Internet Marketing & SEO

Become An Internent Marketing & SEO Expert!
  • Home
  • About Me
  • FTC Disclosure Statement

Posts Tagged ‘pay per click’

27 Nov 2011

Try This To Build A Great Pay Per Click Campaign Today

We commend any internet marketer who learns how to do PPC advertising well. Numerous people stay away from it out of fear. This is due to the fact that they do not wish to lose a few dollars. It is the first time user who has to figure out the most and can lose the most money. I can point to people who no longer want to venture into the wonderful world of PPC advertising. This is because they could not stand the thought of parting with their money. That is the thing, you need to be comfortable taking controlled risks. You cannot be afraid to lose money. Another perspective on that is you are paying for an education.

Many times things will go your way, if you do not give up. Also make sure to purchase an easy to use tracking script like Tracking202 or CPVLab for maximum results.

You will see resources for split testing your PPC ads at all platforms. They can be used with various search engines. Never overlook the importance of split testing. Continue doing this even if you have good traffic. This is a method for optimizing your ads and learning how to write. Try to get about 500 hits before you attempt to make a decision. But, you can change you plans if your ad is not doing well.

Try to wait until you get about 750 to 1000 hits before settling on a winner. Many times you cannot focus too much on the Google estimated traffic figures. The AdWords traffic estimator has a reputation for underestimating traffic. We have consistently seen it to be a sometimes gross overestimation. So, for your monthly estimates, use the more than two tools to check your traffic. This way, you will know what your market is doing and make smart decisions.

Whenever you put together and run a PPC ad campaign, your goal should be to grab the attention of people who are in the final stages of the keyword cycle, aka the buying stages. There are quite a lot of phases of research that people go through from gathering information until they make the decision to buy. It’s not hard to track down free tutorials that will teach you about all of the different places and ways to find keywords that incite people to buy. Incidentally, those are keywords and phrases that people are likely typing into the search engines when they are finally ready to buy something. So, naturally you would want to have those in your campaign so your ads are there to serve them. PPC advertising is not as difficult as one might think. However, we do think that a lot of people are misinformed and intimidated. When you get the right PPC advertising lessons, you will get to see that good work from the very start will do wonders for you
in the end. You should really consider doing this. Be able to tell what is important and know how to use it in the best way possible.

Share
27 November, 2011 at 11:03 by admin

Tags: paid traffic, pay per click, PPC
Posted in Internet Marketing | No Comments »

30 Oct 2011

Pay Per Click – Helping Your Internet Business Become Effective

Different approaches and processes are utilized by internet marketers to make their online business become a success. Though there are some that can work effectively, there are also those which don’t. Pay per click is one of the most used method to advertise an online business or website. It is recognized by website marketing experts as one of the most effective way to boost the visibility of your website to make it more productive. It has been used for several years and up to this day it’s still preferred by online marketers, both beginners and experts.

Let’s define what’s pay per click first and foremost. Simply put, it is a method of web advertising which focuses in helping a certain website gain a sufficient amount of traffic. Ads are shown in search results and in other websites and if it gets a click from a user, the advertiser gets to pay a certain amount to the one who published the Ad. It is either the search engine or the webmaster that posts the ad and the advertisers are the online marketers. Each time the ad is clicked, the advertiser pays a certain amount to the publisher so the more click an ad gets, the more the advertiser pays but at the same time more traffic is gained by the website.

A keyword or a set of keywords is used for a certain ad campaign and it is chosen by the advertiser. The ads will be shown based on those keywords. In pay per click, it is significant that you pick relevant and non-general keywords so as to filter the traffic that the website will get. Quality is more significant than quantity in this case. The ad is made up of a title and a description. It must be well written though because the characters allowed in a particular ad is limited. It is also highly recommended that the title and the description make use of keywords.

Pay per click is not a free method of web advertising but the benefits it offers is valuable. To ensure that the advertiser avoids paying the publisher without getting something in return, the ad campaign should be carefully made. Pay per click ads are published on the first page of search results so your website will be very much visible to thousands, or even millions, of users. It is very convenient to utilize this web advertising method and saves you a lot of time in getting your site to be known by users.

There are a lot of materials available on the web to teach you the basics if you want to learn how to use pay per click to promote your website. You can also enroll to online tutorials offered by pay per click experts.

Share
30 October, 2011 at 5:49 by admin

Tags: pay per click
Posted in CPA Marketing | No Comments »

25 Oct 2011

The Advantages Of Employing A Very Good PPC Agency

There are a number advantages that one can receive from pay per click advertising, and the two most significant being that you are able to acquire website traffic and gross sales almost instantaneously, and that you could employ this system for evaluating search terms that you may be thinking about to be positioned in the natural search listings. However, to seriously obtain the very best from your own PPC marketing, you could think about using an affordable PPC agency. The reason for this, is basically because of the amount of expertise that the PPC agency has, which in turn can be valuable especially when you are looking to get precise results. Granted, this does depend upon the quality of firm you retain the services of, as each PPC agency that you find on the internet probably will not always be able to give you the results you are looking for.

Even so, at the time you do find a good quality firm, you will see that they will assist you in each stage of your PPC campaign, mainly because every stage is crucial to the success of all your marketing endeavours.

Most notably, an effective PPC campaign is dependent upon the sorts of keywords that you use. That is where you’ll need to be careful, because there are two kinds of users that are doing a search online; those who are just searching for information and people who need to order a service. You should ensure that you only select search phrases, that hopefully will attract prospects that have a massive potential for becoming customers, so if you hire a PPC agency to do all your market and keyword research, it is easy to feel confident knowing that their know-how could generate really good results. After you have a list of relevant keyword phrases, you’ll have to create ads, and you’ve got to ensure that all the ads are pointing to the proper web pages. You will need to ensure that your advertisements and landing pages follow the policies which have been set by the internet search engine. If you use a high quality PPC agency, you will feel comfortable because they will manage this for your business.

All things considered, a lot of labor is required in terms of managing your pay per click marketing, and therefore by using a good quality firm to undertake the keyword research, creating your text ads and squeeze pages, abiding by every one of the guidelines that are in place, and tweaking those marketing campaigns for you, you’re able to sit back knowing that the marketing budget you have set in place for your own advertising campaigns will be worth every dollar. More to the point, you will feel at ease knowing that your business is going to grow as well as become successful.

Share
25 October, 2011 at 0:47 by admin

Tags: adwords, pay per click, PPC, ppc ppc agency
Posted in CPA Marketing | No Comments »

4 Sep 2011

Established Suggestions For Businesses To Get The Maximum Return On Investment From Pay Per Click Advertising

Reasons why you need decent PPC management?

Are you a online business entrepreneur who wants to advertise your products or services on the web? If it is the case then you may get started with the fastest traffic generation process and this is PPC marketing.

PPC advertising simply will involve advertising your site in the key search engines such as Bing, Yahoo and Google. Though this is paid type of traffic and as a result you will be charged for every single click on your text ad.

You can find generally a few critical factors which will make or break any pay per click marketing campaign. The first one is the skill of ad copywriting and then the 2nd one is how much you bid. As soon as you grasp both of these skills you’ll be able to literally dominate your competitors and you can reduce your costs.

Many starters don’t have enough practical experience and knowledge to execute and control both of these things successfully. That’s where professional and reputable PPC management providers can help you successfully manage your pay per click efforts to gain the highest return on investment.

What should be done to decrease the cost per click and enhance the click through rate (CTR)?

Whenever you increase your click through rate and reduce the overall CPC then you will with ease get the most amount of people to your website with the minimal investment. And this is what people call the optimum return on investment (ROI).

Look at the following two tactics to boost the efficiency of your pay per click marketing.

1) Constant testing as well as improvement of your text and banner ads: Composing interest getting ads is really important. Your ads must include the primary key phrases that are being used by your audience. You will find often, lots of other websites competing with you and to make your adverts stand out from all the others, you should have a qualified PPC management agency aiding you.

They will most often have significant expertise in composing and optimizing adverts to get the most attention. Testing different kinds of adverts is also essential so that you can ensure the success of your online advertising.

Keep writing different adverts and compare the efficiency. Delete the worst performing and improve the strongest adverts.

Advert testing is imperative and can be efficiently executed by simply employing a successful PPC management firm.

2) Bid higher at first then reduce it carefully: You can’t see the CPC bid prices of your competitors. Which is why it is a really good strategy to start out by bidding more to show your adverts on the top of the SERP’s.

As soon as you begin to see positive changes in your CTR then you could slowly decrease your bids to get the most favorable CPC.

Most new internet businesses are unable to effectively carry out these essential things because of the lack of experience. That’s why it is highly recommended to use a reliable and renowned PPC management service provider to get the optimum return on investment.

Share
4 September, 2011 at 8:39 by admin

Tags: adwords, Internet Marketing, pay per click, PPC, sem
Posted in Internet Marketing | No Comments »

17 Jul 2011

Cool Ideas To Develop a Nice Looking PPC Landing Page That Works Today

There are many components that make up an effective PPC campaign, and a solid landing page is one of them. A low conversion rate is often the only thing a PPC advertiser can see that is happening, and it is discouraging when that comes to pass. A well optimized landing page for your PPC campaigns will be guaranteed to put a smile on you.

There are several WordPress themes that that you can use to create effective landing pages. Also if you load them up with some good WordPress SEO plugins and they will help you get more search engine traffic as well.

Needless to say, making a profit from anything you do in business is what this is all about. This is exactly why you shouldn’t let go of any opportunity to convert your prospect once they land on your page. On any site, landing page or not, you have to watch out that you do not put too many distractions on your pages. On the other hand, it is wise to present more than one way to make a conversion. Different types of link opportunities will appeal to a broader range of site users. The best approach to your overall landing page design is to base it on what you think will work for the market, in general. You have to make it easy for your prospects if you want everything to go smooth. However, keep in mind that your landing page by all means should be simple and easy to follow. Don’t complicate things just to satisfy everyone that lands on your page – maintain a balance.

You can use the expressions you know your market uses and understands, but avoid using terms they do not know. Sometimes you may have to adjust your presentation so ordinary people will understand what you are talking about. People never initially read online copy from start to finish, and that habit means your copy needs to be easily skimmed. You will have much better results if you use shorter paragraphs of about four or five sentences. Also, borrow something from sales copy and put your benefits into bullet form for fast scanning.

If you are doing Adwords, then you will have to be concerned about page browser load time. You never want you page to load more than ten seconds, and five is probably too long. To be on the safe side, do not exceed five seconds with your landing page loading. If your page has heavy images, large flash files or clunky animated graphics, then you will have to cut down on them since they bring down the loading time of a page. Most good landing pages are very light and clean in appearance.

Just accept that you must optimize your PPC landing pages at all times, and then keep working on it to make it better.

Share
17 July, 2011 at 3:28 by admin

Tags: landing pages, pay per click, PPC, Web Design
Posted in Internet Marketing | No Comments »

4 May 2011

NUMEROUS Advertising To Get Maximum Cyberspace Promotion

Engaging for pay-per-click (PPC) marketing and advertising has some positives and negatives. But what is PPC selling and what it may do to all your business?

Business nowadays has been doing kinds of austerity measures on the subject of advertising their products and services. This could be because of high charges of placing ads relating to print plus on television system. But there’s a simple fast expanding approach which businessmen can utilize to bring their services closer to the people that is certainly through Web marketing
Emerald 11.

One tool which can be causing web marketing popularity is PPC promotional. This is a technique found in search engine marketing that requires people to pay your fee everytime someone mouse clicks an ad with your website. Usually the placement is conducted through a bidding procedure. If you can be a leading bidder for use on your keywords/phrases, you’re certain to get on the most recognized spot on all yahoo. Just be sure of the potency of your listing copy to obtain the most variety of clicks you need for your company
Profit Jackpot.

Here are partners . PPC promoting are:

1. You need not be some sort of genius on computer not to mention technology so that you can run the following ad system.
2. Immediate answers are seen after a short time.
3. Whilst in make a web site conform on the SEO tips.
4. Nothing reduce even should you not top this pages for different search engines like google. You might still often choose PPC advertising.
5. You may create use any internet search engine available.
6. It is easy to type in any keyword you enjoy.

Cons associated with PPC promotion includes:

1. Fixed payments every 4 weeks to the search engine optimization you decide upon.
2. Afford each then click received because of your website. Often, visitors short-term competitors and also people performing pranks on search engines like yahoo. This aggravation wastes capital you devote to the following advertising.
3. Inability to afford the fees next month would necessarily suggest removal of one’s website about the paid auction or sale listings.
4. This selling can only be applied temporarily while it is difficult to fund in the long run.
5. Pay-per-click pricing is usually costly for long periods of time, therefore, this should be ended after any ad promotion
Google in 60 seconds.

But just how exactly PAY-PER-CLICK advertising might increase website visitors, leads and also sales?

PRE-QUALIFIED CUSTOMERS. All visitors of your respective website have probably always been considered being qualified buyer or buyer on your product. PPC advertising leads them to you for any lesser value.

INSTANT GETTING EXPOSED, IMMEDIATE GAINS. PPC engines like google allow you to get your preferred results speedy. They will present your web page live within a few hours this means immediate grow in sales agreement.

CONSISTENT TOP RATED LISTINGS. This can be to get your internet-site along with the sponsored search engine rankings for no cost. You only have to choose the keywords relating to your web-site and organization and space them of your web web pages. After that, you happen to be done.

PPC promoting enables advertisers to overpower their advertising campaigns. Advertisers include effectively targeted their target market and set ones own price each and every click. PPC endorsing networks provide the platform to recognize the needed audience just by geographic positioning, topic together with industry. These structures have a listing of websites belonging to the publishers in which the ads shall be placed.

Tools are given by any networks to be sure of how the ppc traffic limit is earning a living for a confident advertiser. If its however competitive, wouldn’t it be even listed one of many paid seek out lists or manages to do it generate product sales? Of lessons, if typically the advertiser made the top bid, the higher chances a ad shall be seen inside the search serp. These online communities too provide protection to the advertisers next to click rip-off. This selling set-up enables advertisers to a daily provide his ads, thus, a smaller amount spending meant for unnecessary ticks. Advertiser wouldn’t go in excess of his spending plan.

In ADVERTISEMENT advertising, what are essential are the keywords and key phrases. You really need to select at the very least ten “very specific” keywords that will provide the best traffic while in the search. Then, write your ad artistically but basic. Tell comprehend about your product and never lie. Good thing should your services will possibly not disappoint those who are counting on your ad’s assure – but imagine if it managed otherwise? Important too is definitely the clarity in the ad. Really do not use pretty vague different languages. Include necessary details just like the price.

It’s also wise remember to be able to budget your own bids. Do not likely go overbidding once you will exclusively lose your income and go and so low that your particular ads will not get the chance to show upward. Check a person’s profit against your having to pay. If you see no development then probably it’s important to drop a ad advertising campaign.

More plus much more advertisers have been using NUMEROUS advertising and yes it will continue to keep grow speedier than any internet advertising techniques. With revenues connected with $2. 6 thousand in 2004 to make sure you $5. 5 billion last season, cost for every click definitely will dramatically increase as very well from $0. 29 to $0. 36.

PPC promoting is cutting edge in affiliate internet marketing and it will continue inside a considerably long time. For ad servers, this would mean increase income with a lesser amount of advertising charges, savings, extra sales, good give back of choice (ROI) along with effective marketing campaign campaigns while in the days in to the future.

Share
4 May, 2011 at 13:26 by admin

Tags: internet, pay per click
Posted in CPA Marketing | No Comments »

21 Feb 2011

Breakthrough! Discover These Super Secret Paid Per Click Advertisements Methods

Paid per click ads is an affiliate marketing skill practiced only by profitable affiliate marketers. The rationale for this is that the majority affiliates don’t fancy the thought of spending cash each time there is a click on on their ads and one can lose money if there may be not a stable business plan in place. Paid Per Click on Advertisements in the fitting palms is the fastest way for anybody to get results online, in hours or days from the day the ad was placed.

Getting started in paid per click ads is very simple. All we need to do is go to any one of the major search engine providers reminiscent of Yahoo Search Advertising, MSN Advertising and Google AdWords Advertising and setup an account. Organising an account requires a debit or credit score card. That is also a doable hurdle for some fascinated by on-line advertising but unable to get started due to lack of this tool. Many banks now enable their ATM cards to operate as a visa card.

Paid Per Click Ads never will get saturated. Compared to different forms of advertising such as ezine promoting that can generate sales…however one wants to place adverts, or solo ezine adverts to test if the subscribers to an ezine e-newsletter are responsive to an ad. So it’s either a hit or miss. For this similar motive, PPC is very good for associates within the MLM or community advertising arena which might be in search of methods to generate leads for his or her business. For instance, whereas your up-line could have success advertising a enterprise opportunity in a sure ezine with 5000 subscribers, over time that pool turns into saturated with the identical advert and this resource pool will no longer be beneficial to the sponsors down line.

PPC however takes some skill and time to understand the intricacies of the promoting system. The easiest way to achieve PPC is to have a business model that is long term, in different words, we want a business plan that either has acquired many products we are able to introduce in time, a recurring cost enterprise mannequin corresponding to a membership website or a excessive ticket item. Once the enterprise mannequin is in place, we can send on the spot site visitors with AdWords, Yahoo, or MSN.

So what are you waiting for? Start with “paid per click ads” now and let what you are promoting take the fast path to success.

Share
21 February, 2011 at 17:46 by admin

Tags: paid per click ads, pay per click, pay per click advertising, PPC, ppc advertising
Posted in PPC | No Comments »

19 Feb 2011

Paid Per Click Adverts (PPC) – Very First Step In A Search Engine Optimisation Advertising And Marketing Marketing Campaign

Typically, sites view seo and PPC advertising as unique advertising techniques. Each marketing methodology has its advocates. In actuality, each have a place within the Web advertising process. In the event you intend to pursue a serious search engine marketing effort, a PPC marketing campaign is a crucial early step.

PPC for Testing

To illustrate you’ve gotten a website offering a service or product in the journey market. You’ve put collectively a healthy price range and determined to go for broke. Yep, you are optimizing and buying and selling links in an effort to go after key phrase phrases with main visitors and competition. As an illustration, you’ve determined to have a go at “Europe travel”, which has roughly 400,000 searches every month and main competitors for top rankings. You spend two years buying and selling links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You begin shopping in your personal jet only to comprehend a very disturbing thing. You’re getting thousands of visits, but few sales. After operating calculations, you discover the positioning is converting at 1 in 10,000.

Houston, we now have a problem.

A paid per click ads marketing campaign should be used to test your web site against keyword phrases earlier than you spend the time and money on a web optimization campaign. The very best platforms to make use of for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.

After opening accounts and laying a bank card down at the PPC alter, you might want to give some thought at to how you’ll check your keywords. Here is a hint. The campaign should be designed to check the key phrase phrases, not maximize sales. This will likely sound like a strange assertion, but have in mind the aim of the campaign. You might be determining whether you’ve got picked acceptable keyword phrases for the search engine optimisation campaign. So, how does all of it go improper?

With each Overture and Adwords, you have the ability to designate the reach of your key phrase phrases. Most choose the “broad match” option, which is terrible for testing. With broad match, your ads are going to appear in your keyword phrase AND variations of the phrase. For the reason that advert is appearing on quite a lot of key phrase phrases, the outcomes may give you a misunderstanding of the value of the primary key phrase phrase.

Going again to our instance, we begin a Google Adwords campaign for “Europe travel” and use the default broad match option. After a month, we’re completely happy to search out the advertisements converting at 1 in 70. Having validated the key phrase phrase, we set off on the lengthy seo campaign. However are we actually sure about the validity of the keyword phrase. Since Google has been recognized to significantly increase key phrase phrases under the broad match choice, how do we all know that the true key phrase phrase isn’t “European travel”? We don’t until we take a few additional steps.
Step one is to restrict the PPC commercials by bypassing the broad match option. As a substitute, you want to limit the appearance of the advert only to searches for the exact key phrase phrase. In Adwords, this is known as the “precise phrase” match. To designate it, you merely place brackets “[]” around the keyword phrase. Second, you could track site visitors originating from the ads. This can be done using monitoring tools in your server or through the monitoring choices offered by each PPC platform. No matter your choice, the resulting knowledge will give a much truer image of the worth of the particular keyword phrases.

Nothing is extra aggravating than getting high rankings, however miserable conversions. The one option to beat this problem is to check, take a look at, and test. Utilizing PPC campaigns on the outset of affiliate advertising efforts can prevent a whole lot of headaches later on.

Share
19 February, 2011 at 9:32 by admin

Tags: paid per click ads, pay per click, pay per click advertising, PPC, ppc advertising
Posted in PPC | No Comments »

8 Feb 2011

Knowing How To Get The Busiest Pay Per Click Traffic

Discovering how to build the busiest pay per click traffic may get slightly tricky for those who are new to the arena of ppc marketing. It is not as easy as just establishing a website and leaving it to float on the internet’s unlimited space. Ppc advertising entails a lot more than that. And in contrast to the name implies, it is not as easy as only a click of a button.

Imagine your website is a sapling that you have recently planted and the world wide web as the garden that this will grow. Now, in the event you just left your sapling there to survive by itself after you have planted it, then it’s almost guaranteed that it will wither as well as kick the bucket. This can be the same to your web page. You require gadgets to keep it in the core traffic where folks are able to see this. And this is when ppc advertising comes in.

Different types of gimmicks may be used to keep your website flourishing. You will need as much exposure as you can so that people can see your items when they search the web. Now, a tree has a trunk, leaves and roots. This is the same for your web page. The leaves represent the countless other websites matted with yours and the roots symbolize the various other web page that could deliver possible clients to you.

The roots are where pay per click traffic is generated. Beneath the surface, not many are aware of the several tiny problems that are going on for every website. Ppc marketing is a strategy that involves surging the internet with posts that has your website’s address. These small bits of articles placed in article submission sites are routinely placed on the market. People who are searching for certain items may want to look for them by browsing the world wide web. They key in a certain set of words and these words bring up a number of possible sites.

Now this is not yet the traffic you want you would desire the very specific set of keywords which will deliver customers to you. This is where research and efficient key phrase searches come in. When done properly, they are unique and effective. The idea is that only serious buyers are willing to go on a trail that will lead them to the page they want to find their product.

We have just skimmed the top of what pay per click traffic is, to understand more, you might want to have a look at certain sites that discuss them more extensively. A great source would be to find the many websites that deal with ppc and many other world wide web marketing scheme.

Share
8 February, 2011 at 2:56 by admin

Tags: pay per click
Posted in CPA Marketing | No Comments »

5 Feb 2011

Is Article Marketing The Way To Go Over Pay-Per-Click?

pay-per-click

Being a writer, I have always thought that article marketing is the more valuable search engine optimization(SEO) tool over pay-per-click because article marketing offers a more permanent and lasting effect. Both are operating in completely different methods, with PPC selling the business by means of getting the search engines to display specific keywords and paying when the ads are clicked and article marketing harnessing the potential of writing short articles to promote the business, there’s no denying that these online marketing methods can be very effective in gettting imposing effects in terms of getting the website out there within the prospective customer’s clicking distance .

I’m relieved that I stumble upon Valerie Mellena’s piece called “The Last Word in PPC vs. Article Marketing.” The article thoroughly analyzes the two online advertising techniques with research strengthening her findings. “In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer,” she wrote.

“Search engine result pages display more listings than PPC results, which does have a psychological effect on the user,” wrote Mellena. “For some users seeing ten search results is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary”. I absolutely agree on what she wrote here. I, for one, would always read the search results list first and foremost before I even look at the PPC ads.

With article marketing, she said that, “In order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding”. Search engines then determine which website is more relevant, unlike in PPC where, to use her words, “whoever bids the highest for each word usually gets the top listing. In the end money talks.”

She then puts the question if you are ”appealing to the fast clicker or the thoughtful user.”

Mellena cited figures with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen, which stated, that “77% of search users choose organic (article) listings over PPC ads”. There were also studies that pointed out that organic click-through resulted in 25% higher conversion rates than the counterpart Pay-Per-Click (PPC) click-through. Reading this got me persuaded that article marketing is the better choice when it comes to advertising products, but Mellena wrote some strong points about PPC advertising that made me think again. “The best feature PPC has is that it gets instantaneous results. SEO advertising takes time,” she wrote. “PPC brings you immediate traffic and sometimes brings in thousands of users.”

She also noted that Comscore published statistics favoring PPC, disclosing that their studied users had an 18.3% click-through-rate on “paid” search results as compared to 4.3% click-through rate for organic search results.

However, the author mentioned that a significant downside for PPC advertising is that it takes advantage of the prospective clients’ curiosity. “When that curiosity fades, they forget your website – especially if it’s just a glorified advertisement.” She also added that, “Most users know that PPC ads usually aren’t relevant to their search – they’re just there because someone is constantly paying big bucks to get noticed.”

She then proceeded on to support article marketing as “an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever.” An advertising technique like that is practically matchless. Can you think of an endless traffic coming in perpetually? Now that’s an awesome marketing plan.

As to ROI, a research conducted by prominent blogger Gord Hotchkiss discovered that article marketing is more dependable (although slower) than PPC when it comes to Return-On-Investment. Mellena expounded on this issue by showing a series of calculations of sorts, for example: “Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month,” she wrote. “If statistics like ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.”

“The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing – you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.”

It is reasonably obvious that in the end, the author preferred article marketing as the better method. “When it comes to earning quality traffic, article marketing gets the last word.” I’m inclined to have the same opinion as hers. How about you?

Share
5 February, 2011 at 3:34 by admin

Tags: Article Marketing, Internet Marketing, pay per click, PPC
Posted in CPA Marketing | No Comments »

« Older Entries
  • Popular Posts

    Free Traffic System

    Unique Article Wizard

    Cell Phone Cash

    Email Tricks That Double Sales

    The Success Principle

    Rapid Mass Traffic Without Google

  • Categories

    • Adsense (636)
    • advertising (181)
    • Affiliate Marketing (1121)
    • Article Marketing (414)
    • Blogging (137)
    • Copy Writing (17)
    • CPA Marketing (2492)
    • ebay (61)
    • Email Marketing (689)
    • Facebook (1)
    • Forum Marketing (13)
    • Home Business (476)
    • Internet Marketing (2058)
    • Keyword Research (35)
    • landing page (6)
    • Link Building (757)
    • List Building (126)
    • Make Money Online (716)
    • marketing (32)
    • mlm (407)
    • Network Marketing (418)
    • Online Auctions (22)
    • Online Business (385)
    • PageRank (16)
    • PLR (Private Label Rights) (102)
    • PPC (758)
    • PPV-Page Per View (1)
    • Press Release (14)
    • Sales Copy (13)
    • SEO (1633)
    • Split Testing (3)
    • Squeeze Page (7)
    • Traffic (746)
    • Twitter (97)
    • Video Marketing (1)
    • Web 2.0 (10)
    • Web Design (159)
    • Web Hosting (467)
Internet Marketing & SEO is proudly powered by WordPress
Design & code by Jonk
Entries (RSS) and Comments (RSS).