29
Nov
2009
The Blog Traffic Formula For Higher Google Rankings
If you have a blog and would like to find out a quick and straightforward way for obtaining free traffic and search engine rankings, this article shows you everything you wanted to know, step-by-step.
Before we move forward I want to talk about obtaining traffic and why the majority of bloggers get it wrong.
Up to 89% of blog owners think about traffic as hits, and put people all together. They’re looking at traffic as statistics, and forget the basics – at the end of the other line there is a breathing human being; with perhaps the identical problems, needs as you.
If these bloggers would not look at traffic as hits, and can give thought on who they actually want to attract, and who are they really talking to on their blog, traffic generating may not seem hard anymore.
Yes, for most bloggers traffic generation is rocket-science.
After you master the fundamentals, blogging for traffic will appear a total breeze. Just look around, and notice the pro bloggers out there. Do you think they’re searching for traffic? Not at all; they’re probably not actively generating traffic. They create traffic work for them.
Here is an illustration to make my point across:
Imagine blogger A [the newbie] on the other side of the road… attempting to attract the attention of the audience [the cars on the street and folks around] holding a BIG red sign “Visit my blog ->”
Now picture blogger B [the professional] who has a complete army of people and cars advertising on his behalf, all across the road.
eighty-nine% of bloggers are trying too hard to get their traffic; they are publishing articles and writing blog posts; dabbling with SEO, Twittering, forum marketing, and so on.
A little percentage of the bloggers out there recognize the power of leveraging so they’re taking advantage of other people’s traffic, rankings and authority.
If you wish to get on the boat of professional bloggers, then you have got to act like they act and do what they are doing:
Step #1 – think BIG and keep your focus [know who are you really talking with; who's your ideal shopper?]
Step #2 – run interviews, ad swaps and blog roll exchanges with like-minded bloggers in your field and industry
Step #3 – never pay for advertising unless you have your metrics tested and proven [for e.g. you know precisely your visitor value - click and lead revenue]
If you are aware that for each visitor to your blog, you are making $1 a month on average, then you probably can afford to pay fifty cents per unique visitor; you’d reap half a dollar as profit, right?
For more Tips and Tricks on how to Generate Free Traffic Visit my Blog and subscribe to my RSS Feed.
28
Oct
2009
5 Money-On-Demand Secrets To Creating Great Adsense Sites
The rage to milk money from Adsense continues into 2009. While there are many different ways to do this, it’s no secret Google is keeping a watchful eye on spam sites which automatically generate pages consistently on a daily basis.
Every now and then, Adsense ‘experts’ would introduce a ‘fresh’ new way of generating pages which Google “has not caught on yet”, be it article, directory or backlink generators.
While these software are very good at what they do, you can’t solely depend on them for long-term success. It’s a natural tendency that automatically generated content just doesn’t look like quality pages with highly informative, up-to-date content, but it’s my personal observation.
Most run-of-the-mill, ads-on-topfold Adsense sites lack substantial sections and deeper structures to be interesting enough to make visitors think they should come back to check them out more often. While generating as many pages as possible is crucial to get them indexed and thereby build substantial presence in search results, these types of pages should only complement principal content that reflects what your site stands for and the selling point it serves to maximize its overall value. There used to be a question that goes, “Is building Adsense sites a business?” My answer is: Adsense is secondary.
Of course, like you I do want Adsense to be my primary source of income. The secret is in emphasizing content and value, not Adsense ads. You may have felt resigned to say, “Does that mean more work?” Not really. Here’s another secret inspired by a quote from Albert Einstein: You can’t solve your Adsense income challenge at the same level of thinking.
Truth is: I have build a good number of Adsense sites, but my main Internet Marketing site which I treat as my core business earns more than some of them despite my intention not to make it Adsense-focused, all the more so when it has absolutely nothing to do with high-paying keywords and the tremendous amount of time that goes into keyword research…which leads to the next secret: create a site with a subject or niche you know you can continually express and expand on instead of getting stuck with a ‘lucrative’ keyword you may run out of ideas on in the long term.
This is as good as saying Adsense is not just a keyword value game; it is still the classic “How do I get and retain traffic” game, and traffic is not some scoreline, but real people with genuine interest.
eHow.com is an incredible example. It’s a free site that shows people how to do a lot of different things. The best way to explain the site is just for you to go have a quick look now. They have hundreds, possibly thousands of pages of content on all sorts of subjects and the way they get traffic to their site is through the search engines.
Every page on the site has an Adsense box on it and that’s how it makes money. They also have a Alexa traffic ranking of around 2000 which is great.
Of course, it doesn’t make sense to write or purchase that much content by yourself. eHow.com succeeds in getting its visitors involved in content contribution. There’s also a wikiHow to get contributors involved in constant update of a common topic or article.
For a start, here are suggestions on the type of sections you can integrate into a site:
1) Lead capture page with freebies or incentives.
2) Article directory.
3) A ‘Contact Us’ page.
4) An ‘About Us’ page.
5) Forum: The challenge lies in the time and effort needed to build up momentum to encourage forum participants to write in.
6) An archive section of some kind, for selected articles for example.
7) Blog/podcast pages.
Reciprocal link directory.
9) Sitemap.
It doesn’t take much to think of these standard sections. Even a products section makes your site look good besides providing another source of income, and then you replicate these sections site after site, niche after niche.
4th secret: Only sites with a general theme can afford to be massive-looking. Examples: Entrepreneur.com and Dogomania.com. Then you break the theme down into specifics like gathering them under an umbrella: dog training, dog hygiene, dog naming, dog psychology, doggy habits etc. Accurate targeting of Adsense ads depends on specific subjects as reflected on page. One thing to note is it is better that specific sections are inter-linked in some ways. If you run a site on everything about cancer, because “colon cancer” and “breast cancer” are not intrinsically related, visitors interested in one section may not want to take a first glance at another.
5th secret about content: write from a ‘consumer’ perspective instead of the ‘opportunist’ or “how to make money” perspective. What is it your visitors are looking to buy? Ads normally target and appeal directly to consumers. It’s pointless to put up content about how to make money with car accessories when there are hardly ads on “how to make money”. Stick to introducing car accessories and let the ads do the selling. If an accessory or equipment catch visitors’ attention and they click on the ads, you got Adsense dollars.
That’s about all the ideas I have at this moment. You should be confident now and maybe have some more new ideas I haven’t thought of. For sure, Adsense is a major income source you should seriously explore and make it big if you haven’t done so. This is one of those money machines that will make you money-on-demand pretty much for the life of Google.
Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at Internet Mastery Center
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23
Oct
2009
Make More Money With Your Adsense
You have heard the claims of individuals making a living on Adsense revenue. Personally, I find Adsense to be a nice way to supplement my income but it certainly is not generating enough for me to retire a millionaire. Ive definitely learned how to increase my Adsense revenue over time and Ill share with you what Ive learned.
What you earn via Adsense is based on a number of factors including which ads you display and where you display them on your website or blog. Here are some key factors to consider before you place your Adsense code. The first is ad placement. Certain locations on your page tend to be more successful than others. Google has documented the ideal placement of ads based on their network of advertisers. Ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page and take action.
While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You’ll find that what you think is the most optimal ad position isn’t always what you expect.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.
Ad formats. Different types of ads perform better than others. This largely depends on page content and organization. Many advertisers find that large rectangles in content areas work best, while leader boards produce less revenue. Other ad sizes like sky scrappers are usually the worst performers even though they command the largest amount of space. The key is to experiment and measure the results to see which ad sizes and formats work best optimizing revenue.
Adsense Ad Color Palette. When your ads blend into content click through rates can improve. Sometimes however Adsense ads that contrast with your web site colors can show the best click through rates. Test a variety of ad colors to determine if different palettes generate different results. To determine which ad variation will work for you, test, test, test.
Quantity of Adsense Units. As a rule of thumb, web sites are allowed a total of three ads, one set of ad links, and a Google search box per web page. Find the right number of ads for your site based on the resulting look of your page. Sometimes, less is more. Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article. So find something that’s appealing and go from there.
Experiment with the factors above and see which combination works best for your particular website. Remember that not all sites do well with Adsense ads. Even if you get lots of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click through.
Michael Fleischner is an Internet marketing expert and the author of SEO Made Simple: How to Dominate Google. Find helpful Adsense advice and learn to improve search rankings at Michael’s Internet Blog.
20
Oct
2009
Are There Wordpress Adsense Themes Out There?
There are some people who have effectively making money on the internet displaying adsense ads on their wordpress blog. Yet other individuals are struggling to make a few dollars doing the same thing and not getting what they were envisioning.
They built the website, they have done the marketing, but nothing is happening. So now this brings about a good question and that question is why so many campaigns fail.
There is one main reason that so many of these people fail and this isn’t because of the marketing they have done of the site but the site itself. Many people will start off with a blank page in front of them and they think they are done, have a high standard ad sense site and they sit back and relax. It looks good, but is it functional for their needs?
Here is what a good AdSense site should really look like:
A good site for using adsense is one that is organised, optimised and easy for people to navigate. Visitors just really don’t like content to be jumbled in with ads as they get their head in a spin and are unable to sort through things. You should therefore look for the best wordpress adsense templates that fit your niche and use one.
Your adsense site should concentrate and revolve around one high quality content theme on one particular niche and should be specific. You may want to cover a number of different areas, but you should be specific, rather than have several types of adsense ads on one site. Your content that can be read and that will lead to people clicking on the ads.
Having several niches in mind is a really good idea. You shouldn’t put them all onto one adsense site as this will cause confusion among readers and mean that they may click away and not on your ads on the pages, which wont be very good for you.
Those are the three key aspects of getting an adsense site that can be profitable with google adsense. It may be that you didn’t know what a good adsense site would look like, but you do now know, which means you will be able to go away and start to build some adsense site and be a master of the niches.
Stephen runs a number of niche websites that are made from cheap wordpress adsense themes. He makes most of the money from writing and publishing the content to these websites that have cheap wordpress adsense templates displaying the content and ads.