11
Aug
2010
Why Traffic From Google Really Is As Simple As ABC…
Most likely the best source of traffic you will get for your content, whether that is a traditional website, or a new age blog is Google Traffic. I’m not just chatting about slapping some keywords and phrases together in Google’s AdWords programme and watching traffic stream to your website. Once you’ve got some traffic coming to your site, you are required to be familiar with your metrics and conversion ratios so you can be confident of the return on investment that you’re getting from your paid traffic operation.
Introducing Google Traffic With SEO
“Oh no!” Confess, I just heard some of you groan, you’re put off by the thought of SEO. It looks too intimidating and you don’t recognise half the lingo that the SEO experts keep banging on about. What’s the big deal anyway? Traffic from Google is good but there are so countless other alternatives to drive traffic to your website these days without getting slowed down in the profound and cloudy world of Search Engine Optimisation.
Well, I have some terrific news for you. Whilst it’s vital to take that slight added time to optimise your content rather than merely knock them out like they’re are going out of fashion, you do not have to to get “hung up” on all the minutiae.
I hear you. You’re saying, “Traffic from Google is as easy as ABC. So how precisely is Google Traffic as uncomplicated as ABC?”
Terrific question. Allow me to present you to…
Google Traffic: A = Activity
What do you mean ‘Activity’?
Google only just altered their search algorithm which is a highly involved and best kept calculation that Google apply to decide how appropriate web pages are. This search algorithm is actually under ‘lock and key’ in the same way as the famous Coca Cola recipe. In Google’s most recent update code named “Caffeine” in June 2010, Google altered the way they rank their pages. Google now takes activity into consideration when ranking pages.
Activity can be either natural activity or artificial activity. Let me explain. Natural activity is activity on your website that happens naturally. This is where your readership or viewership interact with your blog by leaving observations or distributing your posts or content to their social networks with the social bookmarking options within your site. These social bookmarking tools could include ‘Sexy Bookmarks’, ‘Sociable’ toolbar or the ‘OnlyWire’ plugin.
An alternative means of gaining engagement organically with your readership or viewership is to get remarks from them in your blog posts. Not only does receiving comments provide you the opportunity to get important feedback from the people that are actually using your website, you can get a lot more Google traffic since Google loves to see activity. People will leave remarks if they appreciate that there is some gain for them. Whilst a number of people will leave comments because they believe they have received some form of value from the post, other people want more persuasion.
Activity can also be artificial. This is activity which you can buy from other people. This can be achieved by finding outsource providers using resources such as odesk.com or fiverr.com to make posts to your website. For example, there are now people on Fiverr who offer to post on your blog 20 comments for $5. In spite of this, you should proceed with this tactic with caution because you will need to ensure a couple of things before you just ask for stacks of comments on your website. You might want to use the chance to have the comments left over the course of a few days rather than hardly a few minutes. You’ll also want the contractors to leave observations using various accounts. The accounts that write the comments should reflect your target demographic so your readership can connect with the comments more easily and are therefore more enticed to write their own comments.
I do not advocate artificial activity and have a preference for people to interact with their readership organically. You’ll get improved quality feedback and comments. I am just suggesting that is possible and a practise that goes on in the online world frequently.
Google Traffic: B = Backlinks
Google traffic can also arrive from backlinks. Backlinks are links that are on other domains that link in to your own website. These can also be referred to as incoming or inbound links. The process of accruing these backlinks is known as link building, that is a common SEO practise with marketers. The goal of link building is to embed your target keywords as hyperlinks within articles on other high traffic and high scoring page rank domains which point back to your site. It is not good enough to have backlinks on any random site on the internet. The website must be relevant for what it is your website does. For instance, you wouldn’t like an article about new mothers trying to lose weight following giving birth with backlinks to your site which specialises in teaching marketers on the subject of receiving Traffic from Google through SEO.
The method of link building must be one which grows your links daily but steadily so the soar in backlinks looks natural to Google. If the upsurge in backlinks does not appear usual, then your blog will be considered as using “black hat” methods which will sooner or later result in your site being deemed as less relevant and being given a low page rank.
One such system that enables you to offer articles to other people’s blogs is Free Traffic System. This is a system that enables you to send unique content to other blog owners in exchange for two backlinks per post per blog. The beauty of this system is that the articles is released little by little to other site owners that makes the link building process seem to be more natural for your domain. You do not want your domain to be penalised or blacklisted by Google. If this happens, your work to get Google traffic will really suffer. You produce unique content for each of the site owners by means of a process referred to as article spinning which is producing numerous distinct variations of essentially the same article by changing the key terms and words used in the article.
Google Traffic: C = Content
Finally, there’s content. This involves the ongoing process of creating new posts for your blog. As well as giving your site a new lease of life and new value for “your people”, you will profit greatly in terms of Google traffic if you can generate one site post per day. This is difficult and this is why many people sign up to a system similar to Free Traffic System as it makes it possible for them to obtain new posts from other blog owners and contributors on a frequent basis.
10 Top Tips To Get Traffic from Google With Your Articles
If you’re wanting to catch the most Google traffic from your blog posts as possible, then you’ll need to understand the basics of SEO. Luckily for you, if you don’t understand these, I’m about to tell you EXACTLY how to optimise your posts to get the utmost favour with “The Big G”.
1. Ensure your post’s title tag contains your keywords
2. Ensure your post’s description has your keywords and the major advantage of reading the post. You must to keep in mind that this will come out in the description for search engine results.
3. Make sure your tags contain your keywords and phrases and numerous variations of them. These variations should be somewhat different so people using different search terms can arrive at your blog.
4. Make sure the slug for your post contains your primary keywords.
5. Make an image in your post that you can assign an alt tag for your key terms. This will enable your images to be displayed in Google image results.
6. Use your key terms in your H1, H2, H3, H4, H5 and H6 headings.
7. Make sure the Robots Meta data for your post is set to “index, follow”
8. Aim for a keyword density of roughly 5% for your post. This means 5% of your post should contain your chosen keywords.
9. Pick all the categories within your blog that are relevant to hold your post.
10. If you use videos, make sure they are tagged so they are picked up in video searches like Google Videos. Video searching is rising in popularity, so do this now.
I trust you’ve enjoyed this post and taken some great value from it. I expect it has enabled you to grasp how it really is as simple as ABC to generate Google traffic.
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