6
Nov
2011
Growing The Number Of Opt-In Subscribers To Your Email List.
Increasing the number of subscribers to opt-in on your email list and means taking action that not only gets you the targeted exposure you desire, but also makes it easy for people to subscribe. How to increase your opt-in subscribers is given in the three unique tips in the article below…
Use Social Media As A Tool For Driving Traffic. One of the major reasons why people fail to convert their visitors into opt-in subscribers is because the source of traffic isn’t high quality. You need to get your targeted traffic to your subscriber form so that more of the visitors will give away their contact information to get on your list. Even though there are many different ways to get a consistent flow of targeted traffic, using social media should be at the top of your list. Approaching your audience that you have created a relationship with by using social media and asking them to sign up for your ezine, newsletter or email list is easier than asking those visitors you don’t know. So the chances of increasing your subscriber numbers with the use of sites like Facebook and Twitter is higher since the traffic is already qualified. Using Video Can Help Increase Subscriptions: Even though there are many ways of getting visitors to subscribe by entering their emails into your opt-in box, using video is one of the most effective. You are literally instructing your subscribers how to enter their contact details and telling them the benefits of their subscription. Promotional videos can prove to be a very valuable tool if done correctly. The video you create must be interesting and you don’t want it to be very long. A 60 second video is about all it takes to appeal to your visitors and ask them to subscribe. This is a method that popular bloggers and webmasters have used to catch the attention and engage visitors which has quickly turned their visitors into subscribers.
Run a Monthly Contest for Subscribers: People love having a chance to win something, so contests are popular, especially if the prize is something they want or can use. A way to increase the subscribers on your list is to offer a monthly contest where all subscribers who sign up to your opt-in email list get to take part. The type of gift you give away each month to the lucky subscriber needs to be of value and relevant to the audience you are targeting. This is important because you can lose subscribers if what you offer isn’t appealing, for example if they subscribe to your newsletter on dog training and you give them the irrelevant prize of an ebook called “Programming for Dummies”, they could lose interest in your content and stop subscribing.
While it is important to gain new subscribers it just as important that you make sure you do the right things so that you can retain your subscribers as well. Have a Landing Page: Consider using a landing page to get the contact information of your potential subscribers when you use paid sources to drive traffic to your site. Routing visitors to your homepage is not recommended when your money is at stake. Visitors need to be able to connect the ad with the landing page headline and not have to waste time searching for it. You might want to use short copy to explain the benefits of joining your list, so its important to make sure the call to action on your landing page is clear. There it is! Simple to apply tips that will take you a long way in helping you grow your email list and take your subscriber count to the next level.
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15
Dec
2009
A Popular Tactic To Develop Your List Through Opt-Ins
Building a list of email addresses saves time when you are attempting to connect with your target market. You have a dedicated collection of people or companies that you already know are interested in your product. However, how can you get these individuals on your list to start with?
What are Opt-Ins?
You have seen them before, but in all probability did not know that they had a special name. When you go to a site and they offer you a bargain rate on a quality product or something free, they frequently ask for a name and email address so that they can send it to you. When you volunteer this info, it is called “opting in.”
Opt-ins is one method to build your list of targeted customers. Individuals protect their personal info very judiciously. If they come to a decision to even furnish you an email address, then they have demonstrated right there a level of confidence that will be the backbone characteristic of your list.
The trick is getting people to opt-in in the first place. For this, there is no trick. However, what you might want to do is to include a disclaimer link on your opt-in forms to let people who sign up see precisely how their data will be utilized. Without one, you will be thought of as a spammer if you send unsolicited info to them. By way of a disclaimer, you assure individuals that you will not sell their info to others to build paid lists.
What type of opt-in offers will you promote? It all depends on your niche market and what these potential patrons want. One thing that everybody wants on the World Wide Web is information. Helpful info can take your small business places that you can’t access in other ways.
A great deal of the info on the Internet is recycled over and over again. Offering a mix of unique, up-to-date resources and content with common sense suggestions can be your ticket to building a profitable list of email addresses. This includes content on your site and your blog.
Types of Opt-Ins
So, what will you offer? Think free of charge. Everyone loves free stuff. On the Internet, the free stuff shouldn’t be merely any stuff but germane info that they can use.
For instance, if you have a website that promotes starting an online business, think about giving away a complimentary report on how to start an Internet business. This is just an example. What you want to do is get a giveaway that is applicable to your target audience. If they currently operate an Internet business, then recommendations on how to do it more proficiently will most probably peak their interest.
You might also offer longer pieces like eBooks. More often than not, if you offer a valuable eBook, then it is not your first opt-in offering. You are pretty sure that the ones who will sign up for it are going to buy something else. Maybe exploit the eBook as a giveaway for customers who have purchased once, to help persuade them to purchase again.
Opt-in pages are a popular way to gain trust and encourage buying from your users. Whatever you decide to offer, be sure that you follow through on your promise. Better yet, over deliver on it!
7
Dec
2009
A Six Step Method To Develop A Explosive Permission Based Autoresponder System
It is widely known that to be successful in an online business you need to create a targeted ‘opt-in‘ list.
An ‘opt-in’ list is merely a database of names and email addresses that have subscribed to an email list via a web form authorizing that list owner permission to send them recurring emails on the subject matter they are interested in. You may have heard this referred to as ‘permission based email’.
Permission based email marketing is where the big money is made because it gives you the capacity to follow-up with your likely customers until they decide to buy from you.
Step #1. Pick your Target market or Niche.
Establish who your target market is for the product or service your going to propose.
To accommplish this you need to do some keyword research using keywords associated to your target market.
Without a doubt one of the best free tools to use is the Google’s Search Based Keywords Tool … http://www.google.com/sktool/#
Merely type in the primary keywords linked to your target market in the form provided.
This will reveal to you five significant pieces of information:
(1) A list of long-tailed keyword phrases containing the main keyword you entered,
(2) A trend analysis of each keyword phrase that will help you find out if interest in this phrase is dwindling or escalating,
(3) The number of times this keyword phrase has been searched in the last month.
(4) The amount of competition for this specific keyword phrase and
(5) An approximation of the amount of money being paid in Google Adwords to have this keyword phrase send traffic to an Adwords user’s website or blog. You won’t be bidding on any keywords but this does reveal to you that this particular keyword phrase is a useful phrase or not.
Step #2. Locate a product or service that will assist the customer unravel there problems?
You have to become an affiliate for a company before you can market their products. But, becoming an affiliate is a very straightforward task.
In all likelyhood, one of the best places to find digital products is ClickBank. Under their umbrella is over 10,000 digital products in lots of different niches. Here is their web address: http://www.clickbank.com
Step #3. Get your promotional information from the product owner.
Almost everytime the owner of the product or service will have previously created some promotional material if you are using ClickBank. What you should look for is a minimum of a 3 – 5 email series that you can copy and place in your autoresponder follow-up system and a sales page.
Step #4. Get an autoresponder account.
It is absolutely essential that you have an autoresponder account Set-Up before you create your lead capture page. Because this is where your potential customers are going to submit their name and email address so you can begin to send your email series. The practice of sending them small pieces of information on a pre-arranged schedule is the practice of permission based email marketing.
Step #5. Build a simple one page lead generation page.
Design your lead capture page to your email follow-up system that your likely customers will come to and opt-in to.
Step #6. You need to find out what ‘Incentive’ to use.
What I mean by ‘Incentive’ is… what are you going to present them for FREE to get them to subscribe to your opt-in list.
Some examples of ‘Incentives’ are: ebooks, special reports, mini-courses, coupons, etc.
As soon as they opt-in to your list, your autoresponder system will do the selling for you. Top money earners agree that, permission based email marketing, once it is set up is a hands off fully automatic sales system and is the key to any successful online business.