19
Sep
2010
We Are The Winning Team When It Comes To Web Design and SEO
After weeks of judging and another week of nail biting following our shortlisting, we’re delighted to announce that Fresh Egg has triumphed in the 2009 Econsultancy Innovation Awards!
The judging panel included some of Econsultanty’s in-house internet gurus as well as an international panel of third party experts and it was agreed by them all that the standard of the hundreds of entries was extremely high and that the winners were picked for their innovation either in creative terms or pure technology. We won this prestigious award in the “Innovation in Web Analytics and Optimization” category for our CallTrackID tool. Commiserations and well done for being shortlisted in the same category to Kampyle, Speed-Trap and Wingify.
It was declared by all of the judges that nowadays Call Tracking is absolutely vital to measuring how a marketing campaign is succeeding and this is a simple, but powerful solution. The web gets a lot less credit than it should from companies for sales and leads, mostly because the offline impact is invisible. Fresh Egg are proud to have developed something that is very clever, but not too technical that it can’t be used by everyone.
CalltrackID¢ is a “mash up” between a proven free tool (Google Analytics) and existing Telecoms technology the merging of SEO and telecommunications to enable the tracking of leads and data that were previously invisible.
Coming on the back of our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which followed intense scrutiny of our credentials in analytics and consultancy, this award further demonstrates Fresh Egg’s competence and familiarity with the full range of Google Analytics features. It’s also a brilliant opportunity to showcase our expertise in enhancing and hopefully extending those capabilities and features through the addition of CallTrackID¢.
Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!
28
Dec
2009
Why Is It Important To Split Test
Split testing is a unique type of testing carried out to improve the online businesses. Those who’re not familiar with the term don’t really understand its relevance with the online business, while those who know its power essentially take all the pain to carry out split testing to the maximum possible level.
Since the term split testing isn’t so self-explanatory, let’s try to analyze its actual meaning and relevance to the business with the help of a simple example. Considering that you own a local retail showroom that sells electronic items such as microwave ovens, you can adopt vivid kinds of sales and marketing strategies, such as impressing the customers with your live demo of the product, educating them about its benefits, and there are other venues to do the same.
However, the end result is indeed achieving higher sales, and in case you feel that another nearby store is doing better than you, it is always possible to discover the areas of improvements to come out on top, and be the best in the business. As a result, you may even learn from your competitors, and concentrate upon the smallest things that could be capitalized on.
Creating a system that identifies the faults in a product is the better way, instead of changing the things for every three weeks. The main idea of this split test is to identify the problems existing in the product. With this split test one can find out the characteristics of your item such as ads, landing pages and others. It also gives a sketch of the product at its non working side too.
Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.
Remember, getting a flawless product is all about continuous improvement, and split testing helps you to approach that nearly-flawless product within a short span of time. Even running the best advertising campaign is a part of the strategy, and overall marketing plan, so paying attention to the most successful ad formats may be worth your time. These small things can surely make a big difference as a whole.
The business that you do online either succeeds or fails miserably, based on the split test you take. Apart from the working and the results of its working, internet gives you very little information. By doing a split test effectively, the results can be effective. Your pages on the web will be more effective when you do your split test for what it is really intended for.
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on split testing. For more information visit: http://www.splittestmasterguide.com