6
Nov
2009
List Building – Absolutely Need To Know Tips
“The money is in the list”, this is often heard in the Internet Marketing Indsutry but a lot of people do not know exactly what list building is and how important it is to your home/online business.
A list is a collection of people and their details (normally email addresses and first name) who are interested in your product/home business opportunity. These people have given you their details in order for something; usually a free report or further information. An important thing to consider with list building is that you want a targeted list; it is no use in having a list of 100,000 people that aren’t likely to be interested in your product; a list of 1,000 targeted people is a lot more beneficial.
You want to make sure people that are visiting your website know exactly what your product/business opportunity is about, you do this first of all by including keywords about your product/niche in your domain name. For example I am involved with Internet Marketing so my domain name includes the keyword “marketing” and then in the brief description of my site I let everybody know that I am an Internet Marketing Mentor. It is no use in having a domain name that does not have any keywords, this is because you will not be getting targeted traffic which will result in a poor list.
After you have made it clear what product you are promoting/selling with a keword loaded domain name make sure you give detail on exactly what niche within your industry you are involved with. This is done by creating a squeeze page; this is where you give the viewer an offer to receive something beneficial relating to your niche (eg free internet marketing report) in return for their details (email address and first name are the best; anymore and the viewer might be reluctant to part with that information).
You want to make it clear exactly what service/product you are offering so include bullet points to make it stand out and I recommend having a video on your squeeze page where you describe the benefits of what the viewer will receive if they opt in and some information on exactly what your product/business opportunity is. Not only will this bring you targeted traffic but by shooting a video people will know you are not some robot spammer and be more likely to opt in.
Now you have a good squeeze page and domain name you need to drive targeted traffic to your squeeze page. There are many marketing methods on how to do this, for this article I am going to briefly talk about free marketing techniques as they are of most benefit to Internet Marketing newbies for the obvious reason they are free 
.
In my opinion I’d start with social networking, this is because you can brand yourself a leader within your Industry. The two social networking sites I recommend are Facebook and Twitter as they are the most widely used; after you have set up an account you want to look for targeted people to add as social networking friends.
I’m involved within the Internet Marketing Industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money and escape their Real Estate jobs.
To do this I simply search “real estate” or “estate agents” on Facebook and Twitter, this brings me a list of estate agents, I then add them as a friend on Facebook or follow them on Twitter. On your social networking account you want to have a brief description about your product/business opportunity and a little bit about yourself, this way a person can decide if they want to hear more from you or not. The ones who do follow you will be likely to be interested in your product. Now you want to have links to your squeeze page on your social networking sites, this makes it easier for you to convert targeted traffic into a valuable list. I recommend including them on your profile and status updates.
Now you should get the picture of how List Building works; mainly let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationsship. Building relationships with people will result in profitable list building.
This article came from the latop of Jonathan Pitts. Now THE Top Internet Marketing Mentors in the UK he uses his expert knowledge in Internet Marketing to mentor others and enable them to reach financial freedom and really better their lisfestyle. Jonathan has created a Truth Report giving the real FACTS on Internet Marketing and how to make money from it. Get your Truth Report Here.
