Archive for the ‘PageRank’ Category
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29
Dec
2009
10 Ways That To Raise Your Website In Google: And In Different Search Engines, Too
Irrespective of how a lot of some individuals claim the SEO industry could be a den of snake-oil salesmen, there are still definite ways in which webmasters will improve their rankings, and thus their visibility in Google’s search results.
This is not a manipulation game—Google absolutely hates that game and can punish you for it—that is maybe what the darker part of the SEO world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won’t get you kicked out of baseball.
That being said, there are hundreds of things webmasters will do to assist their sites perform better in search, therefore this list is not by a protracted shot finished. It is, though, what we assume are the prime 10 ways for better search engine by “search engine” I mean “Google” – placement. Also don’t be messing up on you key word either adwords google keyword research
1. Title tags
Listed by others in concert of the Huge Three (tags, links, and text), we’re putting title tags at the top. The words in the title tag seem in the link that pops up within the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as doable what desires to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks every page individually, not the location in its entirety.
2. Content
The order of the Big Three is terribly debatable, but very they work as parts of the whole; not one amongst them will be unnoticed if the machine is to work properly. During this case, you probably perceive that content should be quality, but that’s defined, however it should also be wealthy in the keywords you’re targeting to drive search traffic. That doesn’t mean just throwing them in there like you are cooking up a pot of SEO gumbo, though. Keyword use and keyword variation should be natural and not overstuffed. For the visual text part of the page, focus on operating in the relevant words and phrases you want individuals to search out you for.
3. Quality Links
Or more specifically, back links, links to your web site from outside sources. Links are your letters of recommendation. If no one’s recommending you, or the recommendations appear phony, then it won’t work. Authority links are weighted most heavily, in fact, therefore try to induce industry-related authority sites to link to your site.
4. Amount Links
Authority (top quality) links are by nature additional tough to induce, so you’ll have to start out elsewhere unless you already have the complete recognition you need from square one. Many SEOers propose “link-swaps” to each different and it used to be common trade to buy and sell links. However as Google demonstrated last Fall, you cannot obtain Google’s love that way. In fact, you’ll get the alternative of love. Thus, attempt to urge as many links as you can from trade peers the good old-fashioned approach – by promoting. Submit links to revered directories like DMOZ and Yahoo, as well. A massive burst of low-quality, non-authoritative, or dangerous-neighborhood links, though, can do a heap additional hurt than sensible; thus keep things natural.
5. URL
The importance of the URL is often debated, however one argument seems to form a lot of sense than the others. Search engines do not like too several parameters in the URL (straightforward to confuse the spiders with & and ?) and individuals cannot browse those long URLs and tell what they mean at a look either. The folks side here is very vital, because they’re those clicking and they need to perceive where a link leads them at a millisecond glance. Lesson: keywords in the URL are a sensible idea.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Build the spiders proud of HTML and tons of text to eat.
7. Site Architecture
There’s a lot to think about here, but the goal is making a site spiders can easily access, a web site that tells them where to travel and what to index. Sitemaps are very important for this purpose, as is proper use of Robots.txt.
8. Frequently Updated Content
You could start a website, slap some content on it, and let it sit there in cyber space. It will be indexed, most likely. But you really expand your credibility as a faithful, relevant source if you update regularly. Additionally to spiders, it provides individuals a reason to return back, too.
9. Start a Blog
A nice manner to ascertain yourself as an authority voice on the Web is to start a blog concerning the industry you are in. Maintaining a blog means another entry purpose with frequently updated content that eventually with some authority helps pull up the most website via targeted links to the location, or specific pages at intervals the site. It’s not a spam blog, which can be zapped eventually, if there’s useful content on it and bonafide linking.
10. Don’t Forget Humans
This is often so vital, it probably should be higher up on the list. There’s an art to coming up with a site that’s friendly to both Google crawlers and also the people you ultimately want to convert. Without folks, what’s the purpose? Therefore 1st design for them, and then tweak to please the spiders, not the opposite method around. Jakob Nielsen may be a usability guru you may need to check out. He is been telling individuals how create user-centric websites since net directories were still phonebooks—you know, on paper.
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5
Nov
2009
Advantages Of Rank Reporting Software
Search engine optimization is the basic groundwork for a website that has been newly launched. Just like any other business man, you would want your online leap to bring progress and success for you. Keeping track of the search engine optimization that has been done for your site is indeed an inevitable task. But imagine if every month this was done automatically without you having to check your page rank manually.
Enterprising software that could help business men with doing this routine check of reporting your page rank every month is indeed a dream come true for many online businesses. This is indeed a more effective, efficient and reliable way of doing it because doing it manually could always falter.
To overcome such issues, web ranking reporting software has been invented to not only cut down your costs but also give you the convenience of everything being managed and submitted automatically. This software which has been designed by the expert webmasters is a very fast way of arriving exactly where your online business wants to be. Depending on the results of each check a site owner could decide if he has to further improve the SEO strategies for his site by incorporating more relevant keywords.
Choosing the right software is imperative. You wouldn’t want to buy cheap software that isn’t all that efficient and then get nowhere with your search engine optimization. So although the initial investment for decent software may seem fairly expensive, the perfect results that good software can return will be invaluable to your online presence in the long run.
Something that more or less every retail based business in existence needs to understand is that nowadays people are hard pressed for time and money, and so if they can pick up what they need from an online store rather than have to go out to the shop and physically buy it, then they will usually choose the online option, and so having a presence on the web for your business has never been more important.
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15
Oct
2009
How to Improve Alexa Rank
Anyone who is involved in the world of online marketing must be aware of the existence of Alexa, the company, owned by giant Amazon.com, known for providing a range of statistics about website traffic. Some experts advocate the importance of this company, while others have a question, yet most seem to want to improve Alexa ranking where at all possible, even though it is accepted that Google Page rank is of more importance to a site owner.
Any system that provides an accurate indication of how many people actually visit a webpage or a website has much value in the online world. Thus if you really want to improve Alexa rank, you must understand how this company goes about gathering information. Fundamentally, you need to have an Alexa toolbar installed on your computer before information can be obtained. While the output represents a valuable picture, it is only representative of a relatively small portion of the Internet world in general.
For many, it can be a goal to be seen as within the top 100,000 websites. Alexa provides quite a lot of information on their website about such sites, including graphs depicting visitor levels and so on. While many dispute the authenticity of the program, it is still true to say that a low ranking is seen by some as a measure of prestige, prompting webmasters to improve Alex a ranking as much as they can.
If you are a webmaster, you must focus your attention on ways to increase traffic naturally to your site and not worry too much about Alexa. There are ways to improve Alexa ranking, but the acid test will be your traffic. Those who are critical of this system say that it is skewed towards the world of search engine optimization, as a large number of people who possess the relevant tool bar are aware of its existence through their SEO activities.
One of the first things you should do to improve Alexa ranking is to download their toolbar or browser extension. These are available within Internet Explorer or Firefox, the preferred way. Once you have downloaded and installed the add-on, you should set your target site as your home page. Get one of the Alexa rank widgets and insert it on your website. Plug-ins are available to help you do this on your WordPress or other blog as well.
By interacting with people who are in the same line of business as you, especially if this is Internet marketing or search engine optimization, then you will automatically start to build your site’s position and improve Alexa rank. You should try and get everyone who visits your website to download the toolbar or extension and make sure that you sign up and display your URL as often as possible on web master or Internet marketing forums.
Go out of your way to provide great informative information on your website and you will find that your traffic will naturally increase. If you’re in the field of Internet marketing, a large part of this traffic will be Alexa enabled and you will have made considerable improvements in your ranking automatically.
There are a number of black hat and questionable techniques that you can use, including redirects and auto surfs, but these are not recommended. As some advertising networks put great emphasis on your results here when it comes to ad spend, you may be particularly motivated to improve Alexa positions, but do not do so at all costs. There are many other ways to improve your website’s visibility and position and they should all be viewed carefully. Consult experts who are in a position to tell you your best course of action. Look for dedicated forums, many of which are located within Internet marketing membership sites for access to this expert information.
About the Author:
Expert Nigel Evans has more than 25 years of marketing experience and is a successful Internet marketer, affiliate marketer and content creator. He has compiled a valuable resource at www.reviewability.com, where you can learn a lot more about how to improve Alexa and all the options available to you.
15
Oct
2009
Google Pagerank Update – First In 2006
With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.
Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as I do: after a period of working hard into acquiring new valuable links, the inevitable question is “Will I be rewarded? And if so, just how much?”
Let’s take a glimpse into what the new PageRank update is bringing:
First, let’s see what will your page’s new PageRank be?
If you haven’t done this yet, check the page(s) that interest you using a Future PageRank tool.
This simple tool sends queries to known Google data centers in order to retrieve the PageRank of the given URL. It should normally show the same PageRank for all centers, however, if you run the tool during an actual PageRank update, you can see variations from one data center to another thus previewing what your page’s future PageRank will be.
Caught any changes?
Whatever the answer, there are some logical explanations for it.
After studying the performance of several web sites, these are the conclusions I have come upon:
1. The trend to reward links from content-related web sites continues.
Web sites that have focused on gathering quality links, both reciprocal and non-reciprocal, from web sites with related content, shall expect to see their efforts to be successful: a relatively small amount of related links, even if reciprocal, proves to be much more beneficial than thousands of totally unrelated links.
However, one must not forget that climbing on the PageRank ladder becomes increasingly difficult as you ascend. If your web site already had a good PageRank before this update (i.e. 4 and above) it is possible not to see an improvement on the 0 to 10 scale. The true PageRank scale is exponential: the distance from 3 to 4 is much smaller than the distance from 4 to 5, and the distance from 4 to 5 is tiny compared to the distance from 5 to 6!
If you know you have planned and executed your SEO plan correctly in terms of building link popularity (and that means focusing on gathering links from related sites, work towards getting non-reciprocal links, and paid attention to various way PageRank can leak out of your pages), keep on the good works and if possible intensify them: you’ll be rewarded by the next update, depending on how high is your current PageRank.
2. Newly created web sites are able to achieve a nice PageRank from their first PageRank update, providing they played fair in the link building game: little but quality links, and care for not leaking PageRank when not necessary can easily get a PR of 3 to a new site!
The issue of PageRank leaking has been probably overly-discussed within the SEO media, yet it might still be useful to mention that there is “good” leaking and “bad” leaking and it’s only up to the site’s publisher to make a choice:
- “good leaking” is when a site links to external resources that are of benefit for its readers, thus giving a vote of trust and approval to the linked site;
- similarly, “bad leaking” is when a site associates itself with a resource search engines (Google, in this case) dislike, such as link farms, sites employing gray or black SEO techniques, or sites with totally unrelated content (this usually happens when, in an attempt to monetize a site, ads and links to unrelated resources are published).
3. Sites that acquired no new linkbacks since the previous update seem not to be penalized (unlike a while ago!), and stay constant with their older PageRank.
The current PageRank scale seems to be stabile and it might take a while until it is brought down a level, in order to keep some proportions to it.
If this is the case for your sites, it might be a good idea that you start a link building campaign in order to make sure your site is not in danger of being brought down at a further update. Depending on the intensity and quality of your campaign, you can even go up the ladder – with all the benefits this can bring.
To sum up, Google’s new PageRank update shows clear signs of continuing the existing trend of rewarding those who employ clean, honest techniques against the less innocent ones. This is nothing but good news for the SEO community and serious publishers, however, there’s no guarantee we will live to see the end of the war between the “good” guys and the “bad” guys of the SEO world.
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15
Oct
2009
Google Page Rank Update
Many people are suggesting that google is currently updating the page rank of each site, this is what can be seen on the google toolbar and is basically a rating out of ten for each website. From reading some of the messages on the search engine forums, different people are reporting changes where as other people as of yet have seen no changes. It is reported that by the middle of July in 2006 this update should be visible on all data-centers, however with google you never can tell as they seem to like to keep people guessing.
In reality many people think that this will have little effect on the over all search engine ranking position of each site as they believe that google has already factored these changes on a daily or weekly basis in its search results, but that it only shows the new page rank of each site on its toolbar around every three months.
So what is all of the fuss about you may be thinking. Why are so many people always so eager for the next google page rank update to take place? In my opinion it could be for two reasons:
Fear of seeing a lower overall page rank
Not all webmasters are able to spend as much time as they would like to, in promoting their own website. Having a good page rank is like having their site recognised as a good and worthy site and they fear that if they were to be lowered that this could have a negative affect on their sales etc. They may think that people may be tempted to buy their products if their site is classed as a page rank six, however that they may think twice if it was only a page rank four.
Expectation of a higher page rank
Other webmasters who put in a lot of work promoting their site are hoping and even expecting to see an increase in page rank for their site. If they achieve this, all of their hard work will have been worthwhile and it will act as an inspiration for them to continue promoting their sites in the same way. If they see no changes or even worse a lowering of page rank, it will show them that they may need to change the way that they are promoting their site.
Is page rank important?
I have read many articles and read many messages on different search engine forums which suggest that their is too much emphasis placed on the importance of page rank. In a way I agree but I do however think that having a high page rank is of benefit. Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project. If you stick by the rules, there is no reason why within a few years your site should not be rewarded with a respectable page rank value. I think that too many people who bring out new sites are trying to get rich quick, obtain far too many backward links too quickly and see the whole thing as a sprint rather than a marathon.
Like most people, I am hoping to see some positive results from this page rank update, however I aim to stick around to see another one hundred updates, therefore I will not be shedding any tears if a couple of my sites go down a grade or two.
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12
Oct
2009
Top 10 SEO Tips And Tricks That Will Get Your Site Ranked Higher In Google
There are literally hundreds of SEO Tips and Tricks from various sources all across the internet. Many internet marketers will claim that their internet tips will guarantee you the “holy grail” of internet marketing which is the top spot on Google. Realistically, no one knows Google’s secret algorithm and the people who “guarantee” a top spot on Google are selling you a scam. The secret to SEO is simply beating the other guys. Like the old saying goes… “You don’t have to run faster than the bear, you just have to run faster than the guy next to you”. This is the secret to that top spot ranking. You must simply have a better SEO optimized site than your competitors.
With that in mind, we have put together a “Top 10″ list of SEO tips that we KNOW work. We know they work because we have tried them our self, and we have seen them work for our customers who have tried them. Do these, and we guarantee your site will move up the rankings.
1. Content is King. Or in the words of John Reese, “Content is better than King, Content is Kong!” Think of your website like internet real estate. The more internet real estate you own, the more important you are to the search engines. If you notice how many pages, and how much content “The Biggies” (i.e. Amazon, eBay, Microsoft, Wikipedia, etc.) have it’s incredible. They have hundreds of thousands (and possibly even millions) of pages on their sites. So you need to generate fresh new content regularly. This is the MOST IMPORTANT factor of SEO.
2. Bold Your Keywords. Make a few of your keywords Bold on your pages. You can do this by using the
tags around your keywords. Now this can be easily over done, but pick a couple keywords that you are trying to optimize and make them Bold. This will notify the search engines that these words are important on your page and give you a couple extra points for those keywords. Just be careful not to overdo it.
3. Articles. Articles are an excellent way to build content on your site. What makes articles even more valuable is the fact that you can not only publish them on your site, you can submit them to article directories who will publish them on their sites with a link back to your site. This will provide you with quality backlinks that will last for years! We are happy to help you with this if you don’t want to do this yourself, just visit our website.
4. Deep Links. Google is getting much smarter about links. Sheer quantity will not help you any longer. Even link exchanges are starting to get discounted. However, quality links are still counted heavily. You need to have links coming into as many pages within your site as possible. This tells the search engines that you have relevant content all over your site, and that you are not using an automated link exchange. If all of your inbound links are to the same page, the search engines think you have a shallow site that has only one page relevant to the topic or keyword.
5. Image Links are a Problem. If you feel you must use image links, make sure you have text links that appear first in your coding. The search spiders will follow the first link they come across, and all signs show they will not follow an image link. Now, we must inform you that no one knows the behaviors of search spiders exactly, and the behaviors of search spiders are always changing. But, our research has proved that search spiders will not follow additional links to the same page.
6. Have Multiple Domains. If you can, have a separate domain name for each topic/keyword. Search engines take into consideration the URL of a website when they are ranking for keywords. For example, if you create two identical sites about golf equipment, and you are trying to optimize for the keyword phrase: Nike Golf Balls. Which URL do you think Google will rank higher: GolfStuff.com/products/nikegolfballs.html, or NikeGolfBalls.com? In this case NikeGolfBalls.com would get priority.
7. Participate in Article Exchanges. Article exchanges are like link exchanges on steroids! Article exchanges are a great way to build quality content on your site as well as get your content out on other sites. An example of an article exchange would be if you published someone else’s article on your site with a link back to their site; in turn, they will publish one of your articles with a link back to your site. This is especially effective if you have a specialized product. Let’s use our Nike golf ball example. You publish an article from a site that gives tips and tricks on improving your golf game and provide a link to their site. In turn, they publish your article on Nike golf balls with a link back to your site. If done right, this is a win win situation. The other site gets some of your traffic from people who are interested in tips and tricks, and you get some of their traffic from people who are interested in Nike golf balls.
8. Mix Up Your Inbound Links. You do not want all of your inbound links looking exactly the same. If all your links look the same they will be discounted by the search engines because it looks like automation. It is best to mix it up, especially utilizing keywords. Typically webmasters will use their page’s title as the link text, and this is OK, but not all the time. Use the name of the company or keywords. If you use the keywords this will give you extra points with the search engines when it comes to your page’s relevancy for that keyword.
9. Linkbait. By far the best way to get incoming links is through Linkbait. Linkbait is having content that others find valuable and link to it. This relates back to content and is by far the best way to get quality natural links. If you write a killer article or blog post, people will link to it without any additional effort from you, and the search engines will pick up on this.
10. Include a Sitemap. This is one of the simplest tips that many webmasters ignore. Keeping an up-to-date sitemap makes your site much easier for the search engines to index. Many SEO experts claim that simply having a sitemap yields a few extra points from the search engines. Whether that is true or not, making your site more pleasing to the search robots and spiders is always a good thing. If you do not know how to make a sitemap, you can perform a Google search for XML-Sitemaps and find one that will generate one for you for free!
If you utilize these tips, you will be ahead of 95% of internet marketers on the internet. As I mentioned before the key to SEO is simply beating your competitors. For some niches this can be quite easy. For others this can be very difficult. If you feel like you need help beating your competition, we can generate a detailed report for you that explains exactly what your site needs in order to be on top. This report is absolutely FREE with our service. Our goal is to make our clients’ sites the top sites on the internet. Sign up for our service and start beating the competition today! Or if you would just like more information on how to increase website traffic, visit our website.
by: Ryan Wilson, Founder and CEO of Wilson Website Consultants
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10
Oct
2009
The Duplicated Content Debate – Will Google Cripple Your Website Ranking?
How do you create a website that the search engines love? It’s simple really – have lots of targeted content that closely relates to your site theme.
Recently though, we have heard a lot about “duplicated content” and how that can damage your site rankings in Google. You’ll see a frenzy of people saying things such as:
“Oh I mustn’t publish this article, I’ll get done for duped content”.
“I shouldn’t use private label rights content because others will be using the same content and that will hurt my chances of getting free search engine traffic.”
But do you know what? Before jumping on the “duped content is evil” bandwagon, consider these facts:
(a) There are a LOT of high ranking websites that are just plastered with nothing BUT duplicate content. If duplicated content really does matter, why aren’t these sites being banned from the engines?
(b) Google itself has not said that duplicated content is a no-no. Sure, it doesn’t exactly wear its heart on its sleeve when it comes to disclosing the factors it uses to rank sites but even so there has been little indication from Google that duplicated content will hurt your website.
(c) There are those to whom this “duplicated content” hysteria is very convenient and profitable. For example it gives people the opportunity to create products, books and software that deals with the dreadful issue of duplicated content. Article content changer software is a prime example of this – this niche market is worth a small fortune as content publishers who buy private label rights are forced to fork out a hundred or so bucks to allow them to make their purchased content unique in the eyes of search engines. It’s in the software developers interests to cause a stir about duped content because the moment it’s revealed that duplicate content isn’t really an issue they’ll lose a lot of sales overnight.
So how do you move forward with any level of certainty? You know search engines do like fresh content but what if you just don’t have the time to plug in content that’s 100% unique? The best way is to use a model that adds both unique content as well as purchased content (or free content from article directories) and optimise the page accordingly (remember – your page titles should all be individually optimised to the content).
Ultimately, unless you are employing blatantly unethical tactics to trick the search engines, the issue of duplicated content will not be a particularly tricky one for your websites. What does matter is that your site is well optimised and has plenty of back links from high ranking sites coming in. That’s the sort of thing that gets you rated high – even if your site has some content that’s commonly plastered over the internet.
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9
Oct
2009
Using Nofollow Correctly
This article brought to you by the webmaster of make money online and internet marketing.
As I browse through the webmaster forums I notice a common confusion among the webmasters and bloggers and that is the use of the no follow tag. Several questions arise surrounding the myths of this tag and the misconceptions that many have. I have read that people absolutely refuse to place a link on a no follow website or blog and I have heard that others think that it helps their search engine results. First let’s discuss what the no follow actually does and where it derives from. The alt=”nofollow” tag is a way which a website can link to another website without actually helping that website increase in page rank or search engine position. That is what people mean when they say a no follow blog (default) or when the no follow is removed that is what people call a do follow website or blog. Why would the major search engines use such a tag? I mean if a website does not want to give a vote then they would just not link to the website. Well a few years back blogging really took off and led to some serious spam. Since a blogger really doesn’t have the same control as a webmaster or perhaps not the same understanding of linking structure Google (the creator of blogger.com) and wordpress decided to combat this spam by making all comments on blogs no follow meaning when someone commented on a blog and left their link it would not count.
The main reason Google and other search engines use the no follow is your in links are NOT the only thing that matter. You can build or receive hundreds of thousands of in links which are high quality, but you can still not see first page results. The reason for this is Google will look at your outgoing links and judge the quality of your website on that rather than the link coming in. The reason they stopped placing the majority of importance of where links are coming from is webmasters who reached the top by placing their competitor’s websites on crappy areas of the web. So Google and other major search engines decided to start placing more and more importance on where outgoing links were pointed. Now if you are sending links/votes towards crappy spammy places on the web then you should expect to see a severe drop within the SERPs. If you for some reason would like to talk about or link to without giving a vote then placing the alt=”nofollow” would be the way to go. If you want to show your traffic who your competitors are without giving them a boost in the SERPs then placing the nofollow in the hyper link would be a good way to go. Remember that if you have a ton of outgoing links you should expect to do poorly if they are not no follow. Also it is good to send out good links to authoritative places on the web give your votes to the websites which deserve them and you would like Google to associate you with.
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