Archive for the ‘Split Testing’ Category
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8
Oct
2010
Learn More About Advanced Internet Marketing And Increasing Your Traffic.
Social media marketing is quickly becoming the new advanced idea of choice for many new age Internet marketers so This is attributed to social network sites to not only being a new way to reach new consumers, but also their ability to function as a slightly informal forum to address current and potential customers.
This advanced Internet Marketing idea can be further improved with the following tips:
The keyword is social.
Building trust with your followers or fans is very important in Internet Marketing. Likewise, when it comes to social marketing, don’t start off with blasting a string of affiliate links to your list.
They are NOT going to bite. Focus on building a relationship with them. It is not called SOCIAL marketing for no reason. It is not a one-way relationship.
Take some time to talk to your list of followers and fans. It is a great way to get to know your fans and at the same time, get them to trust you. Advanced Internet Marketing Inc
Get to know your potential customers, BUT also get to know the experts.
Networking is a very important factor in social marketing. While you are focusing on building up your fan base, take some time off to also find out and befriend the experts in your niche. Thank them for the great work done and build up friendship with them.
You’ll never know when you want to start a JV with them. And when you do, at least you are already on their radar. Their lists are, with a high probability, a ton larger than yours! It’s good to have friends in high places! Advanced Internet Marketing Inc
Give value before you market to the people.
Free stuff always helps to grab the attention of your fans and followers. As a famous person once said, “it is better to give than to receive.” This applies to advanced Internet marketing ideas as well.
Kick off the relationship with a great free gift and you can be assured you are going to gain some serious credibility among your fans. Be it a special report or a great eBook, make it available for your fans to give it to their friends. Not only does it build goodwill, it helps make your report viral as part of your advanced Internet marketing idea plan.
Mask your marketing
Some sites do not allow open blatant advertising but a good way to go around that and still provide good value to your readers is to write a good article or a report and at the end of it, present your offer! Once you gain credibility with your report, people will be less defensive towards your offer.
Syndication became a serious business a few years ago when article marketing became such a huge hit. And while article marketing is still the preferred favorite for many net marketers, video marketing gains a greater fan base everyday.
Thanks to Youtube
and similar video sharing sites, marketing videos are flooding the web and video search engines are popping up everywhere.
Webmasters are now marketing their sites by creating content via video.Despite the growth of video marketing through 2007, a number of people are still shying away from Video production. This is a great way to get more traffic using video marketing.
It’s a just hesitation. Unlike article marketing, video marketing demands more in terms of finance as well as erudition.
Video requires you know how to shoot and produce the video so it looks good. You also need to know how to get that video in front of your target market. This means looking for networks that cater to that group.
Some folks are just not ready, be it for lack of finance or skill, to take on video marketing. But as video become more in demand, web browsers will come to expect it as part of your business presentation
.
It’s time to put your fear aside. Video equipment
can be purchased at a relatively decent price. There is so much information detailing the dos, don’ts and how to’s of video marketing, that someone who is seriously interested about taking up this form of traffic generation can create their own video without too much sweat and tears.
You do not have to be Stephen Spielberg to create a sticky video that gets many views and is passed from one website to another. It merely takes some thinking, surfing and creativity.
Those who have already taken up video marketing are already way ahead of you even if they’ve only been doing it a few months. The internet is a competitive marketplace. As more people undertake video marketing, it becomes harder to prove to people that what you have to say is worth listening to. Getting more traffic using video marketing is what the best marketers are using and will be using for years to come.
Web browsers become pickier, less patient and their consumer attention span decreases with every marketing message.
Do not wait too long to jump on the video marketing band wagon. The internet changes quickly, rule change frequently. Video marketing can be harder to digest if you not already in the game. Video marketing can and most likely will turn into what article marketing have become where it is less of an option and more of a necessity to gain traffic.
If you are searching Internet for more info about the niche of one way links, then check out the web page which is mentioned right in this paragraph.
23
Mar
2010
Test Your Website On Different Browsers – Multiple Platform Browser Testing
It’s important for a web developer to keep in mind the compatibility issue of a website on different browsers and platforms. For instance, you design and develop a website using Mozilla Firefox on Windows Vista. It displays perfectly fine and the scripts work as desired. And then you found a Macbook on the street and decided to take it home. You switched it on and launched Safari to view your website. Alas, why is the top banner aligned to the left, not centered? Why are your DIVs in a mess? Why is there a Javascript error on the user login page? Welcome to the world of Cross Platform Browser Testing.
So you badly want to see how your newly created website displays on other browsers and platforms?
Check out BrowserShots.
They’ve got a whole load of different browsers and on top of that, 4 different Operating Systems for you to test on (Linux, Mac OS, Windows and BSD). One good thing is that they include all versions of a browser – if you want to test your site on Microsoft Internet Explorer, they’ve got all the way from IE4 to IE8 for you to do your compatibility testing. Some of the not-so-well-known browsers included in BrowserShots are Dillo, Epiphany, Konquerer, Minefield, SeaMonkey and Shiretoko. Another great feature they have is that you can specify which JavaScript, Java and Flash version you want for your testing and also choose a certain screen size and color depth. And the best thing, BrowserShots is free.
1. Go to www.browsershots.org
2. Enter your website URL in the textfield “Enter URL here”, e.g. http://www.google.com
3. Check the browsers you’d like to test your website on. By default, they’ve checked a lot, so I always click “Select: None” below and do my own re-selection.
4. There are 5 drop-down menus below which are additional parameters you can choose if you want to be more specific in your testing.
5. Click “Submit” and you’ll go to a page where all your browsers and their respective Queue Estimates (how long you have to wait for BrowserShots to process the screenshot of your website on that browser) will be displayed.
6. As the note states at that page, your screenshots will appear here when they are uploaded. Reload this page or bookmark it and come back later. It may take quite a long time depending on the amount of browsers you’re testing on.
7. Once the screenshot thumbnail appears, click on it to view the enlarged image.
Here’s a list of other websites which provide cross platform browser testing tools:
1. BrowserCam – http://www.browsercam.com
2. Litmus – http://litmusapp.com
3. CrossBrowserTesting – http://www.crossbrowsertesting.com
4. BrowsrCamp – http://www.browsrcamp.com
5. Net Renderer – http://ipinfo.info/netrenderer
6. Multi Safari – http://michelf.com/projects/multi-safari
So that’s it, you’ve just learnt a great and easy way to test a website on multiple browsers and operating systems!
For helpful knowledge about the topic of website traffic – make sure to go through the site. The time has come when proper information is truly only one click of your mouse, use this chance.
28
Dec
2009
Why Is It Important To Split Test
Split testing is a unique type of testing carried out to improve the online businesses. Those who’re not familiar with the term don’t really understand its relevance with the online business, while those who know its power essentially take all the pain to carry out split testing to the maximum possible level.
Since the term split testing isn’t so self-explanatory, let’s try to analyze its actual meaning and relevance to the business with the help of a simple example. Considering that you own a local retail showroom that sells electronic items such as microwave ovens, you can adopt vivid kinds of sales and marketing strategies, such as impressing the customers with your live demo of the product, educating them about its benefits, and there are other venues to do the same.
However, the end result is indeed achieving higher sales, and in case you feel that another nearby store is doing better than you, it is always possible to discover the areas of improvements to come out on top, and be the best in the business. As a result, you may even learn from your competitors, and concentrate upon the smallest things that could be capitalized on.
Creating a system that identifies the faults in a product is the better way, instead of changing the things for every three weeks. The main idea of this split test is to identify the problems existing in the product. With this split test one can find out the characteristics of your item such as ads, landing pages and others. It also gives a sketch of the product at its non working side too.
Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.
Remember, getting a flawless product is all about continuous improvement, and split testing helps you to approach that nearly-flawless product within a short span of time. Even running the best advertising campaign is a part of the strategy, and overall marketing plan, so paying attention to the most successful ad formats may be worth your time. These small things can surely make a big difference as a whole.
The business that you do online either succeeds or fails miserably, based on the split test you take. Apart from the working and the results of its working, internet gives you very little information. By doing a split test effectively, the results can be effective. Your pages on the web will be more effective when you do your split test for what it is really intended for.
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on split testing. For more information visit: http://www.splittestmasterguide.com