site. Because, they are hard to believe the words of the “exorbitant”.
The division of this kind of headline is not aimed at binding your creativity. You may also kok combine these types of headlines (headlines hybrid). During its use are effective for product sales letter, this merger is fine.
Oya, there is one more thing you need to consider in making headlines. Do not write a headline using all caps. Because, writing in capital letters can reduce the interest of viewers in reading the sales letter. You may not use capital letters for the words choice and its importance. Hmmm … now you choose which model of headlines? Find more tips about this at belajar bisnis internet and bisnis online in Indonesian Language.
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4
Apr
2010
How To Balance Techniques And Strategies Of Writing A Good Marketing Letter
In the first place, there are several strategies and techniques that are used by marketing specialists when they write a marketing letter. Indeed, they try to balance them to sound persuasive and produce real results with the aid of organizational and presentation methods, any of which are targeted at increasing the sales of the product advertised.
Nowadays we wish to share with you some pieces of good advice on how to create wonderful marketing letters. Such letters will be immediately seen and marked by those who you target them at. To tell the truth, any marketer will use about three tricks to touch the audience.
First of all, successful marketing letter seem to have the clue of the point of writing a letter. Such letters are focused on the prospects and never on the writer himself or herself. In fact, the letter is also never about the product that is offered for sale. For that reason the most important thing is the response that the writer wants to get from the readers of the marketing letter.
To proceed, the marketing letters usually sound quite simple and easy to understand. This implies that there is no unnecessary information or too many details. Chiefly, there is always something unsaid that makes the reader intrigued and eager to learn more. In any event, the message of such marketing letters is simple and understandable, and what is more, quite memorable. You will not find high-flown vocabulary used in such letters or complex sentence structures. The point of writing is stated transparently and simply so that the reader of any education will understand them. Nonetheless, the letter is grammatically and lexically correct in any respect.
Finally, the letter has quite a number of persuasive techniques. I must admit that these letters grab the readers’ attention, evoke interest, help to germ a decision somewhere at the back of their minds and tempt to action which in our case is buying the product or service offered.
Keep in mind that these are the most important components of a excellent marketing letter which are listed above. Of course, these are not all mentioned here as there are many more. For instance, it is important to stay focused on your audience, to structure the letter quite efficiently in terms of coherence and cohesion, to make the subject matter of the letter simple and yet professional, and many more.
And to top it, it is no less important to concentrate on how the target audience will benefit from the product described. This is what any customer wants to hear: how his or her life will change after the purchase is made.
In conclusion only the best marketing letters promote sales and lure the customers to purchasing the product. Such letters are quite interesting to read even if you have never thought of buying this product. So, let someone else read you letters; if he or she says they are interested in the product, you may consider this praise the best one.
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21
Jan
2010
The Different Types Of Resale Rights
As you may already know, there are many different kinds of resale rights that you can buy or sell.
Here are the main types:
> Resale Rights This gives you the right to resell a product to an end user. This can apply to both physical and digital products. Where a digital product is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product as digital products are duplicable in nature.
> Basic Resale Rights You have the right to resell the product but your customer does not have the right to resell it to another. You keep 100% of the profit after every sale you make.
> Master Resale Rights You have the right to resell the product as well as the Basic Resale rights itself to your customers. Your customers can in turn resell the same book to their customers. The Master Resale rights can either be bundled together with the purchase of the product or purchased separately from the product.
> Private Label Rights This is the mother lode of all resale rights! Buying Private Label Rights usually give you the right to change the product in any way you like, put your own name on it, sell resale rights or even master resale rights to others and basically use and treat the product as it were your own creation.
> Give Away Rights You can give the product away for free. In most cases, however, you cannot resell and/or edit it.
> Royalty Rights You have to pay the original product author or franchisor a percentage of every sale made by you. This right normally applies to physical products. McDonald’s and books found in bookstores are very good examples that demonstrate this right.
At times you can purchase a product and it will automatically come with either resale rights or master resale rights. Other times, you purchase the product and the resale or master resale rights separately. In either case, once you have some type of resale rights to a product, you may then begin making sales and you get to keep 100% of the profits.
This is just like having a product of your own. The only difference is that you are not authorized to change anything about the product and the product creator’s name remains on the product.
I’ll bet that you even own rights to products already and you may not even realize it. You see, many products on the internet are sold with either resale rights or master resale rights already. So, make sure that you read the sales letters carefully!
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19
Dec
2009
Exploding Your Copy From Sissy To SEISMIC.
Grey is a great color for some things… like a nice grey suit, or socks! But it’s a really bad color for other things, like life, copywriting, first dates, race cars, etc.
Passion is not gray.
Political Correctness is very, very gray.
Specifics are not gray at all.
Generalization totally gray, and when you generalize you loose people like crazy.
Internet Business
Do you want to make a difference in this world? Do you want to stand out? Do you want your message heard by as many people as possible? Then be vibrant. Be dynamic. Do not be a gray person or have a gray personality.
Why do you think celebrities do such strange, stupid, and outrageous things? Because it gets attention and coverage. One way or another that usually translates into more money in their pockets. Then again, I think that some celebrities become so addicted to it that they can’t stop doing strange, stupid, and outrageous things!
Like the flamboyant mating dances of tropical birds, the biggest showoff and the most colorful bird gets to mate and pass on his colorful genes to a new generation of birds! It’s the same with humans too: I think it’s built into the deep recesses of our cerebral cortex! What do I mean: more people care about utterly stupid and worthless reality shows than real suffering and real problems. Search Engine Optimization Thousands and thousands more people read about Tiger Woods than the laws and programs our Congress and Senate leaders are trying to pass.
So, what exactly does all this mean when it comes to selling products or services, making money, copywriting, internet marketing, or living life? Be the colorful bird and you win!
Make your copy interesting and vivid. Make your presentation as colorful as possible. Take a stand on the issues. Don’t play it safe. Too many people are obsessed with being politically correct: it MAKES ME SICK!
If you think playing it safe and trying to please everyone and not insult or offend anyone will help get you ahead, you need to think again. It doesn’t work in most cases. Lukewarm effort and position will get lukewarm results. If you want to sizzle then you need a lot of HEAT!
What if you’re naturally dull and have a grey personality and just can’t seem to muster any passion or color whatsoever? You can always try roll playing. Sometimes I go into my wild TV Evangelist alter ego! Screaming and hollering and making crazy motions! When it’s time for you to write your blog posts, or write ad copy, or go out on a date, you put on a particular jacket, shirt, or hat, or tie. And BAM! You’re now fourteen shades of shiny purple passion instead of flat, dull, lifeless gray!
What it takes is courage to stand out! Inside even the most gray person there’s a bright star bursting to get out. It’s fear that keeps their light locked inside, just like a black hole stops even light from escaping from it’s core.
Here’s what you need to do: GET FIRED UP! Get a big does of PERSONALITY! Be the colorful bird!
Fred Black
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17
Dec
2009
How To Write Profitable Sales Copy
You likely already recognize that creating sales copy is demanding. Not only that, but, writing profitable sales copy is even more difficult. While many people try creating successful sales copy, only a few can get it right. What are the keys to producing successful sales copy?
Sales copy is intended to make your product seem valuable and to make an offer. Too many people write what they imagine is sales copy intended to promote their company. They describe the company’s history and commitment to the customer. They will brag about how long they have been in business and the reason their company is the greatest.
By emphasizing the company, how much have they sold? Not a thing. They have probably bored the potential purchaser and caused them to find a different source to solve their problem.
The fact is, people are seeking a product or service to resolve a problem. The only benefit your product or your business can offer a possible customer is to solve their problem. If you don’t quickly tell your customer how you can help, but discuss extraneous topics your potential customer will go elsewhere.
But, assume you are really producing sales copy about a product. Now, here is what divides the run of the mill copywriter from the skilled copywriter. The typical copywriter takes various facts that describe the product and constructs their copy that offers as many details about the product that they can squeeze into the space they have available. They suppose that once a person fully understands the product they will be compelled to purchase it.
This “facts and details” approach generates sales copy from the point of view of the person or business selling the product. This is cleanly wrong.
The most important key to creating winning sales copy is to understand that you must write from the prospective customer’s perspective.
Your potential customer has a problem and is trying to find a solution. The question in the mind of the prospective customer is, “Can this product resolve my problem?”
Your sales copy has to answer that question fast and clearly.
So, consider your perfect customer. Establish what they are going through. What is their most important need or their main hurt. Then list all the ways your product will help meet their desire or relive their hurt. This is exactly what your customer needs to know. This is precisely what your sales copy has to convey to your prospective customer.
Determine the best ways your product will help your reader and create headlines and supporting content to let that prospective customer realize that this is precisely the product that will solve their difficulties. Add no unnecessary words–get straight to the point.
Your major headline must convey your product’s chief benefit. This will ensure your reader will read the next sentence. That sentence must give emphasis to the benefit in the headline. Each sentence has got to pull its own weight and keep the reader curious about the rest of your sales copy.
Once you have built up the importance of your product to your prospective customer it’s time for the offer. Your offer can build the importance of your product by contrasting it with other products with higher prices, or by providing more helpful bonuses.
Then present your call to action that will tell your potential customer precisely what to do to get your product.
By creating your sales copy from the customer’s standpoint and producing an offer that plainly tells them how to acquire your product, your sales copy will be an overpowering winner.
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9
Dec
2009
Guaranteed Traffic,sales Or Signups Methods Using GMB
Hi there Internet Marketers,
Eugene Peters here.
For those who are interested in internet marketing and learning how to successfully sell in order to be successful, one new product that is available that provides a huge amount of helpful information is Get More Buyers. After reviewing the program, I found it to be an innovative product with a message for internet marketers, that has not been heard before.
Michael Rasmussen, the 31 year old author of the program, is involved in internet marketing himself and has designed to program to show all of the excellent information that he has learned through the years. He starts out the program disputing the common internet saying that the “money is in the list.” Most marketers have heard this spouted out at some point in time when talking about internet marketing, but Rasmussen and his Get More Buyers video takes a new approach.
This product points out that the money is not just in the list, but that success in internet marketing hinges around building up various lists of buyers. Why? Well, Rasmussen states that “subscribers that don’t buy are worthless.” That definitely makes sense. If your subscribers aren’t buying anything, they won’t make you successful. So, you need to come up with a list that is full of buyers.
One of the key things that this product teaches marketers is what a marketing funnel is and how to use it. Marketers learn that this is essentially a migration path for all customers, starting out by selling an entry level product to a customers, then migrating on to products that are more and more expensive. It also teaches that this is where marketers should begin to build different lists for their buyers.
Managing the lists is also an important part of this program and Rasmussen recommends a particular autoresponder for this task that is full of top options that make it easy to keep lists separate, yet easy to integrate these lists as well. Next the product goes on to talk about creating and selling your own products versus selling affiliate products. Many new marketers have the idea that it is too difficult and time consuming to come up with products of their own, but this information product, Get More Buyers, teachers marketers a variety of ways that they can come up with easy products to sell.
Last of all, Get More Buyers teaches 10 important strategies to successful build a huge list of buyers – not just subscribers. First of all, it focuses on starting out with low cost products. This is the way to essentially get your foot in the door. Then the second strategy teaches marketers how to run what is known as a Warrior Special Offer, giving insider information on where to go and what to do.
The third strategy deals with learning how to price increase sales. Essentially this means running a special sales promotion and then slowly raising up the prices. Involved in this step you’ll learn the meaning of fire sales, nickel sales, dime sales, and how to use all of them. Another strategy discussed is using upsells and one time offers. These are excellent ways to increase sales and this product successfully shows you how to use them to bring in more money.
Strategy number five is using affiliate promo bonuses, and then strategy six goes on to teach you how to use a thank you page promo, basically promoting products that you have to offer on another person’s thank you page. Similarly, strategy seven teaches you how you can contribute to a one time offer and strategy eight teaches important information on contributing to someone else’s product. Holiday promos are discussed in strategy nine, helping you to learn how to use major holidays and event giveaway promotions to build up your buyers list. Last of all, Get More Buyers teaches how to use cross promotion, asking other partners to promote your product while you promote their product.
There is a wealth of information in Get More Buyers that is essential for every internet marketing our there today. If you’ve been convinced that the money is in the list, this is a great product to check out that will change the way you think about this idea forever.
Click Here Now To Claim YOUR free “Get More Buyers” video
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8
Dec
2009
Making The Most Out Of Your Website For Sales.
When I first started with my domains, I thought I would make them attractive with pictures all over and all kinds of gadgets for all my visitors to look at and play with. But I was forgetting one extremely important thing.
What I was forgetting was my focus. What was I trying to accomplish with my website. Was I trying to entertain everybody or was I trying to sell products to make money. Well, of course, I wanted to sell what I was advertising, but I was getting side tracked and thought by making the website cute and fun, the sales would follow.
What happens when you do that is your prospective buyers get side tracked also. You are taking their focus away from the product to the cute and fun things. If you look at the websites of all the successful promoters and gurus, you will find a simple, straight forward sales page. And the better pages are relatively short. Short so that you do not have to scroll down to see the whole page including the opt-in box.
Normally when you first start out, you have one domain. You decide on a domain name, find a hosting service and presto, you’re on the web. Most of the advice I received when I first started was to post a blog every other day on my site to keep things interesting. So, I was putting a link to my opt-in page in that blog and hoped people would click on it and go there. That’s alright, but its not really optimizing your site for what you want to do with it.
If you are promoting as an affiliate, then you will have access to an assortment of sales pages that post on your site. If you have your own product or service to sell then you can have your sales pages made for you by one of the many services you can find by doing a Google search or you can make your own. There are a couple ways of doing this.
One way is to make the home page of your site a “static” page,opposed to a “dynamic” page. A static page remains the same while a dynamic page changes with every post. To make or understand how to make a static page with WordPress, I would recommend visiting Mark McLaren’s website mcbuzz.wordpress.com. On the static page you can create your sales page with images and opt-in box using the html option in your admin area. You can also have an opt-in box on your sidebar if you are indeed using wordpress and a widget ready theme. Just go to your admin>appearance>widgets and select a text box, drag it over to the sidebar insert area, open it up and insert your autoresponder code, save and close.
My preference, and I think the best way, is to make your own page with a html editor. I use NVU, its a free download, and after playing around with it a bit, you will be able to create your very own zinger sales and opt-in pages. If you do a Google search on NVU Tutorials you’ll find good instructions on how to use NVU plus the new Kompozer editor that is, basically, the replacement for NVU. With both of these you can create, design, and then publish your new pages to your site.
This way you can create tables, insert images along side your sales copy, have your choice of about a zillion different fonts, and pretty much do whatever you want. And, of course, be able to insert your autoresponder code on the source page. You can even modify that a little to place it where you want.
Now, if you want your sales page to be the page that comes up when someone types or pastes your domain name in their browser, you need to change a thing or two. If you don’t, you will have to have a link or people will have to type in something like http://yourdomainname.com/yoursalespage.html.
First of all, your home page will be listed as /index.php(I’m using WordPress as the example in this article). You will need to change this to something else. I just insert “old” in front of index so I can undo what I did in case the wagons start to circle. And I make this change in FileZilla just because its easier for me to identify the right page to change there.
Secondly, then, you will want to save your new page as index.html and after completing the previous step, publish it to your website using your html editor or save it to your desktop and use your FTP Client to upload it. I always check to make sure everything works before moving on.
You can also include a link in your sales page to other pages at your website – like to your blog, resource,about, or any other page. If you use Adwords you will be able to use your actual domain address instead of a long drawn out URL that you would use something like tinyurl to shorten.
Best of luck and I hope this is of some value.
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17
Nov
2009
How To Use Your Current Customers To Skyrocket Profits
Your current client base is a gold-mine. Statistics show that 28-42% of the people who have bought something from you will buy again if you have something similar to offer. Think of the potential here. This is where a lot of your income can come from.
Let’s say you have 500 customers who bought something from you for $50. You send all of them an email (costs you nothing) and sell 200 of them another $50 worth of your product (or a back-end/similar product). That’s $10,000 in sales that you would have never seen. Some people even lose money on their first product with the intent to sell them on a back-end (a back-end is a product that you intend to sell your customers after they have bought your first offering/product). Many marketers (including myself) believe this is where all the real big money is made.
For example. A marketing guru by the name of Jay Abraham (he charges a $3000 consultation fee PER HOUR!) instructed one of his clients to offer a rare coin collection to new customers for $19.00. He was actually losing a couple of dollars on every sale. Of the 50,000 people who bought the coin collection at $19, nearly 10,000 came back and bought a back-end coin collection for $1000 or more. That one back-end made $2 million.
And that was only the first step. Every three months he mails the 10,000 people who bought $1000 or more and gets almost 1500 of them to spend an average of $5000…. That’s another $1 million plus in sales!
Do you see how important back-ends are now? If you are selling a product, you MUST develop a backend if you don’t have one now. If you can’t come up with anything related to your original product to sell in the future, then split your current product up somehow. For example, if you were selling a book on finding your blood relatives through computer databases, you could offer a basic version for $9.95 and then 30 days later offer them an advanced version for $29.95.
Also, it is proven that you should keep in contact with your customers every 21 days for maximum sales. This has been proven time and time again by gurus such as Jay Abraham, Ted Nicholas, and Gary Halbert. These are the kind of marketing consultants who charge $15,000 up front just to write a sales letter for you, and then they get 5% of the gross sales from your product (this is usually hundreds of thousands of dollars!).
There are several other skills that will make you successful as an affiliate marketer. These are the skills of traffic generation and copywriting. Without traffic you will have no visitors and without excellent copywriting skills you won’t be able to convert visitors into buyers even if you have lots of traffic.
The basics of affiliate marketing seems pretty easy, doesn’t it? The fact is, you will probably need a product like Ewen Chia’s Autopilot Profits to lead you through and help you master the basics of affiliate marketing. This product is ideal as it is within your means and being a newbie, I am sure you do not want to spend a lot of money. Check out the product and it will get you on track. Above all, get started. You won’t earn until you learn. Good luck on your online journey!
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16
Nov
2009
Direct Marketing Strategies To Establish Trust With Your Prospective Clients
If you stand back and look at what really makes a consumer buy something it boils down to trust. Of course the benefits, the value proposition, the features, the packaging, the warranty and a lot of other things come into play when determining if a product will be accepted by the general public, but do they trust the product enough to solve their needs? Does your service convey enough trust to make the consumer take a chance and spend their budget with your internet marketing company? What about B2B Buyers?B2B Buyers are not simply risking their personal money but the company’s money, as well as their reputation in the corporation. Are you, the sales lead generation company, doing enough to establish trust with your prospects? In this article I will discuss some direct marketing strategies you can do to establish trust with your prospects.
Rome wasn’t built in a day and neither is trust. You, as an internet marketing company, are going to have to set up a trustworthy a work atmosphere. The best way to go about doing this is to build rapport with your prospects through ongoing direct marketing such as email or direct mail communications. Nobody likes to be bombarded with spam so give your prospects something they can use. Through direct marketing you can give them something that will pique their interest such as an article you would like to share, a podcast, a webinar invite or helpful tips that make their job easier. The longer you are in communication with your prospects, the shorter the time it will take your prospects to learn to trust you.
When it comes to establishing trust it is nice to have proof of your creditability from an unbiased 3rd party organization. We recommend joining various respected sales lead generation or direct marketing trade associations or groups. One of the best things any company can do is join the Better Business Bureau. Once you have joined these organizations feel free to use their logos on your website and on any direct marketing communications you use on a regular basis. Another good idea is to freely share testimonials of other clients as well as client case examples. Attach some figures as proof to show your prospects exactly how much your internet marketing company increased revenue or cut costs. Prospects will immediately feel more at ease with you as an internet marketing company, knowing others have been down the same path where they are about to go.
Another sales lead generation strategy you can use to immediately establish trust with your prospects is to create a guarantee program. If you are able, offer a no questions asked guarantee vs. a guarantee that has stipulations or hidden clauses. With a guarantee it is better to be completely open. The guarantee, especially important in sales lead generation, acts like a safety net against B2B buyer’s remorse. The guarantee will help put the prospect as ease and they will be more willing to buy from your company now instead of doing more research or going with a competitor.
One of the biggest mistakes we as sales lead generation professionals see every day with clients is that their content is focused on them instead of the prospect. When a prospect reaches out to you, the internet marketing company, they are looking to fulfill a certain need they have. It is your job as a direct marketing organization to uncover that need and solve their specific problem. If you spend your time bragging about how long you have been in business for or that you offer quality products and service you will be pretty much wasting the prospects time. All Business to Business Buyers have heard the same pitch over and over again. They are looking for tangible solutions to their unique problems from a fair and decent internet marketing company at an honest price. Spend the majority of your efforts focused on their needs not yours.
Patience, lastly, is something you just learn to master. The majority of B2B Buyers are not ready to buy today. It takes diligence and commitment to win the hearts and minds of your prospective clients. If you can stick it out for the long haul and really work on establishing relationships with your prospects; eventually those prospects will turn into life long clients.