30
Oct
2009
Website Marketing: What You Need To Know Prior To Beginning (Part 4)
;http://www.youtube.com/watch?v=MnY0CW9KxZI&feature=related]
Part 4 of 4. As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business’s memorable domain name into their address bar and learn all about your offerings.
When a customer does this, they view your site’s pages, images and other multimedia content in their browsers. This content, stored on the web hosting company’s computers, is delivered up via the web servers which they run and maintain on your behalf.
More often than not, the web browser or ?user agent? is one of the commonly available Firefox, Internet Explorer, Safari or Opera. The user navigates between pages and content on your and other sites by clicking on hyperlinks. If the link includes the domain, users can ?surf the web? by connecting to sites and resources hosted worldwide.
With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.
It was this problem which search engines were created to address. Many such engines exist, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. Because many users turn to these three engines for their online search needs, many webmasters make them key players in their website marketing strategies. Inclusion in all of these engines generates a great deal of free traffic which, in turn, translates into profit.
Additionally, consider using email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.
Email was quickly extended and became a highly useful tool for the online marketers because it costs nothing to send. Plus, an auto-responder system only costs a few bucks a month and makes it’s very easy to build a list of current or potential clients. When you have a list like this, you can then email them automatically with special offers, send them a newsletter and keep you at the top of their mind.
And keeping you at the top of their mind is important to your “viral” success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.
Since you read all the way through this page and are reading this right now, we understand you want the top Search Engine Marketing… That’s Ace SEO & Web Design! for Web Search Engines 6092VZBC
28
Oct
2009
Website Marketing: What You Need To Understand Before Beginning (Part 1)
;http://www.youtube.com/watch?v=MnY0CW9KxZI&feature=related]
Part 1 of 4. Ten years ago, it cost thousands of dollars per year to host a Website. Now, hosting a Website costs just a few dollars per month. Today, businesses of any size can benefit from the growing spectrum of opportunities online.
Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.
According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:
The world wide web is a global interlinked network of hypertext documents. Navigable via browser, users can view a vast array of text and multimedia content in an interconnected manner.
This content is served up by web servers, computer programs responsible for delivering the requested data to browsers via the HyperText Transfer Protocol (HTTP).
Each web server is reachable via an IP address, a globally unique series of numbers that locates it on the internet. For instance, google.com is located at the address 63.146.123.0. Comparing this to a business with a physical location, if your IP is a difficult-to-remember street address, then the associated domain name is a more memorable business name.
A server can host one or numerous Websites which “are a collection of related Webpages, images, videos or other digital assets that are addressed with a common domain name or IP address.” In fact, it’s very common for hosting companies to have dozens or even hundreds of Websites on a server. This is one reason that the prices in Web hosting have fallen.
A domain name is translated into the IP address by the “global DNS” or “domain name system”. The Domain Name System (DNS) is a naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participants. Most importantly, it translates domain names meaningful to humans into the numerical identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide.
If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.
Since you read all the way through this page and are reading this right now, we know you demand the top Web Search Engines… That’s Ace SEO & Web Design! for Seo Services 6092VZBC