Archive for the ‘Press Release’ Category
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22
Jul
2011
Better Ways To Write High Quality Press Releases That Get Traffic Fast
A well-optimized press release is exactly what you may need to send qualified traffic to your sites that will not break your bank, either. Your site will be able to satisfy the needs of a good portion of your market, and they will discover your release very soon after you publish it online. So due to those facts, we have assembled this press release guideline exclusively for your benefit and study. Just use a tool to check backlinks, so you know if your press release efforts are working.
The primary intent is to always convey information that is meant to tell the readers something newsworthy. Actually, in some ways it is easier to write a press release because you are not trying to persuade anyone to do anything. What you want to do write a very short summary, no more than roughly one hundred words, in the first paragraph. A press release means it is news about your business, and in the spirit of news it must not deviate. Focus on the who, what, where, when, why and how of the story, since this will cover most of the important segments of the story right in the first paragraph. All writing really should be proof-read and any necessary revisions made so it will be the best possible. You will find that it is always possible to improve a written piece after it sets a little bit and then is re-read and edited. There is nothing wrong with using software to check other things like grammar and spelling. You need to make a great impression on people, so obviously it is a great idea to revise and proof your release.
A properly structured and formatted press release is something else you need to learn, but that is very simple to find online. You will also need to have your basic business information such as the location. Should anyone want to contact you directly, then they will need to have a way to do that. When you research press release format, you will see all that is needed by you.
In conclusion, if you want your press release to succeed in getting you the kind of targeted exposure you want, make sure you’re taking care of the smallest factors before it actually goes live.
Bloggers who are searching through the web for info about the topic of free traffic, then please make sure to visit the URL that was quoted in this passage.
12
Apr
2011
Title – Establishing A Press Release Program To Grow Your Business
With so many different websites telling you to try new ways to market your site it is hard to know which one to believe. There are millions of web sites getting established online everyday. There are actually more web sites created each day than there are babies. That is a scary fact when you are trying to compete with the online world. Don’t let this stop you though, about 98% of web site owners do not know the true methods of building targeted web site traffic for a successful online business.
With research and knowledge it is obvious real marketing results are only achived by actually contacting people and media outlets and letting them know that your offered products and services are the best online. The only way to do this is by releasing a press release onto the world wide web and the major newswires. Journalists and Publishers find content and when they choose to publish your content, you have the potential to be seen by news centres and media outlets including including CNN, PR Newswire, Trade Magazines, High Traffic Blogs and thousands of more places to receive unique targeted visitors that are actually interested in your products and services!
When a press release is distributed around the web, and sent to media and publishers your product or service will receive top exposure from major online news sites that will present your company as an authoritive leader in your niche.This will force high amounts of visitors into your site while building quality links that will increase your search engine ranking and boost your online authority. Sending a Press Release online will get your business organic exposure that cant be achieved with any other service.
Anyone with a business, website, product, service, book, event, or anything needed seen by a specific target audience will eventually need to submit a press release online. The sooner you launch a press release the faster you will see results. A professional Press Release Service has the unique potential to put your business in the forfront of your target audience while showcasing your business as an authoritive leader on your niche topic.
Getting more and more traffic to your site is what makes a online business succeed Search engines will credit sites with constantly updated unique content. Sites that fail to keep up the content will be marked as inactive by search engines. The solution is simple, keep your site relevent and you can take over your niche with press release distribution service.
Leading services such as Website press release.net Press Release Marketing Company have a host of highly effective and affordable packages for small companies and businesses all over the globe. SEO distribution pack is an affordable way to improve online visibility while the Media Exposure package is highly effective for search engine optimization, increasing relevant traffic to your website, and getting better media exposure for your business. The Mass Distribution pack is for businesses looking for a global exposure for their products, services, and website.
People who are searching the Internet for info about the topic of internet marketing, visit the site that is mentioned right in this passage.
19
Feb
2011
Top SEO Company In Cape Town – Royal Web Marketing
Are you looking for a Cape Town Internet Marketing company? Many SEO companies exist in Cape Town, but there is one SEO Cape Town company to really get a hold of if you need to get your website into Google’s top search results without fears of extravagant service rates.
Royal Web Marketing is a leading Search Engine Marketing company specializing in Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising in Cape Town, South Africa. They offer the lowest SEO rates within the Cape Town SEO industry, yet they achieve top results within Google and other major search engines like Yahoo and Bing.
Royal Web Marketing was founded by Gerard Willemse who runs the day to day activities of the company managing SEO strategies and PPC campaigns himself. RWM is basically a one man operation with Gerard Willemse even finding and meeting new potential clients himself. He believes that getting to know his clients personally is much better than having a sales rep as a middle man between his business and the client.
Common SEO rates in Cape Town and throughout South Africa range between R2500 – R5000 per month and in some cases even beyond that. This can sometimes be a huge price to pay especially for those small and medium sized business who also desire to benefit from SEO services but cannot afford such high prices. This almost turns out to be a classic example of the rich getting richer while the poor miss out on opportunities.
So Royal Web Marketing can be seen as an SEO company with a mission to help the smaller businesses in Cape Town and South Africa become equally competitive in search engine marketing. RWM’s SEO rates are below the R2000 per month mark, which makes it very easy for smaller business to enjoy the benefits of search engine optimisation.
Royal Web Marketing is making big waves in the Cape Town Internet Marketing industry with their low rates because those SEO companies who charge higher rates are now finding their clients and others asking why they are being charged so much for the exact same service being offered by RWM. On the other hand there are still those who believe that higher rates mean better quality services, so they would rather pay huge sums of money believing they have a better guarantee.
Though it may be true that better quality products sometimes cost more, it does not necessarily have to be the same when it comes to SEO and Online Marketing services. In many cases those offering SEO services are looking for an easy monthly income whilst at the same time indulging in black-hat SEO practices. That can certainly not be good for party involved.
People who are searching through the web for info about the topic of website traffic, make sure to check out the site which was quoted in this passage.
6
Nov
2010
6 Incredible Ways To Advance With Press Release Marketing
Writing and distributing your press releases online can tremendously help you augment your sales and revenue, expose your company to your target market, and dramatically enhance the image of your products and business.
Here’s how you can advance with press release marketing and provide small business information about your business:
1. Deliver newsworthy information. The main purpose of a press release is to let your target market know about your news item.
It is never intended to make a sale so it must not sound like an advertisement. A good press release addresses all the who, when, why, where, and what questions of the readers and provide useful information about your company, service, event, or new products.
2. Use the inverted pyramid technique. You must have a punchy headline and introduction that can tell your readers the gist of your content right away.
Your first paragraph must tell the whole story and the rest of your content should provide supporting details. Remember, you only have a matter of seconds to capture the interest of your readers. You cannot blow it away by using weak opening.
3. Stress out the benefits that your readers can get from your content. If your company was able to solve a problem, make sure that you’ll be clear about it.
Provide concrete example on how the people in your company addressed the problem and how it was resolved. This is one way of telling your potential clients that you can help improve the quality of their lives should they experience the same problem.
4. Stick with facts. By this, I simply mean tell the truth. Steer clear from using embellishments, exaggerations, and fluffs.
Remember, your press release must sound like straight, hard news and not a sales pitch. If your story sounds too good to be true, you may be risking of putting your credibility at stake.
5. Keep your content concise. Limit the number of your words when sharing your story. Avoid using too much adjectives, redundant expressions, or flowery language like free gift, first time ever, added bonus, etc.
Ensure that each word counts as wordiness can distract your readers and can make your content sound like an ad.
6. Avoid the hype. Keep in mind that too much exclamation points is not good for your press release and that too much hype will damage your credibility. If you really need to use an exclamation point, make sure that you only use it once.
These are 6 things you can do to write better press releases. A well written press release can do your business alot of good, but only if you do not write for that purpose.
Jeff Schuman uses article marketing to make money online. His small business information website provides useful information to Internet businesses of all kinds.
13
Jul
2010
Use Press Releases To Give You Visibility In Your Local Business News
To become more visible in your local business news, you must become consistent in releasing timely press releases. A press release is basically a news story striving to get media attention for a company. It focuses on such things as a specific event, product launch, or company update.
Your first press release (also known as a news release) should introduce your business locally (or to the world, depending on your product or service). Write a release as if you’re a reporter who’s doing an interview with a business owner.
A press release should not come off sounding like an advertisement. It should be more of a news-style story. This is what will make it appealing to the media.
If you’re not confident in your abilities to write a release there are services available that can do a professional job for you. They can also submit it for you.
Another challenge for some is trying to come up with ideas for continuing press releases. Here are a few tips that may help you with this thought process:
-It can be used to educate readers about something unusual or new about a product, service or technique in your local market. The more unique, the better your chances are of gaining wide distribution in your local business news.
-Relate your product or service to a time of celebration such as a holiday or famous birthday, etc. Local events taking place in your area are something you can become involved with.
-You can write it as a form of entertainment. If something humorous happens at your company, or a customer has a funny story to share, this can make for interesting reading. You can even offer discounts or gift certificates to people who participate in your “fun” contests.
-Similar to educating is “informing”. A release, for example, can be used to provide readers with news updates about technology or new procedures within your industry. Readers are always interested in electronics, software, or items of self improvement.
-Tie it into volunteerism. You can get involved with business volunteering in many ways. Once you gain insight, experience and information about whatever charity you assist, you can write about it in an informing way.
Write about what you’ve learned concerning the disease or cause. Use the voices of others for more perspective.
-Give away stuff! Draw people to either your place of business or your website by giving away promotional items (shirts, hats, knick-knacks), e-books with great information, or actual products. Denny’s annual super bowl promotion gives away a free breakfast each year which draws huge media coverage.
You can build a deep customer list this way by asking for email addresses in return for the free stuff. This allows you to now follow up with email advertising and information campaigns, giving you additional exposure to your customers.
Using press releases to become more visible in your local business news serves at least two great purposes. You not only take advantage of free advertising, but you are communicating valuable information to your customers.
If you enjoyed this article by Jeff Schuman about press releases for local business news please visit our Links local business website:
today. We help small business owners use the internet to grow their business in their local market. http://www.LocalBusinessGroup.com
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20
Jun
2010
Drive Traffic To Your Site: 9 Reasons Why You Should Use A Press Release Service
Here are 9 reasons why using a press release service will help drive targeted traffic to your site. Doing so can be very beneficial for your company’s website.
1) Not only will they identify who the targeted audience is, but they also understand what the goals of the PR should be. That enables them to be able to write a focused release and include the correct keywords.
2) The purpose of many search engine queries is done by people trying to solve a problem. A well-written PR will show an understanding of the issues of consumers and a clearly stated solution. This will increase the chances of the release to be found during searches.
3) They will consult the business for the best one or two keywords and phrases. Google AdWords Keyword Tool also assists in finding less competitive keywords that will still have a high search volume.
4) An effective press release service will understand where to strategically place the keywords. Not only in the heading, but also in the summary and the body. They will also place link text to maximize optimization. Using keywords in a quote by a company president or employee is also effective.
5) One common problem of many PR’s is to include the keywords too often. A PR service understands this and will work them into the release naturally without overdoing it. This will keep the release from being penalized by search engines.
6) Anchor text links, of various keywords, will be hyper-linked to other website pages. It’s not enough to just link back to the main page of the website.
By adding three to five anchor text links to other pages, you increase the important links for search engine ranking. These can be linked to pages that describe the company’s service, products, features, and promotions, etc.
7) A press release written and distributed professionally can also include a video and related images. Research shows that these can increase the click-through rate by up to 25 percent on standard and news services.
By adding a video you can also increase the time a viewer spends on the site. A press release service will make sure they have the targeted keyword phrase in the image’s file name when adding an image to the release.
It’s very common for press releases today being shared with social media through social bookmarking. A PR service will make it easy for readers to share the release in the many sites such as Digg, Twitter and Facebook. These are beginning to have a huge effect on traffic driven to company’s websites.
9) Finally, a press release service knows how to write a release that engages readers without obviously promoting a company. They will keep the release relatively short (400 to 800 words maximum) which encourages the reader to finish the story.
Answering questions and solving problems of the consumer is the key. In the process, the release can subtly promote a product or service while providing valuable information.
If a company is unsure of the whole press release process, they would be wise to enlist a professional press release service. They will take all the necessary steps to ensure that targeted traffic is driven to the company’s website.
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If you enjoyed this article by Terry Schuman about press releases, please visit our website today. We provide SEO press release services to small local businesses in addition to offering many other local business marketing services. We help local businesses increase their online presence. http://www.localbusinessgroup.com
16
Jun
2010
Adhere To These Press Release Tips For Local Business Promotion
A well-written professional press release should be designed to gain excellent exposure for local businesses. A press release will announce a business, their products, and news-related information of interest to the media and consumers.
It must be written in a journalistic style rather than a marketing style, so as not to come across as an advertisement.
There are specific guidelines to follow when writing and placing press releases. By adhering to these press release tips, you increase your chances of being seen and picked up by more outlets. It can also improve search engine optimization.
The headline for a press release is very important. To encourage the readers, it must grab their attention quickly.
It needs to be short, but descriptive. It should be limited to 12 words or under. Send yourself an email with the headline as the subject. If you can’t read the entire headline in your in box without having to open it, it’s probably too long.
The headline should only summarize the main part of the story, so it doesn’t need lots of detail. Your main goal is to get the readers to open and read the rest of the press release.
It also needs to be accurate and relevant to what the article is about. Stay away from writing clever-type headlines. Those should be mainly used by newspapers; press releases should steer clear of them.
Finally, keep the font the same style as your text (Times New Roman is the most accepted and professional) but use a bigger font size. Your press release text should be a size 12 with the headline either a 14 or 16.
Your hook needs to be in the first paragraph. Summarizing the five W’s is a good guideline to follow. Who and What is it about? Why would the reader find this important? Where and When does it happen?
By answering these you will be able to hook the reader easier. Many readers will not proceed through the rest of the story if the hook isn’t sufficiently planted.
By placing the most important information at the top of the article, you take advantage of a journalistic tip and “trick”. This is a rule of journalism that is tried and true.
The reason? If the readers don’t take the time to read the entire press release, you want to make sure they at least read the necessary information. The most prominent or consequential material should not be held until the end of the article.
Readers like to see stories of local business promotion. It gives them a sense of pride. Local businesses need to be aware of that and should strive to distribute press releases often and whenever they have information that will appeal to local consumers. Hopefully these press release tips will encourage them to do so.
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If you enjoyed this article by Terry Schuman about press releases, please visit our website today. We help local businesses increase their online presence and provide press release writer services to small local businesses in addition to many other local business marketing services. http://www.localbusinessgroup.com
9
Jun
2010
A Press Release Service Can Connect Your Business To A HUGE Audience!
With such a big and varied audience out there, companies should be taking advantage of press releases. A press release service can direct the story writing to any number of potential types of readers.
- Press releases written mainly for search engines have become very prevalent, and even common-place. Many companies have realized that distributing press releases strictly for search engine optimization can have a positive effect on search page rankings.
A good press release service can write a professional release, with timely and interesting information, and then see that it gets proper distribution to the necessary search engines.
Back-links can be easily created by using several anchor text links, images, and videos in the release. This is a key to boosting a company’s presence with the leading search engines.
A word of caution: some press release writers are basically producing articles rather than a release. They are then distributed via free press release services. Although some of these services are better than others, a press release may have very little SEO effect going this route.
- Affiliates can be a great target to write a press release for. Who better to keep informed about product changes or releases than those who benefit greatly from them. Businesses who keep affiliates up-dated increase their chances of greater promotion of their products.
- Consumers should always be kept clearly in mind when planning and writing a press release. Loyal customers definitely like to be kept in the loop. Companies need to be fully aware of how consumers are searching for the products online (keywords searched) and work those into the release.
When stories are written that address customer’s issues, even more interest is raised. A press release can be effective by being informational and newsworthy, and should not become a blatant advertisement.
- Targeting online influencers such as bloggers, podcasters, and social networking gurus can also be a great way to spread a message and garner additional customers. This is known as capitalizing on the new media.
Once it’s determined which of these is interested in a particular company’s niche, and a relationship has been established, the domino effect of this utilization can be huge. A loyal and large following can be gained when using an interesting and helpful press release sent through this form of media.
- During this era of the internet, it’s easy to overlook distributing press releases to the traditional media. However, there is still great potential with these if a company’s story is picked up by local and national newspapers, television and radio. They are always seeking human-interest stories or information about a product that takes care of problems.
It’s important for companies seeking a press release service to completely understand the purpose of their press release. If increasing SEO potential is the main goal, they should go one direction. But if they’re looking to get the word out to the masses, then their distribution considerations should be wider and their budgets expanded.
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If you enjoyed this article by Terry Schuman about press releases, please visit our website today. We help local businesses increase their online presence, and provide a press release service in addition to many other local business marketing services. http://www.localbusinessgroup.com
6
Jun
2010
Press Release Service: 5 Reasons Your Business Should Use One
A press release service can play a huge role in getting company news out to those who will publicize it to the interested masses. It’s important for all businesses to realize that they do have newsworthy information to share with the public.
News services are constantly seeking interesting or timely information and stories from companies. In fact, they’re actually in demand by news services. Editors of newspapers, radio and TV stations, and the many online news services are always looking for stories to fill space. This makes the press release still a very viable form of news reporting today.
However, without the ability to properly publicize them, a company’s various achievements and interesting story angles may fall short. Knowing how to do this properly is crucial to the success of the story “getting out there.”
The better the story is told, the better the chances are that it will be picked up by numerous sources. And it might even possibly lead to more in-depth follow-up coverage. That is the equivalent of hitting a grand slam in baseball!
What most companies do is either hire a professional press release writing service or utilize an in-house department to handle the duty. For most businesses it makes sense to hire a service. They know how to create a story of interest and how to properly submit it for distribution.
Here are 5 key reasons for a company to utilize a press release service:
1- It’s a great way to improve the company’s visibility. Trying to get recognized today can be difficult, especially for smaller local businesses. Valuable exposure can be gained by utilizing a long-term press release distribution plan.
First, it puts you in front of potential customers, giving you the opportunity to tell a unique story about your company. Secondly, if the press releases are well written, the media picking up your stories will give you more coverage over time.
2- You can become known as an industry leader and expert through press releases. Most people tend to trust what they read and hear through reputable news sources. The press release will help you gain consumer trust and eventual business.
Also, the media is always looking for industry experts to comment on related news stories. Constant exposure can place you in that expert position. This is another grand slam!
3- A well-written press release can give you far reaching exposure. Media outlets share stories and most of them come from local news items. Due to the internet, these can quickly spread. It only takes one reporter to show an interest in your local story for that story to quickly become national or even international. Think of the business potential!
4- They provide SEO (search engine optimization) benefits. Press releases using beneficial keywords can gain great exposure for your website. This is a great way for small business to increase their website page ranking with the various search engines.
5- For the exposure you can get, a press release is relatively inexpensive. This is especially true when you compare it to other various forms of paid advertising, and the quantity of exposure that can be gained through a release.
If you haven’t considered utilizing a press release service to greatly expose your business, it’s time to do so. Even in this day of high tech and new media, they are still very much alive and very beneficial to businesses.
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You can read more about press release by Terry Schuman on our website. We help local businesses increase their online presence by providing press release services in addition to many other small local business marketing services. http://www.localbusinessgroup.com
8
May
2010
6 Small Business Press Release Tips To Improve Your Results
You can receive quality attention from a small business press release. However this will only happen if you do it correctly.
Let’s look closer at six useful tips to improve your press release writing and get the attention you need for your business.
1. Capture your readers attention by writing a good headline. Writing an attention grabbing headlines is the best way to get more people to read on.
Your headline should be written thinking about the benefits to the reader. Keep it concise using the fewest number of words to get your point across.
2. Include your most important information in your first paragraph. Initially people only glance at the first couple of sentences.
To get them to continue on down to the bottom you want it to provide that important information right up front so it increases their interest level to read more.
3. Your press release is not an ad. This is not the time for you to be trying to sell products.
It should contain newsworthy information that you are delivering straight to your readers. You are not trying to sell anything in the body so avoid any words that sounds like you are.
You do want it to be interesting. It is o.k. to add humor when appropriate.
4. Be factual. Do not stretch the truth. Only provide information that a reader can verify.
If you are including any statements that you have researched information on add your sources to the press release to make it more credible.
5. Proof read to catch any errors. Look specifically for any spelling or grammar errors that need to be corrected.
Because your press release reflects directly on your business be professional in how you write it! When it contains spelling errors that is not professional.
The same is true if it does not read like it was written in English. If you outsource this a writer overseas be sure and make sure they are using proper gramamr.
6. Promote your press release. The Internet makes this easy to do.
Prweb.com has been around for many years and has a variety of packages you can purchase. There are also free websites you can start with to get your feet wet.
You can also use off line publishing sites to reach an even larger audience. PR News Wire reaches a large audience but you can narrow it down.
When done correctly a press release can be very beneficial to your local business. It is a great way to increase traffic to your website or helped make the phone ring.
You can improve your credibility with a well written one. There are various price ranges you can choose from, including a free press release for your small business!
If you enjoyed this article by Jeff Schuman on small business press release tips please visit our website. We help small business owners grow their business with useful small business information.